As the Chief Creative Officer and Founder of Nebulous, I lead brand and creative strategy for both startups and established brands, elevating their marketing and digital presence to drive growth and loyalty. My expertise has contributed to the success of clients such as Glydways, Opya, Learnfully, Glowforge, and others through innovative brand strategy, design, and creativity. I oversee Nebulous’s creative direction, ensuring our strategies and ideas align with our vision and deliver meaningful impact for our partners.Key achievements include:* Orchestrated and developed brand strategy, naming, visual identity and communications strategy for Glydways, resulting in significant investment from key venture capitalists such as Khosla Ventures, Suzuki Motors and Gates Frontier Fund.* Brand Development for Opya: Developed brand strategy, visual identity, and marketing collateral, securing $19.3 million in Series A funding and exceeding 200% business growth.* Brand Development for Learnfully: Crafted a comprehensive brand strategy and communications that defined and elevated company image; designed website and sales collateral, driving seed and Series A funding.* Brand Development for Smith Assembly: Crafted a comprehensive brand strategy, identity and communications that launched the brand; designed website and sales collateral, securing seed funding and status as a certified B Corp* NW Masonry Union Campaign: Crafted a cohesive brand identity and multi-channel strategy, increasing union applicants by 220% through targeted ads and compelling visuals.* Comprehensive Brand Strategies: Elevated numerous startup company images and increased funding for clients by developing brand strategies, communications and design of digital experiences.These efforts have solidified Nebulous as a trusted partner for brands seeking to enhance their market presence and drive growth.

As the (Fractional) Executive Director of Brand & Creative at Glowforge, I led a comprehensive brand overhaul, assembling a diverse in-house team and developing Glowforge's inaugural brand guidelines and communications playbook. This strategic shift resulted in a 150% increase in direct sales from 2020 to 2022.Key achievements include:* Brand Development: Created and implemented brand guidelines and a communications playbook, enhancing Glowforge's positioning and presentation.* Website Revamp: Overhauled the UX and visual design of the Glowforge website, improving user experience and driving increased engagement.* Award-Winning Campaigns: Directed the creation of Webby Award-winning advertising, showcasing our innovative approach to marketing.* Product Launches: Led the successful launch of the Glowforge Aura and Spark products, from branding to market introduction.* In-House Production Studio: Established an in-house production studio, enhancing capabilities in photography, video production, and live streaming, thereby improving content quality and consistency.These initiatives were instrumental in elevating Glowforge's market presence, significantly boosting sales, and reinforcing its brand leadership in the industry.

At Motiv, I spearheaded branding and marketing initiatives, leading an in-house team that transformed our product presence through innovative strategies and creative execution. I drove comprehensive branding efforts, including web and packaging design, social media campaigns, and award-winning video productions, earning the CES 2017 Best in Show and a Webby Award.Key achievements include:* Strategic Partnerships: Forged partnerships with major retailers like Target and VirginSport, expanding our retail presence and boosting brand awareness.* Creative Leadership: Managed partnerships with firms like Friendly Filmworks, Launchsquad, and Redmill, leading a full-service creative team.* Market Impact: Enhanced customer experiences across multiple platforms, contributing to growth and market dominance.* Channel growth: Led an in-house creative team to execute innovative campaigns across digital and physical channels, increasing website traffic 55% and social media engagement by 40%* Design Excellence: Developed diverse marketing strategies that demonstrated our marketing and design excellence.These efforts solidified our market position and significantly enhanced Motiv's brand visibility and customer engagement.

As the Co-Founder and CMO of Adonit, I played a key role in establishing the brand's international acclaim by launching 11 innovative products over 5 years and expanding into over 150 countries with annual revenues surpassing $25M. I led strategic partnerships with Adobe and Evernote, doubling our year-over-year revenue. My leadership in global market strategy, sales channel expansion, and team growth to over 150 employees across three continents was crucial in cementing Adonit as a market leader.Key achievements include:* Product Launches: Launched 11 products, driving innovation and market presence.* Global Expansion: Expanded Adonit's reach to over 150 countries, achieving $25M+ in annual revenue.* Strategic Partnerships: Led partnerships with Adobe and Evernote, accelerating revenue growth.* Market Strategy: Spearheaded global market strategy and sales channel expansion, enhancing international sales.* Team Growth: Grew the team to over 150 employees across three continents, fostering a dedicated global customer base.These efforts established Adonit as a leading brand in the industry, cultivating a worldwide base of loyal customers and brand advocates.