b8ta is engaged in designing, developing and selling its proprietary retail-as-a-service platform, including building and operating brick and mortar stores across the United States and licensing its proprietary retail-as-a-service software products. b8ta’s customers include brands, such as Google and Facebook, and other retailers, such as Macy’s.b8ta acquired Brickwork as the leading solution for bridging online-to-offline shopping in the era of experiential retail and positioned Brickwork’s technology at the center of its rapidly expanding retail-as-a-service software platform.

Brickwork has become the leading SaaS platform for brands and retailers like Nike, West Elm, Bose, Saks Fifth Avenue, and Bonobos to leverage their digital strategy to modernize the experience and increase the profitability of their brick and mortar business. Brickwork optimizes the digital presence of retail stores and enables retailers and brands to drive qualified online traffic to unique in-store experiences via geo-location features, online appointment-booking, event RSVP, and local content and marketing. In turn, Brickwork is building the most comprehensive data map of digital-to-store customer journeys. We have built a diverse team with bold ideas for the future of the digital marketing, retail and vertical SaaS industries and deep passion for consumer experience. We are headquartered in the heart of NYC’s SoHo shopping district and backed by leading venture firms Safeguard, Cowboy, Forerunner, Beanstalk, Recruit, and Advancit.