* Helped lead product initiatives to find new synergies between the newly merged Vungle and Liftoff organizations* Provided analysis and guided the deprecation of Tresensa as a SaaS platform and its focus as an internal tool for our creative teams

• Guided post-acquisition product strategy for the Tresensa platform and helped align key internal stakeholders• Planned and prioritized new features and product initiatives

• Built out and managed our catalog of over 30+ Creative Templates• Doubled the number of weekly creatives made by users

• Produced over 110 interactive advertisements• Spearheaded development of a new design tool that reduced developer time for UI implementation down from a couple of days to only hours and enabled tighter collaboration with artists• Added live customization capabilities to our interactives, enabling rapid A/B testing• Managed and grew a new in-house team of developers and artists from 2 to 8

• Organized a small team developing a mobile game that was released for iOS• Programmed the engine and gameplay• Created a full brand identity and illustrated and implemented graphics and animations• Designed user flow and UI with an understanding of how UX feeds back into gameplay• Ran testing sessions to discover areas of friction for users and test solutions

• Designed new advertisements which lowered our CPI (Cost Per Install) by 65%• Redesigned screenshots to improve App Store conversion by 10%• Designed in-app promotional materials and social media assets• Improved asset pipeline in Photoshop using data sets and custom scripts• Illustrated new art weekly for in-app purchases

• Interact with end-users to discover, diagnose, and prevent problems• Effectively communicate technical issues with individuals from non-technical backgrounds

• Ran an independent business, maintaining and expanding my client base• Designed visually attractive digital and print graphics• Developed comprehensive visual branding strategies for conferences and award ceremonies• Designed and built responsive web pages using SASS• Hand coded HTML and CSS for pixel-perfect email campaigns

• Created brand identities for several private-label supplement product lines• Developed sales and marketing materials targeted to specific consumer demographics• Designed product packaging and labels

• Helped maintain computer systems and large scale network infrastructure• Provided technical support to faculty pertaining to the educational use of computers, software, and communications technology