• Engineered a new digital ads-powered growth model for the organisation – managing a team of 6 staff, and training an array of additional stakeholders – to bring in millions of new members around the globe and expand into new languages and regions.• Implemented innovative new tactics and tech for corporate and legislative campaigning, training staff and embedding them within the org's campaign tactics repertoire.• Pioneered an actionable analytics system to provide real-time and… Show more • Engineered a new digital ads-powered growth model for the organisation – managing a team of 6 staff, and training an array of additional stakeholders – to bring in millions of new members around the globe and expand into new languages and regions.• Implemented innovative new tactics and tech for corporate and legislative campaigning, training staff and embedding them within the org's campaign tactics repertoire.• Pioneered an actionable analytics system to provide real-time and predictive insights on campaign performance and resonance.• Coordinated EU-level campaign development, involving multiple stakeholders, to win campaigns and secure press.• Research and direct innovation for civic engagement and social change. Show less

Advise NGOs on emergent best practices in digital campaigning, with a focus on experimentation and optimisation, applied behavioural theory in campaigning contexts, impact-oriented corporate campaigning tactics, data-driven digital ads development, etc.

• Led global campaigns on climate, forced labour, and supply chains, in coordination with allies, unions, and the ILO.

• Oversaw campaign-driven tech innovation and organizational strategy, as a ‘Senior Leadership Team’ member. • Directed the development and implementation of an online-to-offline campaign toolkit used to organize (and crowdsource the logistics of) hundreds of mass mobilizations across the UK.• Introduced new tactics and tech for ‘social advocacy’ campaigning that is regularly used to catalyze and direct tens of thousands of tweets from members at corporate targets, MPs, and… Show more • Oversaw campaign-driven tech innovation and organizational strategy, as a ‘Senior Leadership Team’ member. • Directed the development and implementation of an online-to-offline campaign toolkit used to organize (and crowdsource the logistics of) hundreds of mass mobilizations across the UK.• Introduced new tactics and tech for ‘social advocacy’ campaigning that is regularly used to catalyze and direct tens of thousands of tweets from members at corporate targets, MPs, and journalists.• Drove optimizations of a distributed petitioning platform, which increased viral growth by 50%. Show less

• Co-led digital strategy, integrating field and online in key congressional races.

• Developed and executed a 'social CRM' influence/engagement management system using Salesforce.

• Conducted research on the mass media's role on perceptions of climate change, and the efficacy of various framing techniques on key audiences.