Develop vertical marketing strategies through market development and vertical marketing programs. Serve as a subject matter expert for sales and cross-functional teams to increase customer adoption of Verizon products and services through demonstration of relevance and credibility.

Each business morning, RetailWire editors pick news topics worthy of commentary by its “BrainTrust” panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues impactin the retail industry.You can read my latest observations on the retail industry here: https://www.retailwire.com/author/david-naumann/

Cogent Creative Consulting (C3) is an integrated B2B marketing agency that delivers cogent strategies, creative designs and compelling marketing communications that achieve profitable results. C3’s consulting services include: marketing strategy, branding, advertising, content development, demand generation, public relations, graphic and multimedia design, web, market research and product marketing.

Directed marketing strategy and execution for the retail business unit to increase awareness and drive sales growth. Led thought leadership and marketing campaigns, including content development and execution to maximize the effectiveness of media exposure, lead generation, events and website.• Developed and launched diverse integrated marketing campaigns (email, landing pages, SEO/SEM, account-based marketing (ABM) and social media) to drive sales leads.• Directed the launch of a retail research practice (consumers and retail executive surveys) to extend enVista’s retail industry thought leadership.• Led the orchestration of the retail industry’s first buy online, pick-up in store/booth (BOPIS) experience at the 2020 National Retail Federation (NRF) Exposition to drive booth traffic and generate leads.• Significantly expanded enVista’s media coverage through extensive network of media relationships.• Managed enVista’s Customer Advisory Board to gain client input and feedback on the company’s retail strategy and product roadmap.

Directed the firm’s marketing strategy and execution to increase brand awareness and drive sales growth. Elevated thought leadership with expanded industry research program and media relationships. Developed and implemented brand identity, events, public relations, demand generation campaigns, advertising, industry research, social media and website content, design and SEO. • Elevated BRP’s thought leadership and media exposure, resulting in a 300% increase in media coverage to an average of one mention every business day, including media coverage in CNBC, Forbes, New York Times, NPR, The Wall Street Journal and The Washington Post.• Accelerated marketing strategy and execution contributed to a 100% increase in BRP’s revenue and positioned the company for acquisition by EarthLink in 2016.• Increased events and speaking engagements by more than 100% to elevate BRP’s brand awareness and thought leadership.• Redesigned the website twice and designed a subsidiary website for BRP Cloud to support a new cloud-based software consulting practice.• Increased survey sponsorship revenues by 400% through successful marketing and relationship building with technology vendors. • Directed and assigned marketing projects staffed by management consultants “on the bench” to increase productivity. • Recognized with the “Compass Award” in 2015 for establishing the direction and guiding BRP’s elevated retail industry thought leadership.

Drove global marketing strategy and execution to facilitate corporate growth. Led marketing campaigns, including content development and execution across collateral, websites and multimedia platforms to drive sales leads. Provided strategic marketing support for diverse global teams including translated websites, content and branding.• Directed the redesign of company branding through the design of new website, collateral, booth properties, Microsoft Office templates, email signatures and business cards. • Increased brand awareness and expanded media relationships by doubling press release volume and leading a multi-city media tour. • Increased proposal win rate from 25% to 50% by redesigning templates and creating a structured proposal process. • Launched several $1M+ new products by developing integrated marketing campaigns with online ads, landing pages, press releases, collateral, email campaigns, website updates and distribution channel promotions. • Reduced digital media production costs by 75% through the creation of an in-house photography and video studio. • Recognized with the 2012 ParTech “Sales Impact Award” and 2013 Ed Soladay Award (top sales award).

Oversaw corporate and regional public relations by coordinating media interviews, executive speaking engagements, media training and press releases. Expanded and coached the NetApp blogging community and directed the NetApp Innovation Awards program. Managed public appearances and media interviews for the company’s founder.• Generated increased visibility in the tech industry by expanding the number of NetApp bloggers from 15 to 65 in six months. • Increased NetApp Innovation Awards nominations by 40% and doubled international submissions through creative promotions.• Orchestrated numerous print, TV and online media requests to maximize the media coverage for NetApp’s #1 ranking in Fortune’s 2009 list of “100 Best Companies to Work For.”• Ensured messaging consistency by delivering global media training to more than 50 company spokespersons.

Guided and executed public relations, analyst relations, executive communications and website strategy. Developed key marketing messaging to elevate brand image and awareness. • Increased brand awareness and thought leadership by spearheading the launch and production of the Pervasive Retailing Journal and managing a multi-city CEO media tour.• Achieved #1 ranking in the 2007 Gartner Magic Quadrant and 2007 Forrester Wave retail software reports through strategic analyst relationships (without Gartner and Forrester subscription services).• Recognized as Fujitsu “Employee of the Quarter,” Fall 2006.

Oversaw global marketing, public relations and analyst relations strategies to generate sales leads and elevate the company awareness and perception to position it for acquisition by Oracle in 2005. Guided website, sales tools, brochures, advertising, marketing research and creative direction. Led public relations strategy and execution internationally (U.S., France, Germany, UK and Japan).

Sales Promotion Administrator; Industry Analyst; Marketing Research Analyst Bayport, MNDeveloped and directed consumer, trade and retail promotions and advertising for a network of 2,300 retailers. Directed the design of integrated B2b and B2C promotions across newspaper, radio, billboard and magazine channels. Developed and analyzed market sizing, segmentation and industry trends and managed the company’s strategic and marketing planning processes. Produced a 1300% return on investment (ROI) on a sales promotion that generated $45M in incremental sales. Managed a $1M marketing research budget.