David Cross

David Cross Email and Phone Number

Principal and Founder @ Prodesse Partners
Roswell, GA, US
David Cross's Location
Roswell, Georgia, United States, United States
David Cross's Contact Details
About David Cross

With unusually broad-based functional, industry and global experience, I accomplish more with marketing for the business. That’s why CEOs repeatedly trust me to deliver their mission critical initiatives and why my teams are highly motivated to deliver results.Let’s face it, marketing can get a bad rap, particularly when a company is struggling. The proverbial black box, a lack of transparency results in misunderstanding about strategies and outcomes. Breakdowns between marketing and sales impact revenue generation. Marketing departments and the companies they serve deserve better!The foundation of my marketing experience comes from ten years at P&G and The Coca-Cola Company, two of the world’s best consumer marketers. I then spent several years building B2B consulting practices, which advanced both my strategic thinking and effective process-driven execution. Finally, I applied all that experience working from the inside to build high-growth, technology-focused B2B companies. Some common threads… an unrelenting focus on customer intimacy (get beyond “customer-centric”!); harnessing data to improve decision-making; cultivating people with attitude and aptitude; building successful cross-functional relationships with sales and product development; and bridging market-driven strategy with detailed execution.Put it all together and you get a highly effective, proven marketing leader who combines the results-orientation of a business practitioner, the innovative problem-solving skills of an entrepreneur and the process-driven approach of a consultant, who thrives in even the most demanding environments.

David Cross's Current Company Details
Prodesse Partners

Prodesse Partners

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Principal and Founder
Roswell, GA, US
David Cross Work Experience Details
  • Prodesse Partners
    Principal And Founder
    Prodesse Partners
    Roswell, Ga, Us
  • Defensestorm
    Vice President, Head Of Marketing
    Defensestorm Mar 2022 - Present
    Alpharetta, Georgia, Us
    Responsible for telling the DefenseStorm story, ensuring that banks, credit unions and fintechs understand the cyber threat they face and what it takes to protect their businesses. DefenseStorm puts AI-enabled tech and co-managed services to work only for financial institutions with its purposeful Built for Banking solutions.
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  • Fiducius
    Chief Marketing Officer & Evp Of Sales
    Fiducius Oct 2017 - Feb 2022
    Cincinnati, Ohio, Us
    Lead marketing, sales and account management efforts for a pioneer in financial wellness delivering student loan and education assistance benefits. Started by rebranding and renaming the company to explicitly reinforce its unique value prop and create separation from big competitors like SoFi. A fintech successfully integrating technology with financial professionals, Fiducius helps employers improve recruiting and retention by empowering employees to take control of their well-being and professional development.
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  • Mapr Technologies
    Chief Marketing Officer
    Mapr Technologies Feb 2016 - Oct 2017
    Houston, Texas, Us
    Charged with building the MapR brand globally, connecting the company's industry-leading solutions with the big data technology needs of enterprise customers. Lead an empowered and energized team of marketing professionals around the world to create a pervasive brand presence and engaging customer experience.
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  • Ventiv Technology
    Chief Marketing Officer
    Ventiv Technology Sep 2014 - Jan 2016
    Atlanta, Ga, Us
    Led marketing for the SaaS insurtech in NA, EMEA and APAC that delivers risk, insurance, claims and safety solutions. Re-branded the former Aon software business unit to create standalone company owned by PE firm Symphony Technology Group. Created “Problem > Solved” brand strategy to effectively align solutions against customer needs and success. Re-positioned standalone products to continuous innovation with integrated capabilities (SaaS), including a 4-tier analytics model that reinforces application value and competitive strength. Launched new website and implemented HubSpot to support marketing automation and ABM campaigns. Coordinated pipeline with CRO to significantly increase qualified leads, retention and rollover. Implemented social selling and CRM tools (HubSpot Sidekick) with sales to capitalize on prospect database.
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  • Aon Risk Solutions
    Vp, Client Engagement & Innovation
    Aon Risk Solutions Jun 2011 - Sep 2014
    London, Gb
    Led development of Aon GRIP Workplace for risk management and insurance professionals. The industry's first intelligent digital workplace, it enables smarter decision making among Aon's clients, insurers and colleagues by delivering relevant Insights, Community, Tools and Transactional capabilities. As the place where risk management gets done, it is a unique business that will transform how Aon and the industry works.
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  • Agile Health, Inc.
    Founder
    Agile Health, Inc. Jun 2011 - Sep 2014
    Lincolnshire, Il, Us
    ​Agile Health provides mobile healthcare engagement solutions to create lasting behavior changes that drive better health outcomes. We deliver practical, engaging and cost-effective support, as well as clinically verified results. Our products are tailored to seamlessly integrate with plan sponsors of all shapes and sizes. Solutions include Kick Buts, a smoking cessation program that has been proven to double quit rates.
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  • (Ie)
    Co-Founder & Chief Strategist
    (Ie) Aug 2008 - Jun 2011
    Launched (ie) to focus on providing innovative engagement that would drive lasting behavior change in the areas of healthcare, wellness and sustainability. The firm delivered industry award-winning solutions and programs for private sector clients including Blue Cross Blue Shield, HCA and eDoc4U. NGO clients included the United Nations and the International Federation of Red Cross and Red Crescent Societies.
  • Revolution
    Principal
    Revolution Aug 2006 - Aug 2008
    (r)evolution is an innovation and marketing strategy firm. Based on his years of experience across industries, David developed the “Innovation Eco-system” model, a new approach integrating strategic and financial diligence, active portfolio management and collaborative innovation practices. He also started a sustainability practice in 2006, after recognizing the emergence of several market forces shaping this rising discipline.
  • Inforte Corporation
    Senior Principal
    Inforte Corporation Feb 2005 - Apr 2006
    Paris, Fr
    Led marketing effectiveness and product development process improvement initiatives. Primary client was Kimberly-Clark.
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  • Zyman Group
    Director
    Zyman Group Aug 2000 - Feb 2005
    Us
    Led brand strategy projects with Fortune 500 clients, including ConAgra and Alcoa (Automotive, Aerospace and Primary Metals). Developed Marketing Desktop application to enhance marketer's ability to make informed, strategic decisions. Created Customer Planning offering that allows businesses to improve strategic alignment with their customers.
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  • The Coca-Cola Company
    Manager
    The Coca-Cola Company Aug 1995 - Feb 2000
    Atlanta, Ga, Us
    Consumer Insights and Strategic Innovation for brand Coca-Cola. With Innovation, acted as an internal consultant, working with business units around the world to develop and implement brand building initiatives.
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  • Helene Curtis
    Senior Analyst
    Helene Curtis Aug 1994 - Aug 1995
    Us
    Consumer insights to support brand planning for Finesse and Vibrance.
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  • The Procter & Gamble Company
    Senior Supervisor
    The Procter & Gamble Company Jun 1990 - Aug 1994
    Cincinnati, Ohio, Us
    Market research, with a focus on brand development, concept testing and product development. Worked in the Healthcare and Cosmetics (newly acquired) business units.
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David Cross Education Details

  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    Innovation And Policy
  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    International Business
  • Miami University
    Miami University
    Interdisciplinary Studies

Frequently Asked Questions about David Cross

What company does David Cross work for?

David Cross works for Prodesse Partners

What is David Cross's role at the current company?

David Cross's current role is Principal and Founder.

What is David Cross's email address?

David Cross's email address is da****@****ons.com

What is David Cross's direct phone number?

David Cross's direct phone number is +167846*****

What schools did David Cross attend?

David Cross attended Emory University - Goizueta Business School, Emory University - Goizueta Business School, Miami University.

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