David Donald Email & Phone Number

Florida, United States

Naples, Florida, Us

Tampa, Fl, Us

At the BioSpine Institute, I managed the Salesforce CRM, optimized marketing strategies using the Marketing Cloud platform, and improved processes through data analysis. I managed cross-functional projects, encouraged teamwork, conducted detailed market research, directed multi-channel campaigns, and upheld stringent data privacy standards.● Managed Salesforce CRM systems and administered user accounts, report generation, andautomated workflows.● Implemented marketing automation strategies using the Marketing Cloud platform for campaignmanagement.● Leveraged data analysis and visualization tools for business trend identification and processoptimization.● Oversaw cross-functional projects and budgets, maintaining timelines and resource allocation.● Demonstrated leadership in team collaboration and challenges resolution.● Monitored performance metrics and optimized conversion rates for marketing campaigns.● Conducted market research for customer segmentation and targeted marketing strategies.● Managed multi-channel marketing campaigns, including Email, SMS, Social Media, and Content.● Improved website traffic and visibility through Search Engine Optimization strategies.● Developed engaging webinars, enhancing customer interaction and brand awareness. Createdcompelling copy for marketing materials, campaigns, and web content.● Developed and executed brand strategy in alignment with overall business objectives.● Ensured compliance with data privacy regulations in all marketing and data handling processes.

St. Petersburg, Florida, Us

At The Piper Clinic, my role encompassed three distinct entities: Anomalous Medical Software, The Piper Clinic TMJ Clinic, and the Piper Education and Research Center. My core duty was leading the product marketing for the Anomalous Medical start up - a cutting-edge, interactive 3D anatomy education software designed for dental professionals.● Conducted market research to understand customer needs, identify market opportunities, and understand competition which drove our B2B marketing campaigns for Anomalous Medical software, resulting in over $6M in revenue in three years● Developed a go-to-market strategy for our proprietary 3D dental anatomy software, identifying offerings, pricing, distribution channels, and operational requirements for a successful launch● Defined product positioning and messaging that resonated with our target audience, resulting in the growth of the active user base to 10,000 subscribers● Handled both external and internal product communication, creating demand through feature and benefit communication externally, while ensuring consistent understanding internally● Created marketing collateral including sales brochures, knowledge base articles, data sheets, and demos to support product sales● Gathered and incorporated user feedback for product enhancements and improvements in delivery to the market● Monitored product analytics using Google Analytics to understand user engagement, feature usage, points of friction, and user retention for data-driven marketing decisions● Led new feature launches, delivering them to the market and driving their adoption through effective marketing strategies● Managed product reputation, responding to reviews, and ensuring that 3rd-party publisher data and screenshots were accurate and up-to-date● Built and maintained customer relationships, ensuring effective communication to build trust and loyalty.

Leesburg, Florida, Us

● Established, managed and grew a robust copywriting department responsible for creating content for SEO, PPC and Traditional marketing campaigns● Developed and assigned copywriting tasks to a team of 6 - 10 staff and freelance writers● Edited content written for client marketing and advertising campaigns● Wrote daily blog posts for company blog● Prepared and managed content marketing schedule● Met with clients each week to discuss content marketing strategies

● Covered the education, health and business beat in Lake and Sumter County● Cultivated relationships with community, business and government sources to determine what stories mattered most● Generated story ideas for daily and weekly newspaper editions ● Researched government records and statistics to support factual reporting ● Wrote a weekly business round-up column to spotlight new and expanding businesses in Lake and Sumter county● Worked with news team to determine the best plan coverage during as elections, disasters and community events● Led a team of reporters to produce daily news coverage as interim city editor.● Ensured the quality of content in daily newspaper edition by proofreading and editing copy

Bachelor Of Arts (B.A.), Mass Communications: Journalism

Associate Of Arts (A.A.)