David has over 25 years of experience in both strategy and creative. He has helped build some of the most respected and successful brands on the planet by balancing equal parts creative problem-solving and strategic reasoning.David is a collaborative, hard-working, easy-going, inspiring, creative leader who solves problems, builds brands, drives sales, and gets results. From research-based brand strategy to innovative creative solutions, he excels at planning, developing, and executing the creative vision of a brand. As founder of Fable, David continues to tell stories, share adventures, and build legends.