David Nile Email & Phone Number

Lausanne, VD, CH

Lausanne, Vaud, Suisse

Lausanne Area, Switzerland

• Being involved as Digital Marketing Consultant & Project Manager on various international & matrixed environments such as Philip Morris, Nestlé Nespresso SA, The Lycra Company US & China, La Vaudoise, HUG,... I.
• Gathering business requirements & managing scope (Facilitate workshops).
• Writing functional & technical specifications in partnership with IT teams.
• Managing the entire product lifecycle and ensuring a brand identity consistency (Design/Develop/Launch/Generate Leads & Conversion/Maintain).
• Supporting in defining omnichannel communication strategies.
• Leveraging expertise in global digital medias ecosystem.

Lausanne Area, Switzerland

Worked within the CUSTOMER EXPERIENCE & INSIGHT department as a full time consultant mission with SQLI Switzerland:- Designed and produced a more efficient CRM cross-market email automatic program on key moments of our members’ lifecycle that decrease customer attrition and increase customer lifetime value, thanks to a customer centric orchestration.

Montpellier Area, France

• Led the company global digital transformation for B2B and B2C by leveraging the marketing mix, creating a “no silos” data environment, optimizing CRM activities, dematerializing products, strenghtened the eCommerce.
• Worked on developing the homemade ERP tool with Business & IT teams and ensured incremental releases. Managed developers & designers using SCRUM.
• Wrote functional specifications following business analysis studies on cross-functional teams. (Drove the change management).
• Developed communication agency briefs to deliver quality and follow up to respect the strategic business deadlines.
• Collaborated on new products introduction (NPI’s). Provided functional leadership for company’s digital strategy.
• Managed & produced a global editorial strategy to focus on a unified cross-channels brand communication.

Montpellier Area, France

• Owned the Paid/Owned/Earned medias activities
• Created a global Social Media strategy and planning, respecting best practices.
• Implemented Growth Hacking activities to generate visibility and leads.
• Created a real impactful Brand notoriety

Montpellier Area, France

• Ponctual mission contributing company’s first fundraising communication campaign to target international markets.
• Managed the POE strategy (Paid/Owned/Earned media activities).
• Liaised with the main worldwide online publishers to create content and boost startup’s visibility.

Montpellier Area, France

• Advised startups & entrepreneurs on setting up their global communication strategy and strengthen success factors.
• Provided guidance on new concepts & business plans set up including budget forecasts.
• Provided a marketing mix expertise & a business strategy to increase the level of autonomy & maximize future business success chances.
• Helped entrepreneurs to better analyze their market with qualitative & quantitative studies and test&learn actions.
• Connected company projects with financial establishments to benefit fundraising opportunities.

Brussels Area, Belgium

• Developed and enhanced the promotion of mountainbike downhill events by looking for european bike parks partnerships.Make sure that those potential events answered a need by analyzing trends on different european.
• Promoted sports events and sponsoring in Europe.
• Developed and managed a partners/prospects database.
• Provided guidance on business plans set-up based on partnerships, including budget forecast.

Brussels Area, Belgium

• Worked on the TV department in order to optimize advertisings’ visibility for various international brands. Planned & coordinated advertising campaigns in the main TV channels. Owned the media buying & performance.
• Optimized campaigns’ visibility. GRP (Gross Rating point) measurement of advertising pressure and efficiency for a given campaign.
• Follow up between the advertiser and the media agency. Provided regular reports on KPIs and ROI.

Brussels Area, Belgium

Master Of Business Administration - Mba, Economy / Communication / Marketing / Finance / Sales, With Honours

Export Management Certification, Export Manager

Inside the AWEX Belgium Center (Wallonia Exportation Agency)

Digital Marketing & Communication Certification, Web/Multimedia Management And Webmaster

Activities and Societies: WEB Development. Search Engine Optimization/ Search Engine Acquisition Digital Marketing Strategy. Social Media.