Dave Norton Email & Phone Number

Walnut Creek, California, Us

Kaysville, Utah, Us

Satellite Beach, Florida, Us

I work closely with leaders, owners, and investors to achieve scalable, predictable, and accelerated growth. I help build, advise and operate hyper-growth organizations by driving transformational change. I partner with operators to implement sound business fundamentals, innovative systems, scalable processes and frameworks, essential growth metrics, provide strategic leadership and team leadership, recruit/onboard top talent, and help execute industry best practices. It's a privilege for me to pay it forward by sharing the knowledge, insights, and experience that so many have invested in me throughout my journey. I look forward to helping you build your legacy!

Santa Clara, California, Us

https://eltropy.comAwarded Inc 5000 fastest growing private company in Silicon Valley, 2023. I was recruited to be a partner in the firm with the responsibility to architect, recruit, build, and lead the go to market teams including Sales, Operations, and all Marketing functions. We have hired world class talent and implemented best in class systems and proven processes allowing us to achieve over 600% ARR growth the last few years. I’m proud of our team for exceeding our stretch quota 9 straight quarters in a row, going on 10. We currently serve over 600 credit unions and community banks, providing the only Enterprise digital communications platform. We’ve built a tribe of raving fans and we are just getting started!

American Fork, Utah, Us

I was recruited to architect and lead a scalable Go-To-Market organization that would generate predictable revenue. This was achieved by recruiting top talent and proven leadership throughout the departments, designing and implementing proven systems, strategies, processes, and metrics to drive accelerated, triple digit growth. My areas of responsibility were marketing, sales, channel, rev ops, customer success, & client services. We were able to successfully recruit, hire, and onboard over 100 proven and talented professionals in 12 months. Together we exceeded the revenue, pipeline, market share, and net-retention goals we set out to accomplish. Achieving hyper growth is complex and challenging, yet very rewarding.LiveView is the technology and data leader in the spacial security and loss prevention industry. Dave led the marketing, sales, and client services teams which served thousands of customers including many of the top fortune 100 organizations. LVT's best in class technology is fueled by its talented team members and unique culture, all together creating the recipe for meteoric growth, over 100% YOY.

Lehi, Utah, Us

Recruited to be the executive revenue leader who would build a foundation for accelerated and scalable growth: level up and bring sophistication to the sales team and sales process, grow the sales team and sales leadership through recruiting top talent, implement proven sales and marketing methodologies, create sales enablement and reporting teams, implement proven systems and automation. Also charged with the messaging and GTM strategy to create raving fans. In April of 2021, MX raised $300M in its series C, valuing the business at $1.9B. A tremendous milestone for this premier data-driven solutions provider that enables financial institutions and Fintech companies. MX collects, enhances, analyzes, presents, and drives actionable insights on financial data in order to drive digital transformation for its clients.During my tenure we defined and developed infrastructure and frameworks to support scalable growth, surpassing revenue expectations in a complex sales and marketing environment. - Led team to deliver 128% of goal in FY’19 - Grew ARR by 83% as proactive leader of the sales organization. - Additional KPIs were implemented to improve performance and build partnerships with internal teams and external resources. - Drove essential sales enablement initiatives & programs which leveled up the overall performance and outcomes of the sales organization. - Created successful partnerships across the enterprise through collaboration, identifying and improving sales and business practices. – Worked to re-define MX brand and value proposition, including market messaging to cross-sell opportunities; created buyer personas, use cases, executive sponsorship program, and win forums. • Initiated key hires to elevate company’s bench strength, including sales vice presidents, director of sales operations, head of sales development, high performing account executives, and a productive team of SDRs.

American Fork, Ut, Us

Entered a partnership where I built and led the Go-To-Market teams for this SaaS provider. Skipio automates client engagement via SMS messaging platform. I was responsible for all revenue verticals, the marketing and messaging strategy, along with the customer experience. With my team I defined and implemented processes to generate alignment and a seamless process throughout the customer journey. I hired, led, and trained the team of 25 high performing sales team members and managers. • Conceptualized partnership model that grew from 0 to 30 partners accountable for 50%+ of net new revenue. • Team achieved 5,000% ARR growth in 18 months by developing direct and enterprise sales models, launching the partner channel, creating alliances and integrations with distributorships, as well as creating GTM strategy, value add pricing, and other strategic revenue models. • Captured market share to realize 40% of overall ARR from multi-level marketing customers, small business, insurance, and auto dealerships. • Conceptualized and implemented a sales training program and process that reduced onboarding from 10 days to 3 days; doubled sales appointments to 20 appointments per week per representative; increased our closed-won ratio from 10% to 31%.

Lehi, Ut, Us

I was hired to bring sophistication to the sales organization, by implementing a proven sales process, leveling up the personnel and skillsets of the team through sales training, build a certification program that would ultimately increase revenue per contract, improve win/loss ratio, drive efficiencies, and reduce customer churn. - We successfully scaled the sales organization by hiring proven, complex SaaS sales professionals. We created a career path for each team member through meritocracy and key milestones. - Team achieved 109% of ACV goal in year 1 and 116% in year 2- The team increased total contract value [TCV] by 40%- Led sales organization of 50 personnel. Hired or promoted 6 sales Vice Presidents.- Drove marketing messaging and assisted with strategies to accelerate pipeline creation- Implemented real-time reporting, KPIs, and success metrics which drove a culture of excellence and accountability- Drove the design and delivery of new sales systems: pricing calculator, ROI calculator, sales and marketing assets, standard contract proposal and processing methodology, and repository for sales enablement data. - Transformed sales process and methodology. Instituted sales training sessions to improve product knowledge, morale, and commitment to client success. Developed a 26-course certification program. - Defined and executed account executive strategy that eliminated hunter and farmer roles and improved customers’ experiences; increased revenue per representative by 55% (+ $340,000). - Generated $4M in expansion revenue by introducing a contract renewal program.

Lehi, Ut, Us

Xactware is the industry leading provider of claims management data & analytics, claims process and estimating, contents replacement services, and underwriting ITV calculator for property insurance industry. During my tenure at Xactware, I was fortunate to have played a significant role in helping grow CARR by 1,200% and market share from 30%-85%. I helped bolster Xactware's successful acquisition by Verisk Analytics as well as a succesful IPO a few years later. I assumed increasing levels of accountability via promotion. I was a player-coach for many years, responsible for bringing on 8 of the top 15 insurance carriers as new customers. I also helped lead the business development and product expansion efforts for 10 new product offerings. I was selected to lead organizational alignment across departments through cross-training, VOC, and go-to-market strategies. - Our team achieved 134% of quota in 2012.- Achieved Circle of Excellence and President’s club 11 years. - Won 5-year agreement for Allstate Insurance, largest deal in company history.- Identified, coordinated the design and delivery, and negotiated custom development solutions that generated $3M+ in CARR. - Secured $1M+ multi-year agreements with Allstate, Travelers, Liberty Mutual, American Family, CNA, MetLife, The Hartford, and Hanover.- Top sales producer 10 years- Generated over $30M CARR as an individual contributor

Mba

Bs

Business

Associate Of Arts (Aa), General Studies