David P. Email & Phone Number

Brackley, GB

Birmingham, United Kingdom

Working on a variety of data catalogue & governance projects with retail and defence sectors

Staines, Surrey, United Kingdom

Subject Matter Expert representing Insight on the GDPR Programme focused specifically on data strategy and capability implications. Recently managed Insights transition from a relational Teradata database to Hadoop unstructured Big Data Lake to ensure a smooth transition for Marketing Effectiveness, Decisioning, Analytics, Econometrics, Modelling and Data.

Staines

Leading the data transformation effort within a large CRM change programme focusing on data integrity and improvements during build and data migration phases. Responsible for a £5M budget and a team of 17 internal SMEs and external contractors. Ensure data integrity throughout a B2C CRM project lifecycle (design, build, test, migrate) across all phases and.

CRM project management with a RightNow platform including incident management, marketing campaigns, surveys and contact management

Review and advise on CRM business proccess improvements

Drive the adoption of common CRM process, practice and systems across all UK Business. Represent the UK businesses in the Global CRM programme in terms of scoping, defining and blue printing the consolidated CRM needs. Lead the planning, preparation and budgeting to ensure effective engagement, change management, roll-out and adoption of the global CRM.

Customer Intelligence Manager CRM strategy, segmentation Analysis, eLearning development & implementation, online IP self-certification, company wide master data strategy and development of a wider eBusiness strategy.eBusiness Project lead Leading a UK team part of a global eCommerce initiative covering eService and eSales initiatives. Key areas of focus.

Milton Keynes & Reading

Marketing activity for the SME and telesales channels

Responsible for the Telephone channel business marketing and providing an in-house centre of excellence for direct & database marketing, campaign management, CRM and catalogue design to all of Unisys. In addition I provided the marketing activity in support of the BTCO fast ship PC products through direct telesales catalogues and campaigns.

Responsible for the database, direct marketing and catalogue operations with DECdirect as well as providing a centre of excellence for the product management and communication teams with Digital. In addition I represented the UK operation in the defining, developing and deployment of a world wide CRM system acting as the lead European driver in scoping the.

Initially responsible for the accessories range of products within the European catalogue performing product life cycle management, price strategy, new product sourcing and supplier negotiation. The key focus was on revenue and margin across 6 European countries. As European Communications manager, I was responsible for the design, pagination and.

Ba Hons

Education record