Amplience is an AI content management system (CMS) for enterprise, ecommerce brands. I directed and scaled the marketing strategy and a team of 30 until December 2023.▸ Led rapid business transformation to efficient operations and growth while securing a $100M Series D ▸ Created first unified GTM funnel with Sales, integrating lead and sales stages for enterprise customers▸ Grew demand generation engine across multiple funnels with quantitative measurement and reporting▸ Introduced an ABM strategy and targeted execution with Sales growing deal value 35%▸ Orchestrated new brand positioning, visual identity and website▸ Configured and recruited a Marketing org capable of delivering performance-based outcomes at scale.

Investor and advisor to this venture capital firm that invests in early-stage B2B software companies. Stage 2 Capital is backed by top GTM executives from leading tech companies who are committed to helping its portfolio companies scale sustainable revenue growth.Advisor: SendosoSendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Founded in 2016, Sendoso is backed by $152M in venture funding.

Paddle is a global payments infrastructure provider for over 4,000 SaaS companies. I directed and advanced the global marketing function. The following are a few key initiatives:▸ Led development and launch of new category positioning and messaging in support of a successful $70M Series C fund raise▸ Grew demand generation engine across multiple channels sourcing 60% of pipeline value▸ Introduced a quarterly process for cross-functional GTM planning to improve consistency and visibility▸ Created a data-driven culture owning all performance metrics and program effectiveness▸ Acted as player/coach while building out marketing sub-functions, roles and responsibilities

Litmus is an email marketing platform for mid-market to enterprise SaaS customers. I was responsible for 50% of company revenue through self-serve transactions while overseeing all aspects of Marketing and Customer Support from SMB to Enterprise segments. ▸ Advanced demand generation to expand upmarket from SMB to enterprise customers, and from product-led growth to sales-led motions.▸ Guided product marketing to build multiple personas with value-based messaging and positioning▸ Improved retention by 20% by optimizing the customer journey and experience▸ Restructured, led and mentored a Marketing and Customer Support team of 30.

I was asked to lead marketing for Adobe’s initial SaaS offering for SMB and mid-market. This was a reset across all business activity to sell a subscription service for the first time at Adobe.Worldwide Director, Creative Cloud for Teams (2013-2017)▸ Grew ARR from $0 to $1B and 2M subscribers in 4 years leading global marketing and GTM planning with sales across Americas, EMEA, APAC and Japan.▸ Successfully built cross functional alignment with a matrix team of 50 including product management, marketing, field sales, CS, analytics, ecommerce and operations to deliver aggressive growth goals.Worldwide Director, Product Marketing - Design & Digital Publishing (2010-2013)▸ Drove global marketing and product launch strategy across three lines of business with sales of $1B+. ▸ Managed GTM across online (search, CRM, social media, PR, advertising) and offline marketing (print, direct mail, events) within the global, matrix organization.

Led all aspects of marketing for the online photo subsidiary, Ofoto, which was acquired by Kodak.▸ Grew revenue from $29M to $150M, and member base from 6M to 40M users in 3.5 years. ▸ Promoted to dual role responsible for U.S. online service P&L and worldwide marketing. ▸ Managed marketing budget of $35M and team of 45 across US and the EU.

Achieved 22% growth on a $250M portfolio of products across Yahoo! Search, Autos and Real Estate