Entrepreneurial endeavor that includes a cross-functional build-out of marketing and brokering of services specific to the domain industry and related revenue channels.- At the core, the company is involved in the development of a portfolio of naming and branding services specific to emerging industries including Cannabis, Cryptocurrency and Future Tech.- Established marketplace channels, inbound and outbound sales pursuit activities and supporting related marketing and branding… Show more Entrepreneurial endeavor that includes a cross-functional build-out of marketing and brokering of services specific to the domain industry and related revenue channels.- At the core, the company is involved in the development of a portfolio of naming and branding services specific to emerging industries including Cannabis, Cryptocurrency and Future Tech.- Established marketplace channels, inbound and outbound sales pursuit activities and supporting related marketing and branding efforts in order to maximize revenue potential. Show less

This engagement involved strategic and tactical review of the financial firm’s sales, marketing and business processes to align more securely with the overall value statement of the company. Through the evaluation process a strategic plan was developed and executed. - Owned and executed all new company brand assets including logo, brand statement, marketing communications and content.- Realigned and improved systems and communications with internal suppliers, vendors and affiliates… Show more This engagement involved strategic and tactical review of the financial firm’s sales, marketing and business processes to align more securely with the overall value statement of the company. Through the evaluation process a strategic plan was developed and executed. - Owned and executed all new company brand assets including logo, brand statement, marketing communications and content.- Realigned and improved systems and communications with internal suppliers, vendors and affiliates along with development and preparation of creative briefs and brand strategy within the overall value proposition. - Owned the Profit and Loss for existing products and services along with the development and implementation of all new service additions including pricing strategy and channel development. - Provided leadership in developing and securing key affiliates and associated practices around each value-added offering.- Initiated a consultative sales and project methodology framework for new products and services and managed sales personnel as needed to offer guidance and support throughout. - Managed all new restructuring of forms and key documents including Master Service Agreements, SOW’s and retainer monitoring documents.- Provided the proper cross-selling functions to support the brand within other business holdings, particularly Tax Planning and Personal Credit Services.- Developed and managed all Digital Content Assets including SEO, SEM, Affiliate Programs, PPC, and CPC along with Google programs including but not limited to Google Analytics, Google AdWords, Keyword Planner, etc.- Drafted website direction and model and used Adobe Creative Suite to build-out entire website, graphics, social media and video platforms. Show less

Responsible for oversight on all digital and paid marketing both in-house as well brokering outside resources including 3rd party agencies and resources to manage and support growth within the home services market.- Managed a team of professionals responsible for all paid advertising (PPC) that began at $5k spend per month and finished at $250k per month in pay-per-click spending through Google.- Constantly monitored and created solutions around attribution along with managing and… Show more Responsible for oversight on all digital and paid marketing both in-house as well brokering outside resources including 3rd party agencies and resources to manage and support growth within the home services market.- Managed a team of professionals responsible for all paid advertising (PPC) that began at $5k spend per month and finished at $250k per month in pay-per-click spending through Google.- Constantly monitored and created solutions around attribution along with managing and monitoring all areas of digital marketing including social, reputation, content, and integration across platforms. Show less

An 800–person architectural, planning, interior and brand design firm headquartered in Seattle with global offices in New York, Los Angeles, Dallas, Shanghai, Beijing, London, Dubai, Scottsdale and Mexico City. Manage the corporate initiative centered on rebuilding the marketing department supporting Dallas and Los Angeles. Specific mandate included working with the Dallas and LA office in three core areas: Marketing Development, Business Development and Marketing Support for mixed-use… Show more An 800–person architectural, planning, interior and brand design firm headquartered in Seattle with global offices in New York, Los Angeles, Dallas, Shanghai, Beijing, London, Dubai, Scottsdale and Mexico City. Manage the corporate initiative centered on rebuilding the marketing department supporting Dallas and Los Angeles. Specific mandate included working with the Dallas and LA office in three core areas: Marketing Development, Business Development and Marketing Support for mixed-use, retail, hotels/resorts, corporate, residential and healthcare practices. Responsibilities include:Marketing Development - Prepared a marketing plan to align with corporate strategy to help increase company awareness at the local level through best-of-breed marketing tactics. Work with the firm’s principals to understand key objectives based on specific practice areas.- Conceptualized and managed marketing communication materials relating to recruiting, campaigns, practice area collateral, etc... Business Development - Maintained a sales pipeline based on a pursuit strategy targeted to existing and prospective clients. - Managed client relationships and deal making process.- Prepared industry briefs; attend networking events and engage Global Retail and Commercial Principals, Directors and Project Managers with key account information. Marketing Support - Worked closely with Seattle corporate marketing team to provide the proper tools to help communicate and bridge the gap between project owners and marketing for up-to-date and accurate information capture. - Developed RFPs and Proposals.- Reached out to each department and drafted content for project cut sheets.- Coordinated with photography, graphic design, media and content-writing specialist throughout project life cycle.- Planned and executed project metric sheets for awards, helping generate and increase awareness.- Assembled qualification packages. Show less

A Compressed Natural Gas (CNG) Engineering, Procurement and Construction firm (EPC) covering small, medium and large-scale CNG projects. Performed and executed a broad array of responsibilities with emphasis on Business Development, Account Management and Marketing for the CNG practice, as well other key areas involving Industrial, Nanotechnology and related Energy products and services. Primary direction included targeting fleets and potential owner-operator prospects interested in… Show more A Compressed Natural Gas (CNG) Engineering, Procurement and Construction firm (EPC) covering small, medium and large-scale CNG projects. Performed and executed a broad array of responsibilities with emphasis on Business Development, Account Management and Marketing for the CNG practice, as well other key areas involving Industrial, Nanotechnology and related Energy products and services. Primary direction included targeting fleets and potential owner-operator prospects interested in transitioning to CNG as an alternative fuel source as part of a fuel management strategy to curb expense. Included educating prospective customers on entry-level products as a first step in realizing CNG benefits. - Prepared and manage detailed RFP’s and general proposals by evaluating the economics of an organization based on fuel requirements, fueling patterns, fuel scheduling and vehicle conversions. - Developed relationships with upstream vendors and local utility and gas companies to aid in packaging the correct product based on the short and long-term fuel management strategy of customers. Includes trailblazing pilot programs to review benefits of CNG transition. - Touched all parts of the account including business development, account management, service and support. - Reviewed web direction, marketing campaigns, tradeshow involvement and general brand development through marketing communications. - Part of a team of industry veterans working collaboratively to provide out-of-the box and custom CNG solutions. - Established and fostered key relationships, develop value-added partnerships and draft contracts for hardware purchases and service and operational support. Show less

Planned and coordinated various marketing objectives across several industries as well as managed the development of key product offerings. Concentrated on building teams of resources both internally and through partners to execute and enhance revenue.- Developed a multi-million dollar wholesale apparel model selling to corporate partners and event owners. Included several house brands that were produced through our Europe and Asian partners. - Launched a sportswear division… Show more Planned and coordinated various marketing objectives across several industries as well as managed the development of key product offerings. Concentrated on building teams of resources both internally and through partners to execute and enhance revenue.- Developed a multi-million dollar wholesale apparel model selling to corporate partners and event owners. Included several house brands that were produced through our Europe and Asian partners. - Launched a sportswear division offering supplies to the event promotions arena. Positioned as an up-sell and cross-sell strategy, eventually becoming a viable profit center. - Designed and developed several private label programs for promotional and retail markets. Product was sold through various channels and helped secure media and corporate underwriting. - Created several partnerships with manufacturers both domestic and internationally. Collaborated with several manufacturers regarding contracted services, transportation and knowledge transfer. - Provided contract manufacturing services for several larger OEM properties such as New Balance and the New York Road Runners Association, United States of America Snowboarding Association, United States Adventure Racing Association, United States Ski and Snowboard Association and more. - Personally responsible for creating and tracking all licensing and brand property development.- Developed an entity under the name Souly Brands International LLC. Responsible for inking several named deals including the exclusive licensing and distributor of Bicycle Playing Cards through the United States Playing Card Company and Zippo. Show less

Managed the top 100 high tech accounts as a member of the account executive team. This fast paced software climate consisted of positioning and selling supply chain management solutions through business process understanding. Worked closely with SBU’s, Marketing, Telesales, Consulting and Alliances as part of i2’s value based business methodology.- Successfully positioned i2’s product and brand as a major industry player through account and sales penetration, competitive marketing… Show more Managed the top 100 high tech accounts as a member of the account executive team. This fast paced software climate consisted of positioning and selling supply chain management solutions through business process understanding. Worked closely with SBU’s, Marketing, Telesales, Consulting and Alliances as part of i2’s value based business methodology.- Successfully positioned i2’s product and brand as a major industry player through account and sales penetration, competitive marketing analysis and knowledge management.- Assisted in the development and implementation of corporate sales methodology and strategy.- Completed Complex Selling Solutions course.- Completed 100% of quota year-to-date. Show less

Consultative sales of hardware and software support services in the information technology industry. Responsible for sales to major accounts in a cross section of industries. Coordinated sales and project management contracts for third party vendors.- Developed a cross selling model for software, hardware and operations support.- Responsible for a 4.3 million dollar territory.- Completed 118% of quota year-to-date.- Awarded top contributor 4th quarter 1997.- Received… Show more Consultative sales of hardware and software support services in the information technology industry. Responsible for sales to major accounts in a cross section of industries. Coordinated sales and project management contracts for third party vendors.- Developed a cross selling model for software, hardware and operations support.- Responsible for a 4.3 million dollar territory.- Completed 118% of quota year-to-date.- Awarded top contributor 4th quarter 1997.- Received Marketing Excellence Award and Manager’s Award 4th quarter 1997. Show less