I have extensive experience in the areas of sales, category and commercial operations within the Pharmaceutical and FMCG sectors. I deliver breakthrough category strategies underpinned by consumer and shopper insights and compelling shopper engagement activities to deliver high returns for customers through excellence in execution. I am a qualified GAP Partnership Negotiator and Six Sigma Black Belt, and I promote leading practice and thought leadership within the Sales field.In my previous remit I was responsible for developing and directing market leading category, channel and customer activation strategies to achieve Sales and Profit objectives that deliver a 3 Way win for Shoppers, Customers and Suppliers.
Listed skills include Retail Category Management, Shopper Marketing, Category Insights, Shopper Insights, and 11 others.