David O'Brien

David O'Brien Email and Phone Number

Commercial Strategist | Transformation Specialist | Thought Leader - Pharmacy & Retail @ PharmaCare Laboratories
australia
David O'Brien's Location
Greater Sydney Area, Australia
About David O'Brien

I have extensive experience in the areas of sales, category and commercial operations within the Pharmaceutical and FMCG sectors. I deliver breakthrough category strategies underpinned by consumer and shopper insights and compelling shopper engagement activities to deliver high returns for customers through excellence in execution. I am a qualified GAP Partnership Negotiator and Six Sigma Black Belt, and I promote leading practice and thought leadership within the Sales field.In my previous remit I was responsible for developing and directing market leading category, channel and customer activation strategies to achieve Sales and Profit objectives that deliver a 3 Way win for Shoppers, Customers and Suppliers.

David O'Brien's Current Company Details
PharmaCare Laboratories

Pharmacare Laboratories

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Commercial Strategist | Transformation Specialist | Thought Leader - Pharmacy & Retail
australia
Website:
pharmacare.com.au
Employees:
241
David O'Brien Work Experience Details
  • Pharmacare Laboratories
    General Manager Retail Sales
    Pharmacare Laboratories Jan 2022 - Present
    Warriewood, New South Wales, Australia
    As General Manager, Retail Sales I am responsible for driving retail sales and business performance for PharmaCare across the Australian domestic market. Leading a local team of almost 100 people to service key retailers including Chemist Warehouse, Priceline, Terry White, Blooms and other independent pharmacies, as well as supermarkets Coles and Woolworths.
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  • Gsk
    Head Of Commercial Excellence
    Gsk Jun 2018 - Dec 2020
    Ermington, New South Wales, Australia
    Responsible for developing and directing market leading category, channel and customer activation strategies to achieve Sales and Profit objectives that deliver a 3 Way win for Shoppers, Customers and the shareholder. I delivered breakthrough category strategies underpinned by consumer and shopper insights and compelling shopper engagement activities that delivered high returns for customers through excellence in execution.
    View
  • Hallmark Cards
    Sales Director
    Hallmark Cards Sep 2014 - Jun 2018
    Acted as the Sales lead within the business, playing an integral role in the commercialisation of both marketing and sales strategies & tactics. This included the acquisition of new customer prospects and the development of existing customers via best in class shopper insights, marketing strategies and channel plans to lead Hallmark’s retail partners in the execution of growth initiatives for the mutual gain of both businesses.
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  • Wrigley
    Customer Marketing Manager
    Wrigley Nov 2009 - Sep 2014
    I acted as the Strategic Champion within the business, playing an integral role in the commercialisation of both our Marketing & Sales strategies & tactics. This included the development of Shopper Insights and Shopper Marketing campaigns to lead our retail partners in the execution of growth initiatives for the mutual gain of both our businesses.
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  • Goodman Fielder
    Customer Marketing Manager
    Goodman Fielder Nov 2007 - Nov 2009
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  • Glaxosmithkline
    Category Strategy Manager
    Glaxosmithkline Jan 2007 - Nov 2007
    Ermington, New South Wales, Australia
    View

David O'Brien Skills

Retail Category Management Shopper Marketing Category Insights Shopper Insights Business Management Change Management Process Management Six Sigma Negotiation Cross Functional Team Leadership Strategic Planning People Development Presenter Collaborative Problem Solving Innovation Management

David O'Brien Education Details

Frequently Asked Questions about David O'Brien

What company does David O'Brien work for?

David O'Brien works for Pharmacare Laboratories

What is David O'Brien's role at the current company?

David O'Brien's current role is Commercial Strategist | Transformation Specialist | Thought Leader - Pharmacy & Retail.

What schools did David O'Brien attend?

David O'Brien attended University Of Western Sydney.

What skills is David O'Brien known for?

David O'Brien has skills like Retail Category Management, Shopper Marketing, Category Insights, Shopper Insights, Business Management, Change Management, Process Management, Six Sigma, Negotiation, Cross Functional Team Leadership, Strategic Planning, People Development.

Who are David O'Brien's colleagues?

David O'Brien's colleagues are Kellie Evans, Emeline Frelaud, Sonia Jeans, Hnich Khouloud, Abdus Salam, Kristin Morfitt, Elizabeth Atkinson.

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