Dave Carlson Email & Phone Number

Co-founded a small business focused on design, manufacturing, and sales of modern home goods and stationery products.

Austin, Texas, Us

Golf+ is the world leader in virtual reality golf and #1 golf App on the Meta Quest platform. As VP of Product & Design, I led a team of 7 and reported directly to the founder and CEO. • Led product, UI/UX design, and analytics for the Golf+ App.• Built & maintained the product roadmap and backlog. • Formalized design & product development process to drive efficiency.• Increased user engagement by 17% through design improvements and new feature introduction.• Grew user base by 28% to reach over 700,000 users.

Scottsdale, Arizona, Us

• Led UX/UI Design and Digital Content Management Teams for Honeywellhome.com & Resideo.com across digital product, ecommerce, and marketing experiences. • Built globally dispersed internal design team from the ground up, leading to $1.4M reduction in annual cost savings. • Managed, coached, and developed a team of 10 UX/UI designers. Led design operations and project resourcing. • Led end-to-end product design process for B2C & B2B including: design thinking, persona creation, user flows, IA, wireframes, designs, prototypes & user testing. • Oversaw UX research. Utilized data and insights to identify opportunities and inform designs and solutions.• Led design & content creation for launch of Resideo.com globally across 10 countries & 11 languages.• Led re-platform strategy and redesign of Resideo's B2B Ecommerce site, which drives $185M in annual revenue.• Was responsible for digital content development, website authoring, web page management & content maintenance.• Managed site Accessibility and led maturity organization wide.

Warren, Mi, Us

• Led the Cadillac Digital Team. Oversaw Digital Product, User Experience, and Digital Innovation, and CRM. • Managed Cadillac.com. Developed product roadmaps, prioritized backlog, released new features/capabilities. • Oversaw UX and Design team in creation of IA, user journeys, wireframes, designs, and prototypes.• Defined digital strategy and managed execution across all consumer facing touch points.• Utilized user research, KPIs, and A/B testing to derive actionable insights, enhance UX, and drive results.• Partnered cross-functionally with Engineering, Marketing, and Analytics. Managed multiple agency partners.• Led full website redesign, leading to JD Power #1 mobile and #2 overall automotive website rankings.• Developed and launched online vehicle pre-order experience, leading to 2000+ vehicle orders. • Managed product enhancements and rollouts across key Cadillac.com tools: Build-Your-Own, Current Offers, Locate-a-Vehicle, Locate-a-Dealer.• Leveraged emerging technologies to drive innovation. Built GM’s first Virtual Reality vehicle visualizer. • Led development and optimization of content for digital channels, including video and CGI. • Oversaw Dealership website program, consisting of over 900 stand alone retail sites. Managed platform redesign and introduced new components, driving an 18% increase in dealer leads.

New York, Ny, Us

• Led UX Design & Strategy for AmericanExpress.com - visited by 70MM+ users per month. • Built first internal UX & Design team at American Express. Hired and managed a team of 15 UI/UX designers and front-end developers. • Led complete redesign of Amex.com core journey’s including: account summary, online statement, payments, profile, rewards, and benefits. Drove over $12MM in operating cost reduction. • Developed content strategy, built user flows, created wireframes, designs, and prototypes. • Conducted bi-weekly user research with customers to quickly incorporate feedback and improve designs.• Partnered with Product and Engineers to build in agile.

New York, Ny, Us

• Leveraged emerging tech to develop concepts, build MVPs, and launch pilots focused on driving customer engagement and converting successes into enterprise-wide initiatives.• Led social media strategy and redesigned Amex’s presence on Facebook. Drove 24% increase in fans and 1800% increase in clicks within two weeks. Grew fan base from 60k to 1MM+ in 6 months. • Product Owner - “Share Amex” enterprise social media toolset. Led strategy and capability development to enable sharing of owned web content through social channels.

New York, Ny, Us

• Created cutting-edge flash sale E-Commerce and digital marketing platform. Developed product strategy, wrote user stories and requirements, oversaw site design, and managed tech teams in site development. Generated $2MM+ revenue in the first year.• Led ideation, development and launch of an innovative Facebook app to drive new web traffic to Amex, resulting in 20k+ unique visits in 2 months.• Managed agency partners, led cross-functional teams, created timelines and release schedules, and managed budget and customer service.• Created marketing plan utilizing OLA, direct mail, social, e-mail, and blogger outreach, to reach goal of 2MM web visitors in just 4 months, and built community of 250k regular users with budget of only $200k.

• Headed $10MM Toyota Scion account team. Led and executed digital and non-traditional marketing including: website development, online video, event marketing, and outdoor advertising. • Created and launched an on-demand video website for Toyota Scion, producing 30+ original video segments highlighting urban city culture across the U.S. Drove 35% increase in web traffic. • Pioneered “peel off” advertising campaign for Scion. Hired local artists to create interactive, original murals. Created tremendous buzz, thousands of PR impressions, and major media pickups.

New York, Ny, Us

• Launched Amino Vital, a premium line of Japanese sports drinks in the U.S. Established niche market and managed $9MM marketing, advertising and PR budget. Achieved $3MM sales by year 3.• Led $2.5MM nationwide event marketing campaign and managed logistics for 150+ events.• Built and executed $5MM integrated marketing program across TV, web, print, and radio.• Negotiated and developed sponsorships with NY Yankees, Seattle Mariners, and US Olympic Team. Established Amino Vital as the single most widely used product on the PGA Tour.• Led development and launch of amino-vital.com and acted as product manager for website.

Jp

• Created English language curriculum and taught 2000+ junior high and elementary students in Japanese public schools.

Bachelor'S Degree, Speech Communication And Rhetoric

User Experience Design