Full-stack growth consultancy for early-stage startups.

To be fully updated sometime in 2024. My tenure was agreed to be a limited one from the start as agreed upon with founders. Found and hired my own replacement-- a really awesome one--, and after 4 month transition window, have left full time status and now a growth advisor. Grew ARR and other pertinent metrics by similar amounts (by multiples) every year; built multiple departments, etc, etc.2023 plan is not to accept any full time position.

Head of Product + Growth @ FabFitFun.The best way to figure out what I do and have done is to read recommendations given and received during my career. If you are trying to sell:- engineering related solutions like CDN, - off/shore contracted app development or QA, it’s probably better for you to contact our CTO or VP of engineering. Danilo or Chris Henley- Want me to answer your SAAS sales message? Don't spam and do your homework first.Sept 2014 to October 2018100x++ revenue growth. Cash flow positive. (I'm not taking credit for the entire team's effort) Built multiple departments. Love working at FabFitFun. Not looking for another gig.

I like to keep things lean..- Currently have 2 direct reports for my growth team. General specialist and Influencer specialist. We have no campaign, affiliate, or traffic managers, or individual PPC people. Everyone does a lot.- Finally found a CTO, no longer a temp CTO.- Recently hired 1 HTML/CSS/Designer Unicorn, and 1 BI/Data scientist/All-around great coder.Update 9/2014 - 9/2015 - Growth/Product/Acquisition/CRM/Marketing- Grew active and renewing customers by 4x while maintaining 100% Day 1 ROAS (gross ROAS, not including COGS) and decreasing same month overall blended ROAS/CPA at the same time.- Increased monthly new customer acquisition rate by 4x ... while improving retention rates and our NPS score- Spearheaded Pinterest PPC as soon as it came out. . It's now our second biggest PPC channel after FB.- Doubled the percentage of customers who are annual customers with new product features that allow for customization.- Expanded LTV with add-ons- Trained team on the process of the crucial aspects of cost importing, analyzing performance. Taught PPC, affiliate management, etcEngineering/Tech - Modernized architecture, moved to Amazon. Bootstrap, mobile-friendly, Github, with 0 downtime, ever.- Personally wrote customer service tools, increasing throughput (I have 450+ commits on Github)- also the customer dashboard, to make account updating, ordering additional goods etc much easier- also the the most used internal SlackBot in PHP and again in NodeJS.- Coded and designed landing pages - Hired overseas team, still managing them until we find a VP/CTO/Director of engineering- With overseas team, re-architected entire shipping, billing, and fulfillment with SQS/etc- Architected our BI strategy- Currently architecting micro-services API architecture- IT: I'm also head of IT (lol). I installed routers/switches, crimped cables, setup WIFI, upgraded laptops, setup dashboards, etc

I lead the Acquisition and AcquireMint (Acquisition Engineering) teams.Acquisition Team - Amazingly nimble and flexible elite media buying team. They can start and stop spending on a dime to huge volume and are especially good at seeking new opportunities quickly and efficiently. Very good at negotiating rates, very diligent about tracking and reporting. Getting better every month at staying close to budget ;-)- Budgeting, Goal setting, Reporting, Forecasting- ROAS based online acquisition. KPI's involved: CPL, LTS, LTV, by various time cohorts- Media Buying: Display, Social(FB, Pinterest), SEM, Influencer (Bloggers, Vloggers), Affiliates, Mobile- Defining pixel placements and systems for remarketing/re-targeting- Social media projects: Contests, etc.AcquireMint - Cross-functional growth-hacking team made up of designer/developers/buyers. All of them can code and design (yes, metrics backed design) simultaneously. They also QA their own code. They can shift from creating banners, then work on landing page optimization, then work on viral invite flow on fcommerce app, while getting business metrics themselves and iterating their code. - Growth-hacking- Conversion optimization for landing pages and homepages, lead to sale convesion.- Creative banners and optimization- fCommerce app with incredible engagement and retention.- Rapid prototyping, execution, and implementation of acquisition engineering projects. When I say rapid, I mean stuff like creating basic fCommerce app in 2 weeks and mobile app in a day. Or creating full ETL importing for both Adwords and Facebook costs in 2 days. Or full video live streaming app with interface for changing featured products and sending open graph data to facebook in 3 days. Or landing page deployment system in 1 week (with unlimited AB testing, URLs, and custom chi-square significance testing)- SEO- Data capture for customer preferences- Gamification

I lead the teams responsible for these categories:Facebook and Social Media- Created fCommerce application with gaming dynamics. Point system, badges, profiles, as well as full integration and purchasing, all within Facebook canvas app. This accounts for a large portion of our overall acquisition and current revenue percentage at BeachMint.- Responsible for all Facebook ad purchases as well as optimizing for cost per install and overall ROI. Sponsored stories are also an effective revenue driver- Outlined and advised on social media post strategy-- optimizing for edgerank, organic reach, as well as sponsored stories. We now have the highest "Talking About This" to Fan engagement of any brand page on Facebook. We also have an effective revenue driver strategy that's similar in effectiveness to email campaigns for current users.- Invited by Facebook to Facebook Live, where I spoke about our overall fCommerce and engagement strategy as well as offering advice on how others can improve their ROI.- Created special applications in addition to fCommerce: ex: CyberMint live streaming in collaboration with RtoZ media, Ustream. Analytics and Business Intelligence- Created specification for incoming attribution. We also created the user facing control panel to define the hierarchy of all link attribution.- Advised on all questions relating to tracking and implementation of tracking links- I helped with LTV calculations, cohort analysis by channelOptimization- Created in-house AB funnel system. Optimized landing page experience for all verticals (work in progress, of course)- Optimized CTR performance on Facebook ads, which directly affects effective CPCAcquisition- Launched SEM for our first two verticals with the help of consultant, JewelMint and StyleMint.- Launched our Facebook ad campaign, at first optimizing for cost per fan and later optimizing for cost per lead and sale.SEO- Worked with consultant to launch our SEO strategy and content

ROAS based Online Advertising. How to advertise and know how much return you got for your advertising cost. Facebook, Display, Adwords, SEO, Twitter, LinkedIn, Youtube, etc.

Responsible for optimization and analytics of all conversion funnels from free (SEO) to paid (Display/Facebook/SEM). Responsible for creative and technical direction and rigorous analytics based optimization of all creative banners, landing pages, and widget systems for all paid and non-paid acquisition channels. Work closely and with all relevant departments at Mylife.com: Marketing, Product, Business Intelligence, Business Development, and Technology (Development, IT, and Q/A).- Created in-house AB/split testing system and infrastructure with capability of deploying across multiple channels in a variety of methods and responsible for over 2 million customer registrations monthly.- Responsible for execution and reporting of all AB testing strategy including measuring statistical significance, with the relevant KPI/metrics. Examples include registration and 24 hour conversion rates, value per visit analysis, both real-time LTV (life time value), and forecasted LTV (i.e. 30 day expected lead value, 356 days)- Doubled lead conversion rates on largest channels (including all SEO channels) in 2010 alone with an aggressive execution of AB testing strategy.- Singularly responsible for Facebook paid ads execution with a budget of $3 million yearly. Responsible top to bottom optimization of PPC strategy including creatives, placement, and conversion- Created Facebook connect viral promotions strategy with incremental impact of 2 million registrations yearly.- Doubled CTR rates in 2010 for creative banners on placements which run on partner sites, google ad networks, MSN, Yahoo, affiliate, and ad networks.

Responsible for hiring, managing, and mentoring all direct reports which includes developers, designers, and analysts.Responsible for execution and analytics for all conversion optimization strategy for banners, ads, and landing pages.Responsible for creation of creatives such as banner ads including sophisticated Flash based widgets that poll data from APIs.Created both the landing page design and implementation into PHP and ASP code formats.Responsible for implementing various forms of Omniture tracking.

Nurtured client relationships for creation of various websites.Responsible for creative direction and implementation of all sites.Developed and coded an advanced templating system in cold fusion which allowed for custom CSS menus, any site layout, and a WYSIWIG design system for designers who did not know code.

I designed entire web sites. I made those trendy Flash intros with a lot of fast paced animations. Made them dynamic too, and optimized all assets and scripts to make the experience fast for with 28.8kb and 56k modems. Countless online banner ads. Coded complex table based html and css, emails, made them work for IE, Netscape, etc. Learned how to hate VB ASP. Did everything my coworkers and managers said for me to do to the best of my ability.