In my role as Chief Strategy Officer at The Key 4 UK Cities, I'm dedicated to making a difference in the lives of key workers by addressing one of their most fundamental needs - affordable housing.Purpose-Driven Business ModelWorking in partnership with Phoenix Group, our goal at The Key is to provide genuinely affordable, well-designed, and sustainable housing for key workers within a mile of their workplace. Our business model enables us to buy blocks of 100-plus units, ensuring that key worker rents are capped at 30% of net household salary, in line with Shelter’s 'utopia' vision.Innovative Financial StrategyOne of my key contributions has been the development of an innovative financial model that supports our mission. By collaborating with developers to fund, build, and deliver their schemes, we offer bespoke managed rentals that substantially reduce monthly rental payments and commuting distances for key workers.Creating Sustainable CommunitiesOur projects go beyond just housing. The Key’s carbon-efficient buildings, complete with 24-hour concierge service and food halls, are designed to serve as community hubs. By significantly reducing rent and commuting costs, we not only offer key workers a stress-free lifestyle but also boost local economies as savings on rent are spent within local communities.Enhancing Social Value CreationAt the heart of The Key 4 UK Cities is a commitment to enhancing social value creation. We provide security and peace of mind for key workers struggling to find suitable housing and contribute to building thriving, sustainable neighborhoods. This role is an exciting opportunity to leverage my expertise in strategy and finance to make a significant social impact.

New Urban Living is a developer offering a workable solution to Britain’s housing crisis. We specialise in enabling the 4.6 million people who are 55+ who want to downsize to do so. Our innovative business model increases the supply of residential completions, helps funders and Local Councils meet their goals with confidence, and commands a premium.To find out more visit our website at www.new-urban-living.com

Providing the external stimulus needed for internal growth www.opportunity-catalysts.com Providing my unique skills and expertise on marketing, finance and behaviour change to customer projects where it matters

As a seasoned strategist, Chartered Accountant, and a practitioner of Goldratt's Theory of Constraints, I employ a human-centric approach to problem-solving. My role revolves around dissecting complex business problems, identifying their core, and delivering solutions that account for human behavior and business constraints alike.Specializing in Tech Start-ups & B2B CorporationsWith expertise in behavioral economics, semiotics, evolutionary science, and anthropology, I guide technology startups towards product/market fit and enable B2B corporations and German 'Hidden Champions' to drive digital growth. My approach intertwines Goldratt's methodologies and a deep understanding of human behavior, resulting in tailored digital customer journeys that maximize engagement and growth.Holistic Business ApproachMy consultancy thrives on its holistic approach. By synchronizing marketing and operational activities with financial goals and human behavior, I transform business constraints into opportunities for growth and enhancement. This human-centric, comprehensive alignment allows organizations to not only survive but thrive in competitive markets.

A tool to transform learning, healthcare and productivity.

Global Planning Director - Unilever detergents

European Planning Director - MasterCard Europe

Business Transformation Consultancy

UK's Agency of the Decade for the 1990'sManaging Partner 1994-2002Planner for the Tango campaign 1993-1997Planner of the origination of Ronseal's "Does Exactly What It Says On The Tin" Campaign in 1993/4First use of a URL on a broadcast commercial message in the UK (Tango Word idents Sept 1994)Work includes three D&AD silvers, 2 Creative Circle Golds (best ad of each year), Best TV ad of the year (Blackcurrant Tango TV)