Leading strategy and innovation around digital concierge services for luxury properties

Senior Product Manager for Marketing Innovation and Consumer Engagement for Web and Mobile platforms.•Directed the launch of the Disney Movie Insiders loyalty and engagement initiative, orchestrating a cross-functional team to adopt innovative technology and digital strategies. This effort focused on increasing the program’s appeal and widening its consumer base, with a strategic emphasis on leveraging consumer insights to ensure the program's continuous evolution and exceed audience expectations.•Managed the integration of custom-built CMS, Oracle, and Braze platforms, substantially upgrading our marketing technology. This project aligned with CRM team goals and included developing new processes for efficient collection and use of first-party data, thereby elevating our marketing capabilities.•Managed the migration of over 10M total members throughout the program’s evolution – continually monitored customer sentiment and industry disruptions, creating innovative member acquisition initiatives to increase engagement by 30%.•Spearheaded the integration plan between Disney Movie Insiders and the newly-launched Disney+ streaming service, launching valuable account linking feature to enable continued membership growth, acquisition and retention•Built trusted relationships with key Marketing and Franchise executives championing program capabilities and CRM opportunities for Theatrical, Streaming and In Home distribution•Product Owner for three key backend services integral to the Disney Movie Insiders loyalty platform, enhancing user experience and platform reliability•Managed the integration of multiple AR experiences into IOS and Android app supporting titles such as Toy Story, ETERNALS, Falcon Winter Soldier, and Mulan

•Led the launch of first D2C teams NEW Product platform in an agile environment for webthat involved bringing multiple Brands into alignment with new vision •Oversaw the gathering of requirements and guided the alignment of Business and Product Vision •Created and Managed Product roadmaps and user journeys to align with Product Vision •Worked closely with design to create look and feel that reflected Brand and flows that engaged users •Partnered with Analytics team and used data to drive decisions to learn and iterate •Ideation of new features and products based upon data, KPI’s and feedback from customers •Worked with business stakeholders to understand their needs and contributed to creating solutions that met their objectives •Continuously prioritized roadmaps to keep vision and priorities in focus and Pivot when needed

-Product development manager for custom innovative “Digital Guest Experience”-Led product teams and guided the gathering of business requirements for “New” Guest Concept and integrated feedback to communicate Product Vision to Executives and Stakeholders-Drove MVP experimentation and used data to inform user experience decision’s-Created roadmaps, user journeys, epics and user stories based on multiple Persona’s-Groomed and prioritized backlogs to align with users in mind while keeping alignment with business goals and objectives

-During my 5 years at NBCUniversal I built high performing Product Management teams and implemented best practices for product development -Oversaw 6 product teams and managed 10 Product Managers -Led Product Strategy and innovation across the portfolio-Worked with VPs and partners to create features for business and marketing vision-Products in my portfolio included Fandango (IOS , Android,Apple Watch) FandangoNow, and Movieclips

I led multiple product teams for Fandango and Comcast and oversaw entertainment product portfolioHigh level products in my portfolio included Fandango, Regal, and Movies.com

-Senior Manager for Web, eCommerce, and digital products-Responsible for Fandango.com website redesign from inception to launch-Managed 3 Product Teams and guided product vision -Purchase funnel optimization-Created features for promo and gift card activations, initiatives, and transactions•Developed tools to improve Asset management for movie trailers, images, performer photos, and movie posters