David Ojalvo Email & Phone Number

Southbury, Ct

United States

- Contributed to launch of Merative, including transition of 2,000 IBM Watson Health employees across five countries.- Led change communications / user experience strategy to facilitate employee transition to Microsoft 365 portfolio of tools, Merative’s core business applications, laptops, and mobile phones.- Provided empathetic change management and communications for employee adoption of new tools (Slack to Teams, Webex to Teams, Box to OneDrive, old laptop to new laptop) with goal of: > Maximizing employee adoption, usage, productivity, user experience, and engagement; and > Minimizing employee resistance to change and disruption in day-to-day job roles.- Managed team of three communications specialists (direct reports) to support strategy and execute change management, employee engagement, and web tactics. > Instilled culture of collaboration, inclusion, agile methods, active listening, autonomy, levity, and recognition.

Armonk, Ny

- Developed and executed the internal communications strategy, including key messaging, communication channels, and tactics that informed and engaged employees.- Served as site leader for CIO Employee Engagement Team, with responsibility for strategizing and implementing engagement tactics.- Supported director of IGF IT and organization of 600 in CIO, including managing communications such as external speaking engagements, internal and external blogs, and All-Hands meetings.

-Drove communications strategy for transition to Equus AssignmentPro, the new expatriate and immigration management tool for IBMers on assignment.- Specific focus on user support and enablement resources (ie; FAQs, Quick Reference Guides, training modules, etc.).- Managed transition, communicated vision, and ensured readiness of AssignmentPro implementation to varied stakeholder groups.- Developed relevant procedure and guidance documents (e.g., process flows, roles and responsibilities, success metrics).

- Developed and coordinated worldwide communications strategy for transition to Travel@IBM, the new travel and expense tool for all IBMers. > Rolled out to 300K employees across 100 countries- Designed all communications and training/support resources (ie; Quick Reference Guides, video tutorials, ChatBot)- Managed execution of communications and marketing assets.- Worked with stakeholders to understand the changes, including how to adapt their day-to-day responsibilities, what was expected of them, and prioritization planning.- Worked collaboratively with organizational change management leader to design Travel@IBM user community.- Wrote blogs on behalf of executive sponsors of program.

Armonk, Ny

- Maintained an integrated, end-to-end digital and social surround program that leveraged event content and assets.- Developed external messaging to drive awareness and attendance for IBM worldwide events.

Executive Communications: - Created executive communications on behalf of IBM vice presidents and global sales leader ==> Achieved average open rates of 112%(Message from Don Osorno, IBM Global Sales Leader for SMB): "A BIG KUDOS as you are the person behind the scenes that puts all the content together. Thank you! ...The journal is a a terrific way to drive awareness and usage in the SMB space. Thanks for your proactive approach, compelling creativity and teaming into driving this initiative."Digital Strategist: - Developed SMB go-to-market/social media strategy to help IBM sellers expand Tivoli's addressable sales opportunity by growing new customer and Growth Market leads ==> Grew validated marketing leads 11% YOY, digital asset registrations 14% YOY, and digital marketing pipeline win revenue 21% YOY. - Designed external web sites from concept to launch, including communications plan, web copy, format, social media, SEO, metrics. - Drove Tivoli's representation into the 'Smarter Products' global web marketing campaign ==> Site totaled 216K page views for the year, the 3rd highest total of the 14 IBM Smarter Planet themed web sites. - Created Tivoli Cloud web site in support of the SmartCloud launch ==> Site averaged 2,700 page views/month, a 480% YOY increase.

Developed strategies, channel enablement and demand generation tactics in support of marketing campaigns to uncover new leads:• > Created videos, campaign messaging, web copy and sales enablement resources• > Designed IGF’s first social media strategy, including IGF’s presence on Lotus Connections, a networking forum for customers and sellers. • > Created the marketing strategy in support of six vendor alliance programs (Lenovo, Juniper, InfoPrint, APC, Barco, Motorola) ==> Grew IGF vendor revenue by over 70%YOY to $80M

Managed worldwide internal communications for Lenovo's sponsorship of the 2006 Olympic Games: • > Leveraged the Games to rally employees around a common theme and establish Lenovo as a formidable worldwide brand• > Managed Olympic intranet portal ==> Averaged 6K+ page views/month and over 11K+ page views during the Games.

Managed internal sales portal to help sellers maximize customer face time:• > Provided feature stories, event coverage, executive messaging, and product launch talking points. Managed web-based initiatives such as customer references and feedback mechanisms ==> Portal averaged 31,000 views/month.• > Executed seller surveys and focus groups to better understand and enable the sales community; Conducted redesign of the sales portal based on user feedback ==> Significantly improved portal navigation and usability, boosting site traffic 25%.

- Developed communications plans to position IBM as the preferred partner to the Business Partner community.- Maintained content for PartnerWorld for Developers’ web pages.

Master Of Arts - Ma, Marketing / Marketing Research

Bachelor'S Degree, Political Science