As the Managing Director at Evolve Agency Group, I’m focused on guiding the agency into its next chapter of growth and success. My priority is to work closely with our leadership team to enhance collaboration, drive client satisfaction, and explore new opportunities for innovation and expansion. I’m excited to build on the agency’s strong foundation and lead the team as we continue to evolve and adapt in an ever-changing industry.

I serve as the Chief Media Officer at Evolve Agency Group, where I have the privilege of leading our forward-thinking teams in Digital and Social Media. My role is anchored in the belief that the future of media is not just about the message, but the connection it fosters and the community it builds.In the digital realm, my focus is on leveraging the latest technologies and insights to ensure our content resonates with its intended audience, driving engagement and fostering growth. Our digital strategies are crafted to break through the noise, creating meaningful interactions and lasting impressions.Social media, on the other hand, is where our brands come to life. Here, we emphasize authentic storytelling and active community engagement. It’s a space where every comment and share is an opportunity to deepen our relationship with our audience, transforming followers into advocates.Beyond my departmental responsibilities, I am part of the Agency Executive Team. This role allows me to contribute to the strategic direction of Evolve Agency Group, integrating our digital and social media prowess into our broader business objectives. Together, we aim to not just keep pace with the media industry's evolution but to lead it.Drawing inspiration from leadership philosophies akin to Ted Lasso’s, I approach my role with a blend of optimism, strategy, and the belief that the best work comes from a place of genuine connection and respect. At Evolve Agency Group, we’re committed to not just navigating the digital future but shaping it.In summary, my mission is to champion the transformative power of digital and social media, creating spaces where brands and communities thrive together. As we continue to evolve, I remain dedicated to the pursuit of excellence in the ever-changing media landscape, believing, always, that our collective journey is just beginning.Together onward.

As a board member at the Burlington Golf and Country Club in Burlington, Ontario, I had the privilege of serving as the head of the Communications Committee for four years, while also contributing significantly to the Golf Committee. My role in communications involved developing and implementing strategic plans to enhance member engagement and public relations. This included managing the creation of newsletters, social media content, and press releases, ensuring consistent and positive messaging about the club. I focused on fostering strong member relations through regular updates, feedback mechanisms, and effective crisis communication, maintaining the club's esteemed reputation in challenging times.In promoting club events, I played a key role in marketing tournaments, social gatherings, and charity events, leading to increased participation and community engagement. On the Golf Committee, my responsibilities extended to overseeing golf operations, contributing to the maintenance of the golf course, and organizing golf tournaments. I was deeply involved in developing inclusive and diverse golf programs, attracting a wider range of members.Beyond these specific committees, my board activities encompassed policy development, ensuring alignment with the club’s mission and regulatory requirements. I participated in financial discussions, aiding in budget preparation and advocating for fiscal responsibility. My contribution to the club's long-term strategic planning focused on membership expansion, facility upgrades, and sustainability initiatives. As a community liaison, I fostered positive relationships between the club and the local community, enhancing collaborative opportunities.My tenure at the club was dedicated to not only maintaining its status as a premier golf and country club but also to improving member satisfaction and operational excellence across all facets of the club's activities.

As Social Media Manager, I work closely with our account staff and our digital and media departments, to ensure that our social media programs are highly-measurable and fully-integrated with our clients’ overall marketing strategies.As an “early adopter” of communications technology and social media, grounded by a solid background in account management, I proactively apply new social media tools on behalf of our growing list of clients. In this highly dynamic environment, I build successful programs by balancing my passion for innovation with “real-time” monitoring of each campaign’s metrics, ensuring that they are all performing at optimum levels.

The OKD Marketing Group is a fully integrated marketing and advertising company based in Burlington, Ontario. We serve local, regional, national and international clients.

Organized, executed and evaluated various events for clients.