David Oteng-Pabi Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Managed the trafficking of digital advertising campaigns targeting both HCP and Consumer markets, overseeing troubleshooting and coordination with allinvolved stakeholders including AdOps, Programmatic, QA, and.
• Conducted weekly monitoring of campaigns, assessing vendors' pacing and performance at the tactic level using platforms such as DCM Campaign Manager and Veeva Crossix DIFA.
• Executed target audience profiling and competitive market research utilizing platforms like Kantar Dashboard, Nielsen, and Pathmatics.
• Handled invoicing, maintained updated blocking charts, and monitored campaign budget of over 43 million.
• Provided overall support to upper-media management, assisting in planning, implementing, and optimizing campaigns for both HCP and Consumer markets, including crafting media recommendations and aiding in media plan.

Kirkland, Quebec, Canada

• Key Achievements and Responsibilities:
• Conducted extensive market research with Pfizer and over 20 competitors, resulting in better understanding of consumer behaviour in the oncolytic support program market.
• Created Excel calculator for product facing generic entry and cost implications, utilized by over 20 associates on a regular basis. This streamlined tool helped manage cost implications across multiple products.
• Managed tool creation, co-payment logging, and documentation escalation for Patient Support Program (PSP) improving efficiency and accuracy.

• Key Achievements and Responsibilities:
• Completed over 600 transactions.
• Produced creative marketing material using multiple different social media platforms in order to draw customers across platforms.
• Gained a deeper understanding of consumer behavior and advertising by studying strategy independently.
• Built relationships with strategic partners in effort to grow the business.
• Created videos and graphics tasked with capturing the attention of potential customers.

Kingston, Ontario, Canada

• Key Achievements and Responsibilities:
• Established and enforced processes and guidelines for the first-year students living in residence.
• Helped to facilitate a sense of community among students by running residence wide events and maintaining relationships with students.
• Ensured students were reaching academic goals by providing them with a wide range of resources and moral support.
• Attended weekly Don meetings (approximately two hours in length) and other meetings as requested by the Director of Student Services.

Kingston, Ontario, Canada

• Key Achievements and Responsibilities:
• Worked in a team of six to create, promote, and improve QTBIPOC mental health resources for students at Queen’s.
• Led the planning and implementation of creative large-scale events, and programs both online and in person.
• Networked and maintained various relationships with key players in order to ensure success of the department.
• Worked independently throughout various ongoing projects to meet all deadlines on time.
• Brainstormed and prepared pitches to propose new initiatives during meetings.

Niagara Falls, Ontario, Canada

• Key Achievements and Responsibilities:
• Performed routine tasks such as unpacking, sorting, and restocking merchandise.
• Achieved team goals, and met sales targets by encouraging customers to sign up for payment cards and loyalty programs.
• Provided great customer service and maintained accuracy while working in a fast-paced environment.
• Kept designated work areas clean and maintained while assisting associates across the store as needed.

Bachelor Of Science - Bs, Life Sciences

Smith Certificate In Business

High School Diploma