As an expert in brand strategy, consumer insight and innovation for clients in the food, beverage, hospitality and luxury brands arena, I have created SABRE and PRSA award-winning programs and award shows that drive both media coverage and sales for clients including Johnnie Walker, Ketel One, Grolsch, Grey Goose, Bombay Sapphire, Lexus, American Express, Nestle, Tropicana, Peroni, Drambuie, New York Restaurant Week, Starwood Hotels, Orient-Express Hotels and the global launch of Zacapa Rum. I also created and managed the acclaimed San Pellegrino ‘Almost Famous Chef Contest’ in Las Vegas and the popular Perrier Cowboys experiential campaign. I have extensive experience in the publishing world, including in-house at Bon Appétit and Conde Nast Traveller magazines where I produced creative services programmes around the world, including the Bon Appétit Wine & Spirits Focus in New York, LA, Dallas, Chicago and Miami and the famed Conde Nast Traveller Readers Choice Awards in Strasbourg. I'm also a published travel writer, having written about the UK, Miami, Prague and Cunard's Queen Mary 2.Prior to founding boutique agency IdeaZeit in 2006 I served as SVP at Maloney & Fox in New York. There I led the agency’s food and beverage practice along with new business acquisitions (agency since acquired by Waggener-Edstrom). My work there on the Godiva Liqueur account won two awards for the agency including the prestigious PRSA Big Apple Award and my Drambuie Den campaign was nominated for a Sabre Award. I headed a highly successful PR campaign for the famed Italian design show “i Saloni” in its first foray to the U.S. market and convinced the Mayor of New York to proclaim the first-ever New York Design Week. I also worked on special projects for Microsoft and T-Mobile including the launch of the first smart phone format BlackBerry in 2004. I served for 3 years as PR Manager for the presigious James Beard Awards and in 1996 as Media Relations for the Daytime EMMY Awards.