Broadband Success Partners is a consultancy specialized in supporting Digital Infrastructure Investors and Service Providers with their M&A activities, including technical and operations due diligence as well as post transaction services.

Designed and executed the go-to-market plan for a new Cox Business service.

As a Lead Key Account Manager, I established and expanded client relationships across the Northeast and West Divisions of Comcast to generate incremental revenue. As the Cable Sector Business Development Leader, I drove strategic engagements across Comcast, Charter, TWC, Cox and Cablevision. This was accomplished, in part, by creating and hosting the Cable Business Services Working Group and Cable Security Working Group.

Client: Comcast - XFINITY Prepaid Service. Marketing leader on team responsible for successfully launching an industry first: prepaid home Internet and television services. Designed and executed the original go-to-market plan inclusive of branding, packaging, advertising (print, place-based, mobile), website and direct mail. July 2012 to February 2013.Client: Ciena. Created vertical go-to-market playbooks for Ciena to support their present and future service provider clients. Each playbook highlighted sector trends, market insights, revenue opportunities, unique messages, new content and in-market strategies/tactics. Verticals: Financial Services, Healthcare and Media & Entertainment. August 2012 to November 2012.

Designed and executed go-to-market plan for launch of Comcast Business Metro Ethernet data, Internet and voice services. Targeted organizations across the mid-market/enterprise, education, healthcare, government and hospitality sectors. • Delivered 1,074 leads with $46 million of revenue potential to Sales teams across all regions. • Enabled field to overcome property access issues and exploit the data center opportunity. • Partnered with Cisco, Juniper and Ciena to drive enterprise awareness, preference and demand. • Developed webinars entitled “How Ethernet & Cloud Services are Transforming IT,” “Bulletproofing Your Disaster Recovery Plan” and “Why Smart Companies Invest in Next-Generation Ethernet."

Leader of the team responsible for the development and implementation of the marketing and public/analyst relations strategies that helped fuel the growth of Cablevision's Lightpath - a leading provider of advanced data, internet, voice and video transport and managed services for mid-sized and large companies across the New York Metropolitan Area. Recruited from IBM.

During the first half of my six years at IBM, I managed a team that helped the company re-capture a significant share of the global storage hardware market. With the introduction of the TotalStorage brand and the launch of new SAN, disk and tape products, we generated awareness, preference and demand for IBM's offerings. During the balance of my IBM career, my focus was on deepening partner relationships and creating solutions consisting of ISV applications, SI services and IBM hardware. These solutions were built for the SMB market where the regional partner relationships were strongest and IBM's penetration weakest. To stimulate greater interest and demand across thousands of solutions, we enabled, branded and promoted them as ServerProven.

I was the second non-engineer hired in the New York metro area. Starting with nothing, I created the original go-to-market plan and hired the marketing talent needed to execute it. This was at a time when each wireless market was rapidly transforming from a duopoly into a hyper-competitive market. One of the primary challenges was to expand the meaning of the Sprint brand from a long distance wireline phone service into a superior wireless provider for New Yorkers. To accomplish this, my team and I associated Sprint PCS with NYC cabs (Cab Watch), NYC clubs (ClubFONE) and NYC sports including New Yankee Bernie Williams as a spokesperson to the Hispanic community - previously under-served by wireless providers. Another challenge was how to get hurried, skeptical New Yorkers to experience "the clear alternative." Strategically placed mobile phone booths around the city and at the finish line of the NYC marathon facilitated broad trial use and triggered purchase.

Recuited from American Express, I joined AT&T Wireless when it was still McCaw Cellular Communications. I was the first Marketing executive focused exclusively on improving customer retention and loyalty at a time when customer churn was a serious problem. Working with our market researchers, we stratified the customer base according to each account's potential lifetime value and their propensity to voluntarily churn. Then, we designed and deployed loyalty rewards and save incentives by tier. The travel, lifestyle, merchandise and wireless rewards were part of a larger points-based program. Also, we determined our best customers in Manhattan according to their specific cell site use and rewarded them with a free digital phone just as that new service started. During my final year at AT&T Wireless, I headed up the marketing partnership area and initiated strategic alliances with airline, hotel, real estate, home security and delivery companies..

Small Business Market: Led Corporate Card Take-One business; lifted response by 29% with streamlined application; improved channel profitability with targeted display strategy and new approval models.Middle Market: Introduced Corporate Card into Middle Market yielding 34,500 new Cardmembers in first year; built prospect database; generated leads via direct marketing, and trained sales force.Large Market: Accelerated sales cycle with innovative direct mail series and interactive software program; published industry sourcebook: “American Express Survey of Business Travel Management”

• Managed juice portfolio with annual sales of $41 million; increased lemon juice sales by 22%.• Launched Minute Maid Fresh Cut Fruit; managed all stages of new product development.

Devised and implemented advertising to introduce caffeine-free cola products from the Seven-Up Company.