David Ouston Email & Phone Number

Marlow, GB

Buckinghamshire, England, United Kingdom

London Area, United Kingdom

Develop and manage the global roadmap for blood glucose monitoring products including OneTouch blood glucose meters, test strips and diabetes management app.

London Area, United Kingdom

• Led collaboration with regional sales leadership and cross-functional teams in the development, execution and tracking of marketing plans to deliver YOY growth in revenue and market share.
• Responsible for sales cycle communication planning and execution to drive brand choice among doctors, nurses, pharmacists, professional and patient organisations.*Platinum Equity acquired LifeScan and the OneTouch.

High Wycombe, UK

• Led cross-functional teams to develop and execute global marketing strategies for the OneTouch brand of blood glucose monitoring systems across all customer touch-points.
• Collaborated with regional and in-country teams ensuring global strategy is balanced with local needs (e.g. country archetype, consumer insight, channels, price).
• Oversaw the execution of global product launch packs, including all consumer digital and print assets across (e.g. websites, PPC, social media, banner, email, collateral).
• Led development of digital tools for sales teams (e.g. iPad detail aids) and congresses to drive prescriptions and recommendations for the Johnson & Johnson Diabetes Care portfolio.

High Wycombe

• Developed the EMEA consumer launch strategy and product launch packs for the OneTouch Verio brand, including pre-launch teaser campaigns, PR, web, social media and internal training for Customer Care teams.
• Set strategic direction for OneTouch consumer engagement based on evaluation of best practice within J&J and external brands.
• Transferred best practice in digital marketing (e.g. SEO, SEM, social media) throughout EMEA region, increasing share of voice, product placement, registration and compliance.
• Expanded the existing healthcare professional and retail business model to include highly efficient digital and direct response consumer ad campaigns to generate incremental sales p.a.
• Partnered with retail key account managers (Tesco, Boots, Lloyds) to drive sales via in- store promotions, events and Direct to Consumer campaigns targeting retailer databases.
• Maintained HCP recommendation and market share for heritage products through impactful sales cycle brand plans and retention campaigns via Customer Services Teams.

London, United Kingdom

• Bupa is a leading international healthcare group, which run care homes, health centres, dental centres and hospitals, offer personal and company health insurance and provide home healthcare, workplace health services.
• Increased private and NHS referrals to Bupa hospitals through a Relationship Marketing Programme targeting GPs, which generated $3M incremental revenue and b/e in 9 months.
• Managed PR and global internal comms to support the launch of Bupa ATL brand ad campaigns (TV, outdoor, press and web advertising) ensuring early awareness and engagement amongst professional and consumer audiences. PR.
• Managed sponsored events e.g. Bupa’s gold medal winning garden at Chelsea Flower Show.

London, United Kingdom

Developed Hyundai’s CRM Programme targeting existing customers and new prospects. Regularly exceeded Hyundai’s targets for test drives, new and repeat car sales. Achieved a 3:1 ROI for the programme.

London, United Kingdom

Account Director, Unilever, 2003 - 2004Created a Relationship Marketing Programme to increase loyalty and sales of the Flora pro.activ range of cholesterol-lowering products (incl. spreads, yoghurts and milk drinks). The program educated consumers on healthy eating, cholesterol and compliance through digital, offline media, events and PR. High Brand.

London, United Kingdom

Account Manager, 1998 – 1999 Alliance & Leicester Savings & LoansAccount Executive, 1997 – 1998 Volkswagen Cars and UK Dealer Loyalty Programme