David Ovadia Email & Phone Number

San Francisco Bay Area

Comuna 1, Ciudad Autónoma De Buenos Aires, AR

Nilus is dedicated to combating food insecurity by leveraging technology to reduce food waste and improve food distribution to vulnerable communities; helping to drive social impact and innovation in the fight against food insecurity.

San Francisco, California, US

• Brought in to accelerate the path to profitability for a pioneering car sharing marketplace and leading gig carshare player globally. Led marketing for 2 of 3 company BUs.
• Drove US marketing vision and 3-year strategy for the business turnaround, aiming to disrupt traditional car rental while creating opportunities for car owners to monetize their idle vehicles.
• Responsible for integrated marketing for the US businesses (CRM, Performance, PR, Social) supported by a 20-person global marketing team. Led CRM and promotions audit, improving contribution margin by 4 pts.
• Migrated users from separate platforms to a common global stack, driving cost efficiencies and accelerating innovation.

San Francisco, California, US

• After the Cornershop acquisition ($1.4B), asked to lead growth for Uber’s grocery, convenience, and liquor delivery business. These businesses are the growth engine of the company and are expected to overtake meal.
• Drove 2X YoY sales growth by leveraging marquee merchant brands to build credibility in a new market space for Uber.
• Secured six-figure funding from a leading convenience merchant to drive a 10% lift in category sales on Uber Eats and a 20% lift in merchant sales. Based on results, gained the merchant’s commitment to fund ongoing.

San Francisco, California, US

• To expand it’s Uber Eats business into the competitive grocery space, Uber acquired Cornershop, the leading on-demand grocery delivery platform in Mexico and Chile.
• Led Product Marketing globally and full stack marketing for US & Canada - Brand, Creative, Communications, CRM, Performance, Social, and Integrated Marketing
• Led product team to radically overhaul the first-time-user-experience, eliminating over a dozen steps and driving a double-digit increase in app install to usage rates.

San Ramon, California, US

• Led a team of 11 and spearhead marketing for GE Digital's Manufacturing Business Unit during a downsizing and reorganization period. This business provided software and SaaS solutions to industrial customers including.
• Led team of 11, including Product Marketing, Demand-Generation, Channel Marketing, and Field Marketing to grow a business facing weak sales pipeline and COVID impact. Business achieved double-digit growth despite.
• Developed and executed a targeted strategy to penetrate a new industrial vertical for GE Digital, resulting in significant international interest and a major partnership with a $2.8B international packaging firm. This.
• Thought leader and champion for GE’s "digital twin" product segment, leading to industry analysts and customers reframing their perception of the technology and growing awareness for the company's product line.

• Clients range from consumer electronics (IoT) to B2B SaaS and include: SanDisk (USB drives), UberConference (conference calling), and UserTesting.com.SanDisk: Product management advisor for consumer retail and business.
• Positioning, market insights, launch planning, and advertising strategy & development for retail products including smartphone accessories.
• Sales for repositioned iPhone product far exceeded the business plan and even manufacturing capacity. It is still one of SanDisk's top sellers today.UberConference: Led 5-person marketing team for VC-funded startup.
• Increased signup rate +35% by repositioning and re-launching product around key differentiator, no PINs required. New ad strategy and creative lowered customer acquisition cost (CAC) by 50%.
• Grew user base +65% through integrated marketing: PR, events, advertising, and SEO/SEM.Redbooth (Asana competitor): Interim CMO for 25-person SaaS collaboration startup.
• Reduced paid customer churn by 10%. Benchmarked marketing funnel, identified opportunities to increase activation and retention and spearheaded cross-functional action plan.

Holmdel, New Jersey, US

• 35 person start-up empowering mobile and website developers to easily integrate live face-to-face video into own their applications. Business acquired by Telefónica, October 2012.
• Led product marketing, product management and design to develop and market our face-to-face video API and build solutions for strategic partners (e.g. Major League Baseball, Universal Music, American Idol, Bridgestone.

San Jose, CA, US

• Flip Video, creator of the shoot-and-share category, quickly became the US’s leading camcorder. Acquired by Cisco in 2009 ($590MM)
• Coached and mentored team of 8 product managers responsible for mobile apps, web client, desktop software, and partner integration with Facebook, Twitter, and YouTube.
• Increased key usage metrics +66% through comprehensive UX redesign of Flip Video software and private sharing service. Director of Marketing (Pure Digital/Flip Video; acquired by Cisco in 2009)
• Responsible for product strategy, roadmap, pricing and consumer insights for Pure Digital's one-time use digital camera and camcorder business.

Santa Cruz, CA, US

• P&L responsibility for the Entertainment business worldwide (PC, Console Gaming; approx $50MM per year)
• Re-positioned PC headset line to turn-around declining US business. Resulted in 25% growth for a business which had been experiencing double-digit declines.
• Developed relationships with Yahoo, Skype and other VoIP partners resulting in co-promotion and co-branding relationships promising to significantly increase headset sales.

Vevey, CH

Oakland, CA, US

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Electrical And Electronics Engineering