David Parham Email and Phone Number

- Supported ad sales with data-driven cases spanning category trends, consumer behavior, and ad efficacy- Empowered self-serve data use by creating custom dashboards and leading internal and external training sessions- Executed high-profile category reviews, including one of the first Instacart shared via public webinar

- Consulted for CPG brands’ marketing, sales, and category management teams using syndicated POS data- Developed the first joint project between the Trade ROl (retail promotions) and Client Insights Manager programs- Crafted sales stories which secured clients’ distribution expansions into new retailers and new categories

As the on-site account lead at Earth Fare, I...- Secured an exclusive, 5-year partnership renewal- Implemented a new category management process at Earth Fare, partnering with merchants across all departments- Developed a robust, portable dashboard which streamlined planogram maintenance and execution- Sold and led the first implementation of Vengo shopper marketing terminals into retail stores

- Grew sales across 5 categories at Walmart stores by selling promotions to store and market leadership- Won a 2017 sales competition among the southeast Walmart team- Led team in consistency of customer calls and Innovation speed-to-scan from launch