Continuously improving business performance by gaining a deeper understanding of customer behavior, implementing the marketing strategies, and utilizing data-driven insights to measure effectivenessPrefer an agile approach to marketing, adjusting campaigns and tactics in real-time to optimize resultsManage the marketing budget (P&L) for the digital content, social media, email campaigns, paid search and data platforms, as well as relationships with consultants and platform partnersManaging and growing a team of performance marketers, overseeing email, social, paid and content marketing. Enjoy partnering with team members, watching them excel and own their channelsProviding weekly, monthly, quarterly and yearly status updates on the marketing, tied to the P&L Consistently achieve significant sales growth, with a 300% increase since the 2018 via Amazon marketplace optimizationUtilizing advanced analytics tools to track campaign performance, leading to a 25% reduction in customer acquisition costs