David Patera Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

Austin, Texas Area

• Responsible for all aspects of the marketing and sponsorship verticals including personnel management, budget management, vendor management, client escalations and creation of KPI’s and sales targets
• Led a team of direct reports responsible for creating and maintaining a best in class suite of marketing services including email marketing, paid social advertising, programmatic advertising, SEM, abandoned cart email.
• Led a team of direct reports responsible for the ideation, development, go to market strategy and sales of FGT’s fan engagement suite (FEST), an experiential marketing platform that powers fan engagement and data.
• Served as primary liaison between FGT and parent company, Live Nation Entertainment & Ticketmaster, to integrate the business into larger corporate initiatives, marketing offerings and to guide internal development.
• Migrated FGT’s database to a fan focused data management platform providing the business and its clients with advanced segmentation tools, audience visualization and an analytics dashboard
• Increased sponsorship sales 100% YOY for two consecutive years

Santa Monica, CA

• Guided the overall media and advertising strategy across Universal Music Group and its labels by defining optimal CRM techniques to increase ROI and drive consumer engagement
• Educated internal teams how to best leverage first-party data segments within paid digital advertising
• Developed strategic relationships with key advertising and endemic music partners including Facebook, Google and Spotify to establish KPIs and beta test new advertising products
• Created resources such as tool kits, advertising playbooks and media mixes for regional label marketing teams
• Provided enterprise level analytics and quarterly reporting to label teams for deeper insight into media performance
• Served as primary liaison between media agencies and Universal Music Group to ensure consistent media strategy across all properties

Beverly Hills, CA

• Main responsibilities:
• Oversee the day to day operations of Live Nation's paid digital media department which is responsible for the planning and execution of display, video, mobile, SEM and social ad campaigns on behalf of the North.
• Educate key internal and external stakeholders as it pertains to adopting latest industry trends, testing emerging technology and implementing best practices for digital media
• Develop and manage key business relationships with a diverse portfolio of digital vendors to obtain low negotiated rates and earned media
• Support the Senior Vice President Digital Media in implementing a programmatic buying strategy, an internal ad server and data management platform
• Analyze campaign performance, execute AB tests and monitor industry trends to develop overall digital media strategy for the national tour marketing and the 27 regional offices located throughout North America

Beverly Hills, CA

• Main responsibilities:
• Worked as part of the digital, social, email and mobile marketing teams to create and execute innovative fully integrated marketing campaigns to drive tour awareness and ticket sales
• Developed, maximized and maintained relationships with key media and business partners to drive incremental ticket sales and obtain earned media
• Negotiated and established new strategic media and business partnerships based on immediate business needs
• Delivered $13.5M earned media and est. 600M media impressions to Live Nation national tours including Lady Gaga, Justin Timberlake and Imagine Dragons (2013)
• Created and developed the Live Nation Super Fan program providing regional offices a platform to reward and recognize the most dedicated live music fans in front of local news and media outlets

Hollywood, CA

• Main Responsibilities:
• Organized and executed the digital fulfillment of all North American marketing partner and sponsorship deals while implementing best practices and program directives across Live Nation's regional business units
• Oversaw the creation of co-branded online experiences from conception to program launch for major national brands including Citibank, Starwood Hotels, Hilton Hotels, Nokia
• Worked directly with Chief Technology Officer to develop and launch the Live Nation Ticketing platform
• Conceptualized and oversaw development of Live Nation Concert Cash® which now plays a key role in negotiation of high profile multimillion dollar sponsorship deals
• Directly managed a staff of four full time employees and 50+ indirect reports located in regional offices throughout the United States and Canada

Beverly Hills, CA

• Main responsibilities:
• Created and distributed financial tour documents to senior executive team and artist management
• Served as the national point of contact for day to day needs of the regional ticketing and marketing teams

Greater Chicago Area

Greater Chicago Area