David Carrillo Email and Phone Number
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A problem-solving storyteller at heart with a passion for Product and Marketing, I have developed a unique perspective of the tech and media industries having spent time working agency-, brand-, and platform-side. I am curious, empathetic, and tenacious, with an insatiable desire to always find a better way.I have spent the last 14+ years developing and applying my craft for a diverse set of B2C and B2B businesses, most recently as a Product Manager focused on developing data and marketing tools for the restaurant industry at Olo (NYSE: OLO). In my Product Management role I have focused specifically on the Olo Engage Guest Data Platform (GDP), a restaurant-specific customer data platform that empowers restaurant to collect, analyze, and act on their guest data in real-time. My responsibilities include product vision and strategy, market and customer research, and working in partnership with cross-business stakeholders on end-to-end sales, enablement, and retention programs. Before transitioning into this role I worked as a Product Marketing Manager for all of Olo Engage, inclusive of its marketing automation, reviews, surveys, reservations, waitlist, and table management offerings.Prior to Olo I worked as a Product Marketing leader for the largest cannabis marketplace and technology partner in the world (Weedmaps), and prior to that I had a similar role at a high-growth eCommerce Marketing Analytics company (MikMak). My primary responsibilities in both roles included Product Go-to-Market Strategy, Competitive and Marketplace Intelligence, Sales Enablement and Training, Production Adoption and Retention Campaigns, and Thought Leadership and Case Study Development. Before moving into Product and Tech, I spent a decade working across Owned, Earned and Paid Media functions. During that time I developed hands-on experience in a variety of Inbound and Outbound marketing specialties, including Holistic Media Planning, Analytics and Measurement, Performance Marketing, Brand Development, Agency and Influencer Management, Content Marketing, Landing Page Optimization, and Search Engine Optimization.
Olo
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Associate Product ManagerOlo Apr 2024 - PresentNew York, Ny, UsAs a product manager for Olo's GDP, a restaurant specific customer data platform, I focused primarily on helping brands collect, analyze, and act on their guest data via platform integrations. Working in partnership with colleagues across product, engineering, design, and the GTM org, I was able to expand the Ideal Customer Profile (ICP) and Serviceable Addressable Market (SAM) of the Engage business unit by implementing a strategic framework for prioritizing integration partners that would drive sales and net revenue retention. -
Product Marketing ManagerOlo Feb 2023 - Apr 2024New York, Ny, UsResponsible for five products within the Engage product suite, I developed a holistic go-to-market strategy and ongoing campaigns to generate market awareness, drive recurring revenue, and increase customer retention. This work included tactics across the purchase funnel, including consumer research, product positioning, competitive intelligence, sales enablement, product training, and demand generation. -
Product Marketing ManagerWeedmaps May 2022 - Jan 2023Orange County, Ca, UsLed all aspects of go-to-market strategy for multiple advertising product lines, including competitiveresearch, positioning, revenue enablement, client demand generation, and product adoption and retention. -
Senior Product Marketing ManagerMikmak Aug 2021 - Jan 2022New York, Ny, UsElevated and up-leveled our Product Marketing Strategy, focusing on how to standardize and scale processes to stay ahead of tremendous company growth. In addition to the five primary responsibilities below, we launched new internal and external training initiatives to increase product adoption and engagement, and implemented robust measurement to better track and analyze the results of all initiatives. -
Product Marketing ManagerMikmak May 2020 - Jul 2021New York, Ny, UsCreated the Product Marketing discipline from the ground up, focusing on five key areas: developing product positioning, creating and executing go to market plans, synthesizing competitive and market intelligence, enhancing sales enablement materials, and creating best-in-class case studies. -
Ecommerce Partnerships ManagerMikmak Nov 2019 - May 2020New York, Ny, UsThe company’s first Partnerships Manager, I was responsible for creating and supporting relationships with agencies, marketing technology providers, platforms (e.g. TikTok, The Trade Desk, etc.), and retailers to improve our product capabilities and generate new brand leads. -
Senior Manager, Digital Marketing & EcommerceMattel, Inc. Feb 2017 - Oct 2019El Segundo, California, UsPart of the North America Division, I worked on the Media Team that developed and executed holistic media plans for iconic brands such as Barbie, Hot Wheels, and Fisher-Price. Tasked with building brand awareness with kids and parents, as well as driving revenue at our retail partners, our omnichannel media plans included activations across TV, digital, social, search, programmatic, and retail media. -
Manager, Digital Marketing & EcommerceMattel, Inc. Jul 2015 - Feb 2017El Segundo, California, UsFocusing primarily on the Direct to Consumer (DTC) and eCommerce businesses, I led a variety of growth marketing initiatives. My primary responsibility was overseeing performance marketing, which included paid search, paid social, programmatic display, affiliate marketing, search engine optimization, feed management, and web analytics and attribution. -
Freelance WriterDemand Media Mar 2010 - Aug 2010Santa Monica, Ca, UsResearched and wrote search engine optimized content about a variety of subjects, which were published on many highly trafficked websites like eHow and Answerbag. -
Social Media InternLunchbox May 2010 - Jun 2010Contributed to social media marketing campaigns for Walmart and several major brands such as Dove, Orbit, Quaker and Kleenex. My primary areas of focus included consumer research, blogger outreach, social media community management, content syndication, and analytics reporting.
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Freelance WriterOrange County Register Sep 2008 - Apr 2010Santa Ana, California, UsCovered high school sports as a recurring "stringer" for the Sports Department, focusing primarily on football. I also worked as a production assistant in the office, gathering and uploading statistics used for publication in the primary newspaper and to OCVarsity.com. -
Freelance Editor/WriterValueclick Brands Jun 2008 - Dec 2009Monrovia, Ca, UsWrote and edited web content for a variety of ValueClick Brands' most highly trafficked web properties. -
Executive EditorDaily Titan May 2008 - Dec 2008Fullerton, California, Us-Oversaw all aspects of production, including planning, writing, editing and layout.-Developed and maintained public relations with students, faculty and administration.-Managed a staff of 14 editors, 45 writers, and numerous freelancers. -
Sports EditorDaily Titan Dec 2007 - May 2008Fullerton, California, Us-In charge of planning, organizing and creating the content of the sports page.-Responsible for section's lay out (using InDesign) and copy editing. -
Staff WriterDaily Titan Aug 2007 - Dec 2007Fullerton, California, Us-Wrote for the Daily Titan as a general reporter, primarily covering sports.-Won the Daily Titan 2007 Most Versatile Sports Writer award. -
Content DeveloperUmbrella Publishing Jun 2008 - Aug 2008A company that produces art and culture magazines primarily to cities in Orange County. I wrote and edited articles on popular locations like hotels, casinos and art exhibits.
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Project ManagerUnderdawg Management Sep 2006 - Jan 2007I managed a team of outsourced writers. I also wrote and edited content for projects and e-books, reporting directly to the head of the company.
David Carrillo Education Details
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California State University, FullertonCommunication; Journalism -
John A. Rowland High School
Frequently Asked Questions about David Carrillo
What company does David Carrillo work for?
David Carrillo works for Olo
What is David Carrillo's role at the current company?
David Carrillo's current role is Passionate Product, Marketing, and Omnichannel Commerce Leader with B2C & B2B SaaS Experience.
What is David Carrillo's email address?
David Carrillo's email address is d.****@****ail.com
What is David Carrillo's direct phone number?
David Carrillo's direct phone number is +131025*****
What schools did David Carrillo attend?
David Carrillo attended California State University, Fullerton, John A. Rowland High School.
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