David Carrillo

David Carrillo Email and Phone Number

Passionate Product, Marketing, and Omnichannel Commerce Leader with B2C & B2B SaaS Experience @ Olo
David Carrillo's Location
Torrance, California, United States, United States
David Carrillo's Contact Details
About David Carrillo

A problem-solving storyteller at heart with a passion for Product and Marketing, I have developed a unique perspective of the tech and media industries having spent time working agency-, brand-, and platform-side. I am curious, empathetic, and tenacious, with an insatiable desire to always find a better way.I have spent the last 14+ years developing and applying my craft for a diverse set of B2C and B2B businesses, most recently as a Product Manager focused on developing data and marketing tools for the restaurant industry at Olo (NYSE: OLO). In my Product Management role I have focused specifically on the Olo Engage Guest Data Platform (GDP), a restaurant-specific customer data platform that empowers restaurant to collect, analyze, and act on their guest data in real-time. My responsibilities include product vision and strategy, market and customer research, and working in partnership with cross-business stakeholders on end-to-end sales, enablement, and retention programs. Before transitioning into this role I worked as a Product Marketing Manager for all of Olo Engage, inclusive of its marketing automation, reviews, surveys, reservations, waitlist, and table management offerings.Prior to Olo I worked as a Product Marketing leader for the largest cannabis marketplace and technology partner in the world (Weedmaps), and prior to that I had a similar role at a high-growth eCommerce Marketing Analytics company (MikMak). My primary responsibilities in both roles included Product Go-to-Market Strategy, Competitive and Marketplace Intelligence, Sales Enablement and Training, Production Adoption and Retention Campaigns, and Thought Leadership and Case Study Development. Before moving into Product and Tech, I spent a decade working across Owned, Earned and Paid Media functions. During that time I developed hands-on experience in a variety of Inbound and Outbound marketing specialties, including Holistic Media Planning, Analytics and Measurement, Performance Marketing, Brand Development, Agency and Influencer Management, Content Marketing, Landing Page Optimization, and Search Engine Optimization.

David Carrillo's Current Company Details
Olo

Olo

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Passionate Product, Marketing, and Omnichannel Commerce Leader with B2C & B2B SaaS Experience
David Carrillo Work Experience Details
  • Olo
    Associate Product Manager
    Olo Apr 2024 - Present
    New York, Ny, Us
    As a product manager for Olo's GDP, a restaurant specific customer data platform, I focused primarily on helping brands collect, analyze, and act on their guest data via platform integrations. Working in partnership with colleagues across product, engineering, design, and the GTM org, I was able to expand the Ideal Customer Profile (ICP) and Serviceable Addressable Market (SAM) of the Engage business unit by implementing a strategic framework for prioritizing integration partners that would drive sales and net revenue retention.
  • Olo
    Product Marketing Manager
    Olo Feb 2023 - Apr 2024
    New York, Ny, Us
    Responsible for five products within the Engage product suite, I developed a holistic go-to-market strategy and ongoing campaigns to generate market awareness, drive recurring revenue, and increase customer retention. This work included tactics across the purchase funnel, including consumer research, product positioning, competitive intelligence, sales enablement, product training, and demand generation.
  • Weedmaps
    Product Marketing Manager
    Weedmaps May 2022 - Jan 2023
    Orange County, Ca, Us
    Led all aspects of go-to-market strategy for multiple advertising product lines, including competitiveresearch, positioning, revenue enablement, client demand generation, and product adoption and retention.
  • Mikmak
    Senior Product Marketing Manager
    Mikmak Aug 2021 - Jan 2022
    New York, Ny, Us
    Elevated and up-leveled our Product Marketing Strategy, focusing on how to standardize and scale processes to stay ahead of tremendous company growth. In addition to the five primary responsibilities below, we launched new internal and external training initiatives to increase product adoption and engagement, and implemented robust measurement to better track and analyze the results of all initiatives.
  • Mikmak
    Product Marketing Manager
    Mikmak May 2020 - Jul 2021
    New York, Ny, Us
    Created the Product Marketing discipline from the ground up, focusing on five key areas: developing product positioning, creating and executing go to market plans, synthesizing competitive and market intelligence, enhancing sales enablement materials, and creating best-in-class case studies.
  • Mikmak
    Ecommerce Partnerships Manager
    Mikmak Nov 2019 - May 2020
    New York, Ny, Us
    The company’s first Partnerships Manager, I was responsible for creating and supporting relationships with agencies, marketing technology providers, platforms (e.g. TikTok, The Trade Desk, etc.), and retailers to improve our product capabilities and generate new brand leads.
  • Mattel, Inc.
    Senior Manager, Digital Marketing & Ecommerce
    Mattel, Inc. Feb 2017 - Oct 2019
    El Segundo, California, Us
    Part of the North America Division, I worked on the Media Team that developed and executed holistic media plans for iconic brands such as Barbie, Hot Wheels, and Fisher-Price. Tasked with building brand awareness with kids and parents, as well as driving revenue at our retail partners, our omnichannel media plans included activations across TV, digital, social, search, programmatic, and retail media.
  • Mattel, Inc.
    Manager, Digital Marketing & Ecommerce
    Mattel, Inc. Jul 2015 - Feb 2017
    El Segundo, California, Us
    Focusing primarily on the Direct to Consumer (DTC) and eCommerce businesses, I led a variety of growth marketing initiatives. My primary responsibility was overseeing performance marketing, which included paid search, paid social, programmatic display, affiliate marketing, search engine optimization, feed management, and web analytics and attribution.
  • Demand Media
    Freelance Writer
    Demand Media Mar 2010 - Aug 2010
    Santa Monica, Ca, Us
    Researched and wrote search engine optimized content about a variety of subjects, which were published on many highly trafficked websites like eHow and Answerbag.
  • Lunchbox
    Social Media Intern
    Lunchbox May 2010 - Jun 2010
    Contributed to social media marketing campaigns for Walmart and several major brands such as Dove, Orbit, Quaker and Kleenex. My primary areas of focus included consumer research, blogger outreach, social media community management, content syndication, and analytics reporting.
  • Orange County Register
    Freelance Writer
    Orange County Register Sep 2008 - Apr 2010
    Santa Ana, California, Us
    Covered high school sports as a recurring "stringer" for the Sports Department, focusing primarily on football. I also worked as a production assistant in the office, gathering and uploading statistics used for publication in the primary newspaper and to OCVarsity.com.
  • Valueclick Brands
    Freelance Editor/Writer
    Valueclick Brands Jun 2008 - Dec 2009
    Monrovia, Ca, Us
    Wrote and edited web content for a variety of ValueClick Brands' most highly trafficked web properties.
  • Daily Titan
    Executive Editor
    Daily Titan May 2008 - Dec 2008
    Fullerton, California, Us
    -Oversaw all aspects of production, including planning, writing, editing and layout.-Developed and maintained public relations with students, faculty and administration.-Managed a staff of 14 editors, 45 writers, and numerous freelancers.
  • Daily Titan
    Sports Editor
    Daily Titan Dec 2007 - May 2008
    Fullerton, California, Us
    -In charge of planning, organizing and creating the content of the sports page.-Responsible for section's lay out (using InDesign) and copy editing.
  • Daily Titan
    Staff Writer
    Daily Titan Aug 2007 - Dec 2007
    Fullerton, California, Us
    -Wrote for the Daily Titan as a general reporter, primarily covering sports.-Won the Daily Titan 2007 Most Versatile Sports Writer award.
  • Umbrella Publishing
    Content Developer
    Umbrella Publishing Jun 2008 - Aug 2008
    A company that produces art and culture magazines primarily to cities in Orange County. I wrote and edited articles on popular locations like hotels, casinos and art exhibits.
  • Underdawg Management
    Project Manager
    Underdawg Management Sep 2006 - Jan 2007
    I managed a team of outsourced writers. I also wrote and edited content for projects and e-books, reporting directly to the head of the company.

David Carrillo Education Details

  • California State University, Fullerton
    California State University, Fullerton
    Communication; Journalism
  • John A. Rowland High School
    John A. Rowland High School

Frequently Asked Questions about David Carrillo

What company does David Carrillo work for?

David Carrillo works for Olo

What is David Carrillo's role at the current company?

David Carrillo's current role is Passionate Product, Marketing, and Omnichannel Commerce Leader with B2C & B2B SaaS Experience.

What is David Carrillo's email address?

David Carrillo's email address is d.****@****ail.com

What is David Carrillo's direct phone number?

David Carrillo's direct phone number is +131025*****

What schools did David Carrillo attend?

David Carrillo attended California State University, Fullerton, John A. Rowland High School.

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