David Pearlroth Email & Phone Number

Middleboro-Lakeville, Massachusetts, Us

Base Beverage Team - Portfolio-Wide Initiatives

Middleboro-Lakeville, Massachusetts, Us

• Led beverage reformulation initiative garnering $5MM+ in savings while maintaining consumer likeness scores.• Executed Holiday campaign which produced $1.50+ ROI’s and a 1.3pt increase in HH Pen %.• Provided insight on 30+ weekly reports, 10 monthly reports, and State of the Business analysis, informing senior leadership on the health of the business.• Managed the strategy and commercialization of a new pack type, which has been sold into key OS customers.​• Winner of the 2022 GRIT People's Choice Award, as voted by my colleagues as someone who embodies Ocean Spray's culture.

Boston, Massachusetts, Us

Led Simon's marketing club through a platform of experiential learning.

Basking Ridge, Nj, Us

• Provided process recommendations on Go-To-Market Process.• Facilitated feedback loop between HQ Marketing Team and Sales Reps.• Provided strategic recommendations for Verizon's Loyalty Rewards Program, one of which was implemented after completion of internship.

New York, Us

• Launched Hasbro’s new game “Monopoly Gamer” through an experiential Twitch video platform activation – became #1 selling new game for Hasbro in 2017. • Conceived proprietary analytics tool that found online trends, which Hasbro converted into in-store games.• Utilized preexisting Ken Burns content and rearranged it to launch a new immersive digital experience for PBS – leading to a 13% increase in awareness for Burns in the 18-49 age group and cost efficiencies for client. • Team leader on digital marketing campaign for acclaimed PBS series, The Vietnam War – leading to highest viewership for a PBS show since the season finale of Downton Abbey with 9.6M views (34M views for 9-part series). • Created Social Media strategy for Google Assistant and YouTube Music App, helping the latter become #1 app on iTunes. • Led analytical research and pitch development – helping Big Spaceship become Candy Crush’s top digital agency.

New York, Ny, Us

• Headed creative/media partnerships with The FADER, VICE, and Time Out Magazine to reach new target segment.• Supervised a team of three Account Executives as they led day-to-day Jägermeister Account responsibilities. • Managed integrated print, TV, and website creative for PwC’s B2B consulting services - targeting Fortune 500 clients.

New York, Ny, Us

• Led AARP’s regional print campaign, which included creating and producing over 500 advertisements per year.• Oversaw creation of 3 National and 10 Regional TV commercials – led to increase in memberships by 9%.• Won $5MM winning “branding” pitch for The St. Joe Company (Real Estate) account, increasing rental sales by 10%.

New York, Ny, Us

• Created and sustained proprietary retail tech to successfully keep PUMA’s 20-34 core demo in key stores 22% longer. • Produced PUMA Factory, a global, ecommerce, create-your-own shoe website.• Managed Digital AOR pitch for Prestige Brands (CPG client), leading to over $4MM in additional revenue. • Developed and executed plan for Prestige Brands (CPG client) to migrate 25 brand websites to a new Python Django CMS – resulting in $500k yearly cost savings for client.

Master Of Business Administration - Mba, Marketing, Data Analytics

Bachelor Of Arts (B.A.)