David Pederson

David Pederson Email and Phone Number

Vice President Of Marketing And Business Development at Sakuú @ Sakuu Corp.
David Pederson's Location
San Jose, California, United States, United States
David Pederson's Contact Details

David Pederson personal email

n/a
About David Pederson

My expertise lies in Senior Marketing Executive Leadership, with over 15 years of experience in corporate marketing leadership as a VP executive and strategist. I have a career-spanning record of developing and bringing new products and solutions to market, and a multi-industry background that covers networking, wireless, telecom, medical, industrial & consumer electronics segments. I am a frequent industry public speaker with multiple Board memberships.Selected Highlights:✧Played key role in highly complex transition within the U.S. to the HDTV technology, working with Senators and Congresspersons to pull in the transition date by 1 year.✧Spearheaded growth of a business from concept to $50M in 2.5 years.➢Diversity of experience includes driving start-up growth and leading marketing initiatives within large companies.➢Skilled in developing a multi-year corporate strategy and executing on the day-to-day activities for fulfillment.➢Envision emerging consumer needs/preferences and create the solutions to meet a potential market demand.➢Hands-on leader of cross-functional teams, trusted partner and advisor, and respected industry expert.SPECIALTIES:Product Marketing; Marketing Strategy Development & Execution; Product Development & Launch; Cross-Functional Collaborations; P&L Responsibility; Partner Relationship Building; Branding & Positioning; Marketing & Business Analysis; Staff Mentoring & Coaching; New & Emerging Technologies; Acquisition Integration

David Pederson's Current Company Details
Sakuu Corp.

Sakuu Corp.

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Vice President Of Marketing And Business Development at Sakuú
David Pederson Work Experience Details
  • Sakuu Corp.
    Vice President Of Marketing And Business Development
    Sakuu Corp. Apr 2020 - Present
    San Jose, California, Us
    Developer of the Sakuú Kavian advanced additive manufacturing platform that can build active devices such as solid-state batteries, micro reactors and more. Previously KeraCel Inc.
  • Aurora'S Lab
    Ceo/Architect
    Aurora'S Lab 2015 - Apr 2020
    I founded and oversee all aspects of the company, with a focus on rearchitecting and launching a 90s multiplayer video game for mobile iOS devices. Among my achievements:❖Targeted 2 sets of video games for rearchitecting and marketing.❖Reimagined the user interface for mobile devices and developed new 3d mobile game engine.
  • Silicon Image (Acquired By Lattice Semiconductor March 2015)
    Vp, Corporate And Strategic Marketing
    Silicon Image (Acquired By Lattice Semiconductor March 2015) 2010 - 2015
    I developed a 5-year corporate and product strategy, including corporate initiatives (Services, IoT) and a product planning system to support the overarching plan for a $450M company. I led a team of 9 direct reports, and reported to the CEO. I served as a Board Member of the AllSeen Alliance and the Board Strategic Planning Committee. I managed the licensing LLCs, including HDMI, MHL, WirelessHD, and WiSA, including all relationships with executives who owned interest in these standards. I oversaw all corporate marketing functions, including corporate trade events, investor conferences, and SI’s web presence, and planned and administered annual budgets between $12M and $15M. Past successes:❖Spearheaded revenue growth to $80M per year (20%-25% growth) for the international consortia HDMI Licensing and MHL Licensing subsidiaries.❖Paved the way for a high-margin (60+%) software services business (providing a new corporate growth vector) through developing an IoT services plan and acquiring UpdateLogic (renamed to QTerics, currently a subsidiary of Nielsen), instituting a software culture within a hardware-oriented company.❖Influenced the video portion of the IEEE 802.11 Wi-Fi standard and the creation of a new wireless audio standard WiSA by developing the strategy for wireless HDMI video connectivity and acquiring a 60GHz wireless company (SiBeam) that complemented the company’s vision and met the market need.❖Drove a 2x increase in product ROI through the implementation of corporate product planning and development processes.
  • Pixelworks
    Executive Strategy; Marketing Consultant
    Pixelworks 2009 - 2010
    San Jose, California, Us
    I provided consumer market strategy and business development strategies, developed a 3-year strategic plan, and identified system-level partners as well as adjacent markets.
  • Zoran Corporation
    Vp, Corporate Marketing
    Zoran Corporation 2003 - 2009
    Sunnyvale, California, Us
    I directed all aspects of digital marketing, corporate strategic planning, and corporate communications for a $400M company, leading 7 direct reports. I served as a primary company representative through public speaking engagements at technology forums (e.g. Digital Hollywood, HDTV Forum) and numerous investor conferences. I contributed to the development of the strategic plan, including required acquisitions and technologies, and oversaw the GM HDTV division for 1 year (post-acquisition of Oak Tech), including 8 direct reports and a $25M+ annual budget. I am proud to have:❖Generated 35% increase in sales and new market opportunities. Analyzed numerous technology companies and built a business plan for the acquisition of Oak Technologies that provided Zoran with HD and Optical capabilities.❖Contributed to finalizing the U.S. HDTV transition date, creating a $50M+ opportunity by opening the market for HDTV sales in the U.S. Developed strategy to market commercial viability of ATSC Digital Converter boxes, pulling in DTV transition hard cut-off date by 1 year. Created a strategy to work with the FCC and Congress on developing and executing a solution to mitigate the effects of the transition.
  • National Semiconductor
    Director, Set Top Box
    National Semiconductor 1998 - 2003
    I led the development of new markets and products to utilize new technologies brought in with the purchase of Cyrix (x86 processor). I defined 3-year business strategy and operating plans, oversaw the product development lifecycle, and managed a $15M annual budget. I supervised 8 direct reports. Notably, I:❖Grew revenues to $30M over a 3-year period through developing a software/hardware product portfolio for early IP-based streaming services. Captured major design wins in Europe, Japan, and Korea.❖Developed the first High-Definition, multi-tuner satellite set top box for Dish Network, as well as leading the development of AOL TV. ❖Created complete silicon solutions and reference designs for OEMs (Entertainment on Demand for IP Set Top deployments), including Fastweb in Europe, TV Cabo in Portugal, and YahooBB in Japan.

David Pederson Skills

Product Marketing Semiconductors Strategic Partnerships Business Development Product Management Cross Functional Team Leadership Go To Market Strategy Strategy Marketing Strategy Consumer Electronics Marketing Ic Competitive Analysis Start Ups Strategic Planning Product Development Program Management Mobile Devices Business Strategy Semiconductor Industry Product Launch Mergers And Acquisitions Asic Soc Mergers Market Analysis Swift

David Pederson Education Details

  • University Of Virginia
    University Of Virginia
    Chemical Engineering

Frequently Asked Questions about David Pederson

What company does David Pederson work for?

David Pederson works for Sakuu Corp.

What is David Pederson's role at the current company?

David Pederson's current role is Vice President Of Marketing And Business Development at Sakuú.

What is David Pederson's email address?

David Pederson's email address is da****@****mac.com

What schools did David Pederson attend?

David Pederson attended University Of Virginia.

What are some of David Pederson's interests?

David Pederson has interest in Downhill Skiing, Boot Camp Training, Advanced Open Water Scuba Diving, Amateur Astronomy.

What skills is David Pederson known for?

David Pederson has skills like Product Marketing, Semiconductors, Strategic Partnerships, Business Development, Product Management, Cross Functional Team Leadership, Go To Market Strategy, Strategy, Marketing Strategy, Consumer Electronics, Marketing, Ic.

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