David Perritano Email & Phone Number

Albany, New York Metropolitan Area

Responsible for the overall direction of the school’s marketing plan. Works with various departments and constituencies to select appropriate communication platforms to champion and disseminate the school’s internal marketing message. Serves the school’s student recruitment and re-recruitment efforts. Creates the case for support that drives the school’s fundraising efforts: analyzes the performance metrics of the school’s digital marketing, (website and social media) platforms and uses analysis to inform marketing and communications decision- making; and ensures that all school-to-parent; school-to-student, and administrator-to-faculty communication represent a uniform school voice, tone, and style and are segmented for each audience. 2023 Interactive Schools Social Media Awards winner.

"On the Rocks" by Maria C. Palmer and Ruthie Robbins (Book of the Year, New York Book Festival, 2024)"When Time Flies" by Jennifer Ciotta

Among the duties in this role I am charged, along with an assigned partner, to meet with individual families to determine a child's true heart-felt wish. Once that is determined, we coordinate with the local chapter to make the necessary arrangements, gather necessary documentation, organize "reveals" to let the child know his/her wish has been granted, and act as the liaison between the office and the family to coordinate plan specifics.

Albany, New York Area

• Charged with creating and enabling communication between DASNY and both news media and public, increasing DASNY’s press release output more than 500% averaging approximately 40 announcements per year starting in 2016.• Crafted internal/external messages as well as digital newsletters, speeches, Annual Report/website articles to develop public image of DASNY’s President & CEO. • Provided Governor’s communications staff with written content for mass distribution. • Managed content distribution along DASNY’s social media channels, increasing DASNY’s social media following more than 200% on average across all channels.• Instituted new program for daily news clips distribution and trained various personnel.• Streamlined various internal processes to improve internal communications, data-distribution, and records-keeping.• Assisted Grants Administration with contract diligence to ensure proper funding disbursement for statewide projects.

Albany, New York Area

Work in pediatric playroom, and spend time with children in rooms playing games.

Schenectady

• Gathered background information, stories, and video pieces from team members under tight deadlines.• Led crises communications and strategy during instances of technical difficulties during live broadcasts.• Collaborated with News Director and Asst. News Director to select and prioritize content. • Wrote/added stories in addition to video/audio elements to make broadcast more attractive. • Re-organized show structure and re-allocated responsibilities among staff to improve process efficiencies during broadcasts.• Coordinated with various personnel including videographers, editors, directors, and assignment managers to communicate needs and ensure viability of live broadcast.

• Worked/played with children from toddlers to 18-year-olds in pediatric playroom

• Contributed creative content to help morning program overtake long-time number-one station in market in ratings.• Gathered background information, stories, and video pieces from team members under tight deadlines.• Led crises communications and strategy during instances of technical difficulties during live broadcasts.• Collaborated with News Director and Asst. News Director to select and prioritize content. • Wrote/added stories in addition to video/audio elements to make broadcast more attractive. • Re-organized show structure and re-allocated responsibilities among staff to improve process efficiencies during broadcasts.• Coordinated with various personnel including videographers, editors, directors, and assignment managers to communicate needs and ensure viability of live broadcast.

• Launched new 7pm weeknight broadcast ● Line produced weekly football show ● Shot sports games Edited highlights ● Corresponded live on-air ● Supervised editors ● Organized shows ● Managed show timing ● Generated content ● Booked guests ● Collaborated with reporters ● Liaised between news/policy makers

• Completed 5p and 6p weekday newscasts ● Supervised reporters and editors ● Proofread content Wrote segments ● Selected articles for air ● Set-up story assignments ● Generated special pieces Booked live talent ● Covered high school, college and amateur sports ● Anchored live sports broadcasts ● Edited reels ● Contributed content ● Anchored daily web segment

Accommodated guests ● Maintained office ● Distributed ● Retrieved and supplied content for interviews

Read, analyzed and researched scripts (ex - Buffy the Vampire Slayer, Twilight Zone, Enterprise) as well as aided in clerical work, data entry and product storage/organization. Also functioned as temporary assistant to network executives in both programming and development.

Edited video footage for sports broadcasts. Also classified/organized broadcast tapes.

S.I. Newhouse School; Bachelor Of Science, Public Communications; Television/Radio/Film

Education record