ChronicWatch is a cloud-based Population Health management solution for the healthcare industry. Our solution is targeted for any entity with financial accountability for a population of patients. ChronicWatch is also a solution for the Medicare Chronic Care Management (CPT code 99490) program, enabling Physicians to get additional Medicare reimbursement for providing non face-to-face care during the course of a month.

The Petiford Consulting Group is currently providing professional services by deeply experienced IT executives on a contract basis to firms seeking to supplement their IT teams with experienced IT principals. David currently serves as President of Chronic Watch. Chronic Watch provides cloud based Care Management solutions to healthcare providers.

Director, National Accounts (New York, NY)Caradigm LLC is a joint venture created in 2012 by Microsoft and GE Healthcare providing Population Health and Healthcare Analytics software solutions for the healthcare industry. • Oversight of Caradigm’s most complex and strategic implementations. • Established client as a reseller of Caradigm solutions - generating over $1M in sell-thru revenue.• Oversight of first client implementation on the Caradigm Cloud.

General Manager, Services, (HSG) Health Solutions Group (New York, NY)Health Solutions Group was a start-up business within Microsoft to enter into the enterprise Healthcare marketplace.• Leadership of HSG's hosting, training, software support and account management teams.• Customer expansion from 8 to 54; revenue growth of 300% in 4-year period.• Executive sponsor for MedStar Health in DC and Bumrungrad in Bangkok, Thailand.• Led the integration of Sentillion (acquisition) into HSG.General Manager, Services, Commercial Sector (New York, NY)• P&L responsibility for services sales and delivering to the retail and healthcare segments.• Annual Services revenue growth from $45M to $95M.• Improved gross margin from 19% to 28%.• Increased average deal size from $50K to $125K.• Managed a team of 150 employees in services organization.• Deployed new implementation methodology reducing errors and rework by 33%.

Vice President, Global Retail Industry (White Plains, NY)P&L responsibility for the global retail industry segment• Secured $30M + of IBM corporate investment to greatly expand the IBM store solutions.• Signed $50M+ multi-year contract for IBM to build and host the Worldwide Retail Exchange.• Signed and managed multiple partnership agreements with application software providers.• Presented IBM’s first NRF (National Retail Federation) Super Session to audience of 2,000+.Vice-President, IBM Global Services, Retail Industry (Somers, NY)Responsibility for services sales and services delivery for the US retail industry customer segment.• 1998 US retail industry outsourcing contracts signed for $500 million.• 1999 US retail industry contracts signed for $975 million.• Target Corporation 5-year outsourcing contract signed 3/99 for $400 million.• Grew revenue and gross profit by 30%.Director, Retail Industry, IBM Europe/Middle East/Africa (Paris, France)• Leadership to EMEA field units responsible for sales of IBM’s retail Point-of-Sale solutions.• Gained commitment from Carrefour to switch from NCR to IBM POS devices.• P&L responsibility for EMEA Retail industry revenue - growth of 6%.• Transitioned a country-based operating model to an EMEA-based industry model.Director, Wal-Mart Account (Bentonville, AR)• Generated over $400 million of revenue of IBM products and services to Wal-Mart Stores.• Created an IBM first-of-a-kind 100+ person service team to provide store repair services.• Signed 3-year contract with Wal-Mart to develop and deploy new POS application.• Senior Location Manager for Northwest Arkansas, including liaison with government officials.