I lead Revver's (previously eFileCabinet) Product management, UX/product design, and Engineering/QA/CloudOps teams, driving our product strategy and execution as we evolve the product, grow the business, and expand our customer base.

Led the full family history product and user experience, including the subscription service, native mobile apps, and AncestryDNA, with a team of 70 product managers, UX designers, and writers. Drove strategic direction, creation and execution of product roadmap, and cross-functional partnerships with leaders across the business.General manager of other family history businesses (Newspapers.com, Fold3, Archives.com, Ancestry Library Edition), with P&L responsibility and a team of 100 across product, UX, engineering, marketing, and content. Member of the senior leadership team, driving strategy, alignment, and execution for the overall company.• Rallied company around a data-driven focus on broader customer segments and an ambitious, unified product vision and strategy.• Generated 50% increase in cross-sell rate through a more meaningful integrated experience across AncestryDNA and subscription service.• Increased conversion over 6% with new user onboarding flows.• Achieved 40% mobile conversion lift, improved app ratings, and engagement wins through major app updates and feature innovation.• Drove increased registration, discovery, and engagement metrics through guided search, streamlined hint experience, and new machine-learned content.• Contributed to business overview and strategy, leading to company acquisition and increased valuation

The Emerging Businesses organization managed products and businesses outside of the core Ancestry.com service. Also created and launched new experiences and products, functioning as an innovation hub and startup incubator within the company.• Revitalized Archives.com team, product, and business with updated strategy and customer focus, driving conversion, marketing efficiency, and engagement wins. General manager with P&L responsibility and the full cross-functional team reporting to me (product, UX, engineering, marketing). • Drove strategy and launch of We Remember, a new online memorial product and site. Built the business case and strategic approach, set the vision and built the team across product/UX/engineering, and successfully launched the product in a very customer-driven, lean-startup approach.• Led vision and innovation of new StoryScout feature, enabling new users to make meaningful family history discoveries by just providing the name of a grandparent. Many rounds of customer and data-driven testing led to successful customer launch and integration into both AncestryDNA and the subscriber acquisition experience.

Led the full subscriber site experience, with all supporting PMs reporting to me. Included customer acquisition, search and historical record content experience, family trees and user-generated content, and community collaboration features. Owned and drove the product vision and roadmap.• Doubled annual volume of hints accepted, increased user-generated content (UGC) contribution by over 30%, and created other engagement wins through meaningful product improvements.• Drove updated product vision and strategy, beginning the evolution of the user experience for a broader audience.

• Innovated the experience of the online family tree app, FTM desktop software, user-generated content (UGC) tools, and social features while leading the Organize and Community team.• Drove many split tests with conversion gains of as high as 20% and increased early-term subscriber engagement while leading the Activation and Conversion team.

• More than doubled natural search engine referrals in less than 9 months as SEO product manager.• Oversaw customer acquisition flows, with split tests driving as much as 33% increase in conversion.• Created increased social features and drove a 25% increase to member-to-member messages year over year.

Responsible for various product areas including customer acquisition flows, pricing & packaging, subscription processes, CRM, institutional sites and accounts

Led Technical Support, Saves, and Inbound Sales teams with as many as 280 employees