Senior Vice President / Vice President, Family History Product And Ux
Lehi, Ut, Us
Led the full family history product and user experience, including the subscription service, native mobile apps, and AncestryDNA, with a team of 70 product managers, UX designers, and writers. Drove strategic direction, creation and execution of product roadmap, and cross-functional partnerships with leaders across the business.General manager of other family history businesses (Newspapers.com, Fold3, Archives.com, Ancestry Library Edition), with P&L responsibility and a team of 100 across product, UX, engineering, marketing, and content. Member of the senior leadership team, driving strategy, alignment, and execution for the overall company.• Rallied company around a data-driven focus on broader customer segments and an ambitious, unified product vision and strategy.• Generated 50% increase in cross-sell rate through a more meaningful integrated experience across AncestryDNA and subscription service.• Increased conversion over 6% with new user onboarding flows.• Achieved 40% mobile conversion lift, improved app ratings, and engagement wins through major app updates and feature innovation.• Drove increased registration, discovery, and engagement metrics through guided search, streamlined hint experience, and new machine-learned content.• Contributed to business overview and strategy, leading to company acquisition and increased valuation