David Graham Email & Phone Number

Lehi, Utah, US

I lead Revver's (previously eFileCabinet) Product management, UX/product design, and Engineering/QA/CloudOps teams, driving our product strategy and execution as we evolve the product, grow the business, and expand our customer base.

Lehi, UT, US

• Led the full family history product and user experience, including the subscription service, native mobile apps, and AncestryDNA, with a team of 70 product managers, UX designers, and writers. Drove strategic.
• Rallied company around a data-driven focus on broader customer segments and an ambitious, unified product vision and strategy.
• Generated 50% increase in cross-sell rate through a more meaningful integrated experience across AncestryDNA and subscription service.
• Increased conversion over 6% with new user onboarding flows.
• Achieved 40% mobile conversion lift, improved app ratings, and engagement wins through major app updates and feature innovation.
• Drove increased registration, discovery, and engagement metrics through guided search, streamlined hint experience, and new machine-learned content.

Lehi, UT, US

• The Emerging Businesses organization managed products and businesses outside of the core Ancestry.com service. Also created and launched new experiences and products, functioning as an innovation hub and startup.
• Revitalized Archives.com team, product, and business with updated strategy and customer focus, driving conversion, marketing efficiency, and engagement wins. General manager with P&L responsibility and the full.
• Drove strategy and launch of We Remember, a new online memorial product and site. Built the business case and strategic approach, set the vision and built the team across product/UX/engineering, and successfully.
• Led vision and innovation of new StoryScout feature, enabling new users to make meaningful family history discoveries by just providing the name of a grandparent. Many rounds of customer and data-driven testing led to.

Lehi, UT, US

• Led the full subscriber site experience, with all supporting PMs reporting to me. Included customer acquisition, search and historical record content experience, family trees and user-generated content, and community.
• Doubled annual volume of hints accepted, increased user-generated content (UGC) contribution by over 30%, and created other engagement wins through meaningful product improvements.
• Drove updated product vision and strategy, beginning the evolution of the user experience for a broader audience.

Lehi, UT, US

• Innovated the experience of the online family tree app, FTM desktop software, user-generated content (UGC) tools, and social features while leading the Organize and Community team.
• Drove many split tests with conversion gains of as high as 20% and increased early-term subscriber engagement while leading the Activation and Conversion team.

Lehi, UT, US

• More than doubled natural search engine referrals in less than 9 months as SEO product manager.
• Oversaw customer acquisition flows, with split tests driving as much as 33% increase in conversion.
• Created increased social features and drove a 25% increase to member-to-member messages year over year.

Lehi, UT, US

Responsible for various product areas including customer acquisition flows, pricing & packaging, subscription processes, CRM, institutional sites and accounts

Led Technical Support, Saves, and Inbound Sales teams with as many as 280 employees

Master Of Business Administration (Mba)

Ba, Media Arts - Film Directing