Rhyme & Reason was established to help brands better align, articulate and connect their value to the most lucrative sections of the market. Working with a range of blue-chip clients, this involves proposition development, marketing and campaign strategy, market analysis, creative development, potent storytelling and campaign delivery to generate deeper engagement, greater loyalty and ultimately higher value customers.

Board position to evolve a demand generation business into a full-service, integrated, B2B marketing agency. Responsibilities included building a strategic creative function, market positioning, commercial management and direction, hiring, structure and proposition development. In addition, I drove the continual innovation of an intelligence-led marketing approach, outperforming traditional B2B agency models in terms of engagement, ROI, predictability, sustainability, and speed of revenue.

Head of an inspirational digital design and strategy agency who help global brands change the way they engage with their customers. Leading all key areas of the business, including business operations, service offering, strategy, culture, client/partner relationships and new business efforts to ensure we achieve our mission of being the very best in the market.

Led a fully integrated marketing consultancy delivering brand/product communications solutions to a wide range of FTSE 100 companies. During my time as Managing Director, the agency grew by 300%, became multi-award winning, and outstripped all benchmarks for client retention and employee satisfactionResponsibilities - client focussed• Devising and leading the agency's strategic and creative brand development of core clients including Financial Times, Vodafone, News UK and Jessops. Highlights include:- Re-imagining of the entire Jessops brand leading to their best-ever trading results- Brand amplification for Vodafone through Indirect retail channels resulting in performance hugely up against target- Creation of brand positioning, marketing strategy and creative approach for the FT’s global commercial division resulting in double-digit revenue upliftResponsibilities - agency focussed• Responsible for the overall strategic direction, culture, P&L and creative output of the agency. Highlights include...- growing overall revenues by 300% in a volatile and uncertain market- achieving client satisfaction scores 21% better than the industry average, leading to retention for 275% longer- developing a culture resulting in talent retention 3 times that of businesses in our field

Responsible for the growth and strategic direction of this fantastic mobile agency, doing amazing work for brands like Skoda, Calpol, Red Bull, Visa, BMW, IKEA as well as some of the smartest agencies across the globe.

Delivered international campaigns for the agency's main client Citibank IPB, as well as developing new business within and outside that account.

Graduate Trainee Manager providing a great first experience of retail, merchandising, sales, marketing and management.