Launched new product offerings and generated new revenue for international business.- Created and launched new website to increase brand awareness.- Pitched and won new business with NYSE traded company.- Launched new offerings to diversify product mix and open new markets.

Marketing leader for early stage SaaS software startup that worked closely with co-founders, sales and product management to drive new customer acquisition growth. Participated in sales cycle with alpha clients to establish market requirements and build brand awareness for company and solutions.- Established marketing infrastructure and implemented metrics based tracking to measure marketing and sales effectiveness.- Led development of and managed corporate website development from initial planning through successful launch.- Created content and managed demand generation using inbound and direct marketing programs.

Worked closely with customers, subject matter experts, sales and product management to drive sales and achieve thought leadership in the industry. Developed and led demand generation using content marketing strategies.- Defined and built a cutting-edge demand generation and management infrastructure, which helped grow revenues from less than $1 million to close to $10 million, a greater than 300% annual growth rate.- Initiated, produced and executed monthly webinar program that generated hundreds of leads.- Launched highly successful inbound marketing efforts and produced “must read” industry content and thought leadership articles.

Analyzed market opportunities, conceived new products and launched solutions to financial services market. Developed and managed highly successful Bank Fraud Forum, a blog with close to a thousand subscribers.- Produced strategy plan and market requirements for new product offerings. Developed pitch, collateral and initiated new product “roadshow” resulting in 20 opportunities in 2 months.- Created product and customer videos showcasing software and success stories.- Used industry news and regulation changes to stimulate market demand.

Authored business plan to aggressively expand into growing national healthcare market. Responsible for new client onboarding and customer success.

Venture backed software startup enabling adaptive enterprise applications using artificial intelligence.- Acted as primary technical team member that won the first multi-million dollar licensing deal and directly influenced a successful second round of venture capital financing.- Created in depth proof of concept product demonstrations using prospect business processes.- Standardized product demo across sales team.

- Led team that created a global billing system for DHL World Wide that replaced 13 regional billing systems and allowed consolidated customer invoices for the first time.- Evangelized product with focus on creating Agentis software champions inside client organizations to ensure project success and drive future sales efforts including developing and delivering week long training to U.S. and international clients.