National Manager, Business Development
Burlington, Ma, Us
Responsible for the Applied and Research Market business units in Mexico (70% of domestic sales). Led a team of key account managers for each business unit. Responsible for developing new markets, marketing strategies and corporate communication. Training design and deployment for internal and external customers. • New Product Introduction Leader : Mexico was the first country WW for the launch of a new chemical line (Vetec), targeting by this way Universities, Research Centers, Chemical Industry and Pharma companies. • Head of Research Market Division, achieved 107% Growth vs. BP (> 280,000,000 MXP) for 2013. • Developed Marketing strategy for 4 product lines. • Created the program "High Performance Fellows UNAM / Sigma" enabling 18% sales increase in the UNAM account nationwide. • 30% accumulated Increase in 3 years in sales for the Research Biotech business unit, unleashed by selecting highly specialized technological products, communicating at specialized and focused segments, organizing the "Symposium CINVESTAV-Sigma-Aldrich" and adapting prices to increase competitiveness.• Member of the Process Improvement committee, in charge of identification of internal processes with opportunities for improvement and implementation follow up. • Marketing and Sales budgets variation reduction by 30% per year, defined Marketing and Sales focus areas by market segment, enabling resources optimization.• New communication channels development by promoting social networks and eCampaigns, increased brand visibility. Community management of Facebook and Twitter social networks.• Internal and external customer training, through participation in specialized forums, conference presentations, focused sessions, and partnerships with institutions such as PEMEX, UNAM and CINVESTAV-IPN• Creation of the oligonucleotide/ DNA probe/RNA service department for the Mexican market, accelerating from zero growth to 20% increase in annual sales.
