David Pitschi Email & Phone Number

Hossegor

Lausanne Area, Switzerland

I gave a speech on how brand management works in sporting goods brands. I covered the basics from brand positioning to target consumers and the importance of having a clear vision of a brands DNA.

Lausanne Area, Switzerland

Le Comité Campus Sport permet échanges et réflexions au service de l’innovation pédagogique des formations liées au sport. Un enjeu d’autant plus crucial que les domaines du Marketing et de la Communication dans le sport sont en évolution et en mouvement permanent. Pour Yannick Chevailler, CEO de SAWI, « Nos métiers se transforment rapidement, il est de notre devoir de travailler avec ceux qui font évoluer quotidiennement le monde du sport. Nous vivons une accélération incroyable de tous les métiers du Marketing et de la Communication, ces échanges permettent de mieux accompagner nos étudiants à être de futurs acteurs de leur vie professionnelle.»

Annecy

Build and manage the Salomon Snowboards mid to long term strategy.Create a synergy between the product offer, the marketing strategy and the consumer needs. Align product specificities with the Company or Group goals and strategies

Create and execute the marketing strategy for all european countries that carry Billabong outerwear. Work with the product department to identify key product and implement them into the communications plan and PR calendar

Management Deploy tasks, delegate the right task to the right person, liaise with providers Recruit and train staff, allocate missions Coordinate tasks between marketing, design and retail departmentsMarketing strategy Create and implement the division strategy, coordinate with international USA/Australia/Japan Build the budget Segment the offer and determine the distribution Analyse the market, results and monitor the competitionMarketing activation Create and implement the marketing strategy and media plan Protect and control the brand’s position and vision Build catalogues, PR books & promotional publications ROI analysis, market and commercial studies and monitoringCommunication Build strong relationships with media partners Negotiate advertising and editorial contracts, build media plan Social media strategy E-reputation: build and consolidate a social media plan around the brand and division Unite a community around the brand with Bloggers, ambassadors and viral actionsEvent promotion Develop local and international events (World Junior Pro, snowboard, El Touro, Skateboard) Negotiate sponsorship contracts (Air & Style Innsbruck-WST/TTR) Set up and coordinate operations and logistics Ambassador promotion Recruit team, negotiate contracts, elaborate photo shoots, monitor coverage (video/print)

Manage a team of athletesPromote the brand through embassadors

Bachelor'S Degree, Economics

Activities and Societies: Snowboarding, Versoix Skate club, Nyon basketball team, Terresainte football teamLearned the basis of business.

Maturité Professionelle, Economics