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I was born in Switzerland, after successfully graduating I had a career as a professional athlete in the sport of snowboarding. I was a paid professional for 12 years from 1990 to 2002. In 2002 I integrated the marketing department of Billabong a famous surfwear brand. I then progressed from team manager to marketing coordinator to now being the European outerwear Marketing Manager for Billabong.I then moved to Salomon Snoowboardsas their brand manager building the brands acceptance in a competitive landscape. From there I took on the small Premium brand YES. snowboards as their Brand lead to grow their market share and tooptimise their margins. I am still in that position today.
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Brand ManagerYes. Snowboards Jun 2019 - PresentHossegor
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SpeakerSports Management School Mar 2017 - PresentLausanne Area, SwitzerlandI gave a speech on how brand management works in sporting goods brands. I covered the basics from brand positioning to target consumers and the importance of having a clear vision of a brands DNA. -
Part Of The Commité Campus Sport At SawiSawi - Centre Suisse D'Enseignement Du Marketing May 2017 - Sep 2019Lausanne Area, SwitzerlandLe Comité Campus Sport permet échanges et réflexions au service de l’innovation pédagogique des formations liées au sport. Un enjeu d’autant plus crucial que les domaines du Marketing et de la Communication dans le sport sont en évolution et en mouvement permanent. Pour Yannick Chevailler, CEO de SAWI, « Nos métiers se transforment rapidement, il est de notre devoir de travailler avec ceux qui font évoluer quotidiennement le monde du sport. Nous vivons une accélération incroyable de tous les métiers du Marketing et de la Communication, ces échanges permettent de mieux accompagner nos étudiants à être de futurs acteurs de leur vie professionnelle.» -
Global Brand Manager SnowboardSalomon Jan 2014 - Sep 2019AnnecyBuild and manage the Salomon Snowboards mid to long term strategy.Create a synergy between the product offer, the marketing strategy and the consumer needs. Align product specificities with the Company or Group goals and strategies -
Winter Marketing ManagerBillabong Jul 2010 - Jan 2014Create and execute the marketing strategy for all european countries that carry Billabong outerwear. Work with the product department to identify key product and implement them into the communications plan and PR calendar -
MarketingBillabong 2000 - 2009Management Deploy tasks, delegate the right task to the right person, liaise with providers Recruit and train staff, allocate missions Coordinate tasks between marketing, design and retail departmentsMarketing strategy Create and implement the division strategy, coordinate with international USA/Australia/Japan Build the budget Segment the offer and determine the distribution Analyse the market, results and monitor the competitionMarketing activation Create and implement the marketing strategy and media plan Protect and control the brand’s position and vision Build catalogues, PR books & promotional publications ROI analysis, market and commercial studies and monitoringCommunication Build strong relationships with media partners Negotiate advertising and editorial contracts, build media plan Social media strategy E-reputation: build and consolidate a social media plan around the brand and division Unite a community around the brand with Bloggers, ambassadors and viral actionsEvent promotion Develop local and international events (World Junior Pro, snowboard, El Touro, Skateboard) Negotiate sponsorship contracts (Air & Style Innsbruck-WST/TTR) Set up and coordinate operations and logistics Ambassador promotion Recruit team, negotiate contracts, elaborate photo shoots, monitor coverage (video/print)
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Team ManagerBillabong 2004 - 2006Manage a team of athletesPromote the brand through embassadors
David Pitschi Skills
David Pitschi Education Details
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Cessouest SwitzerlandEconomics -
CessouestEconomics
Frequently Asked Questions about David Pitschi
What company does David Pitschi work for?
David Pitschi works for Sports Management School
What is David Pitschi's role at the current company?
David Pitschi's current role is Brand Manager at #YES Snowboards.
What is David Pitschi's email address?
David Pitschi's email address is da****@****mon.com
What is David Pitschi's direct phone number?
David Pitschi's direct phone number is (888) 207*****
What schools did David Pitschi attend?
David Pitschi attended Cessouest Switzerland, Cessouest.
What are some of David Pitschi's interests?
David Pitschi has interest in Animal Welfare, Environment, Health.
What skills is David Pitschi known for?
David Pitschi has skills like Action Sports, Marketing, Marketing Strategy, Sponsorship, Social Media Marketing, Snowboarding, Apparel, Brand Development, Fashion, Advertising, Sports Marketing, Social Media.
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