David Mangan Email & Phone Number

Plano, Tx, Us

As the founding partner of Mangan Advisory Group LLC, I leverage my background in non-profit, corporate, academic, and healthcare organizations to provide consulting services to clients who want to grow their brands, improve their customer experience, and optimize their marketing and communications performance. Existing clients include ad agency, data analytics, for-profit retail healthcare, and not-for-profit healthcare organizations.

Lansing, Mi, Us

Recruited to take on senior executive, marketing and communications leader role to build a high-performing, digitally focused team, drive strategic growth and improve employee engagement for the system. Lead a team of 15 people responsible for Marketing, Corporate Communications, PR, Social Media, Sponsorships, and Physician Liaisons. Leader of brand integration strategy with University of Michigan Health.

Indianapolis, Indiana, Us

Lead development and implementation of marketing and communications strategy system-wide for $7B private, non-profit healthcare system with 16 hospital locations, including 3 academic institutions, and more than 2500 employed physicians. Lead 75+ person team that includes: marketing, corporate communications, PR, social media, creative services, and physician liaisons. Responsible for establishing and leading a formal cross-functional system-wide annual planning process based on customer insights, market intelligence, and clearly defined objectives. Maintaining focus on the customer and effectively leading operational change initiatives has resulted in improved customer loyalty and IU Health becoming the strongest healthcare brand in Indiana with the largest and fastest growing primary care patient base in the Midwest.

Indianapolis, Indiana, Us

Indianapolis, Indiana, Us

Indianapolis, Indiana, Us

Defined strategy for and developed comprehensive life cycle and product portfolio plan for Exenatide molecule across all major global markets for the Lilly and Amylin Pharmaceuticals partnership. Developed global positioning strategy, marketing launch plans, and framework for resource allocation for future product launches and alternate delivery platforms. Marketing lead for product device development process and human factors testing to better incorporate customer insights to increase the likelihood of technical and commercial success. Led competitive assessment for long-range financial planning and forecasting updates.

Indianapolis, Indiana, Us

Defined strategy for Strattera and developed comprehensive marketing plan encompassing integrated marketing initiatives across targeted specialty (psychiatry) markets in Germany (second largest ADHD market). Led overall marketing effort in accordance with affiliate goals while overseeing a $2.4 million marketing budget and a 4-member team. Secured a +30% increase in brand investment from the General Manager of Lilly Germany driven by the achievement of short-term business objectives and the development of a long-term strategic brand plan.

Indianapolis, Indiana, Us

Advanced through a series of promotions, culminating in ownership of Strattera (US) brand strategy and planning processes in addition to business-to-business marketing responsibilities while overseeing the brand’s $20-million marketing budget. Increased annual revenues by more than $50 million via development and implementation of new targeting strategy and significant changes in product packaging. Gained and/or increased reimbursement access in 4 major markets worth over $30 million. Winner of marketing award for development of payer marketing strategy that leveraged payer customer insights.

Indianapolis, Indiana, Us

Product portfolio: Zyprexa, Cymbalta, Strattera, and Symbyax.Exceeded sales quota for all products sold (109%); Ranked in top 10%.Highest Zyprexa market share increase of any territory in district from Q3/2006 to Q1/2007.

Dearborn, Michigan, Us

Managed $900 million self-insured pharmacy benefit program and a project team of 15 people. Accountable for delivering a custom health care claims data warehouse and developing in-depth financial analysis methodologies to help identify cost savings opportunities. Reduced operating expenses by more than $28 million each in 2003 and 2004 while at the same time increasing drug benefit levels for all employees.

Ann Arbor, Mi, Us

Designed and managed 10-year $1.5 billion strategic financial capital plan. Led complex financial analyses involving individual capital purchases and projects exceeding $75 million. Responsible for increasing operating revenues by more than $40 million each in 2002 and 2003.

London, Gb

Designed and executed $8-12 million Internet advertising campaigns for clients such as AmericanGreetings.com and Individual.com. Driving force behind the rise of AmericanGreetings.com to #1 share of market (from #5).

Mba, Health Sector Management, Marketing

Master Of Business Administration (Mba), Marketing

Bba, Finance, Computer Information Systems