Responsible for the strategic Sales and Marketing initiatives, for Larson Product and Service portfolio.

• Creating, communicating, and implementing the organization's vision, mission, and overall direction.• Leading and guiding the organizations employees aligned to the operational framework.• Formulating and implementing the strategic plan that guides the direction of the business.• Overseeing the complete operation of the organization in accordance with the direction established in the strategic plans.• Evaluating the success of the organization.• Maintaining awareness of both external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards.

Product Sales• Direct sales of Specialist Maintenance Management and Technical Publications software products to the North American defense and commercial markets.• Development of US business sales operations.• Identifying routes to market and partner recruitment.• Capture Management of bids and proposals, target market US defense and commercial customer base.• The provision of specialist integrated logistic support consultancy service to defense based OEM customers.Marketing• Management of the software product branding and associated marketing materials including website.• Identification of product advertising and event opportunities.• Development of business cases to enter new potential markets.• Strategic planning and positioning for defense related business operations, specifically the S1000D US standards market.• Product presentations at seminars, webinar’s, international conferences and exhibitions.• Development of strategic product marketing plans.

Performed all aspects of Sales role pertaining to niche software product primarily used in the technical publications industry.