David Robbins

David Robbins Email and Phone Number

Digital Marketing Consultant @ Freelance (Self employed)
Austin, TX, US
David Robbins's Location
New York City Metropolitan Area, United States, United States
David Robbins's Contact Details
About David Robbins

As a seasoned marketing executive, I specialize in driving growth through data-driven strategies, creative content development, and paid media optimization. With a proven track record across industries, I’ve led comprehensive digital transformations, scaled user acquisition, and optimized ROI through performance marketing. My experience spans global brands like WWE, Blue Man Group, and Al Jazeera, where I developed and executed innovative campaigns across social media, search, and display platforms. From building marketing teams from the ground up to collaborating with international partners, I bring a blend of creativity and strategic vision to every project. Whether crafting targeted customer personas, aligning marketing spend with high-revenue opportunities, or launching new initiatives, my focus is on delivering measurable results and lasting brand impact.My areas of interest include:Social Media Marketing | Multimillion-dollar Budget Management | Market, Data, & Competitive Analysis | Media Planning | Content Ideation & Production | Team Building & Leadership | Digital Strategy Development | Cross-Functional Collaboration | Influencer Engagement | Vendor Management | Subscriber Acquisition and Retention

David Robbins's Current Company Details
Freelance (Self employed)

Freelance (Self Employed)

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Digital Marketing Consultant
Austin, TX, US
Website:
freelanceinsider.net
Employees:
237191
David Robbins Work Experience Details
  • Freelance (Self Employed)
    Digital Marketing Consultant
    Freelance (Self Employed)
    Austin, Tx, Us
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  • Freelance (Self Employed)
    Digital Marketing Consultant
    Freelance (Self Employed) Feb 2014 - Present
    Ie
    I lead the development and execution of data-driven performance marketing strategies for a diverse portfolio of clients ranging from early-stage startups to established enterprises. My expertise spans across multiple industries, including entertainment, insurance, CPG, mobile apps, and law firms, where I create tailored solutions that drive user acquisition, retention, and maximize ROI.I specialize in integrating AI and automation tools to enhance marketing capabilities, streamline operations, and optimize campaign performance, reducing clients’ dependency on external agencies. By conducting comprehensive market research, competitive analysis, and deep dives into clients’ current digital positioning, I identify new opportunities for growth and improvement.Key achievements include leading digital product development, overseeing omni-channel marketing strategies (search, social, programmatic, traditional), and producing actionable insights through detailed analytics and reporting. My work has resulted in increased campaign efficiency, reduced cost-per-acquisition, and improved overall marketing performance for clients such as HomeServe, Rodo, and Shakira.In addition to my focus on paid and organic media, I advise clients on content production, social media strategy, influencer partnerships, and SEO/SEM strategies, ensuring their marketing initiatives are aligned with long-term business objectives.
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  • Cupixel Inc.
    Vice President Marketing
    Cupixel Inc. Jan 2022 - Jan 2024
    Newton Upper Falls, Massachusetts, Us
    I was responsible for building and scaling the company’s marketing function from the ground up, driving user acquisition and brand development for this innovative, subscription-based mobile app that combines AI and AR technology to democratize art creation. I led a team of digital marketing specialists, designers, and content creators, developing multi-channel strategies that spanned digital advertising, social media, influencer partnerships, and e-commerce.I spearheaded the launch of Cupixel’s app, driving 250,000 installs while reducing customer acquisition costs and achieving positive Return on Ad Spend (ROAS) across key marketing channels. I also established and optimized KPIs to measure ad performance, customer lifetime value, and subscription conversion rates, ensuring data-driven decision-making at every stage.A key element of my work involved creating and implementing a highly successful micro-influencer strategy, which generated 80 million social media views and cut cost-per-acquisition by 60%, while also growing the brand’s social media following by 60,000 in just three months. I oversaw all visual branding, PR efforts, and content development, securing major media coverage in outlets such as Inc., Forbes, and Cosmopolitan.My leadership extended to in-store marketing, e-commerce strategies, and developing partnerships with major brands like Joann Fabric, Michaels, and Crayola to co-create and promote Cupixel-branded art products. My efforts significantly contributed to Cupixel’s positioning in the market, and I worked closely with the CEO and board of directors on investor relations and fundraising strategies.
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  • Mass General Brigham
    Head Of Digital And Content
    Mass General Brigham Sep 2019 - Jan 2021
    Somerville, Massachusetts, Us
    I led digital transformation initiatives focused on enhancing patient acquisition, engagement, and content strategy across the largest hospital-based research enterprise in the U.S. I oversaw three interrelated teams—digital product, content creation, and CRM development—driving the creation and optimization of a comprehensive digital ecosystem that supported the hospital’s $18 billion healthcare system.I developed and executed data-driven content strategies that increased patient appointment conversion rates by 60%, and aligned digital marketing initiatives with patient journeys to improve the overall user experience. This included restructuring the legacy website for SEO optimization, building high-impact marketing landing pages, and producing compelling written, video, and social media content to educate patients on procedures and hospital expertise.My work also involved managing and developing cutting-edge CRM systems, which delivered personalized communications to patients at different stages of care. This resulted in a 120% increase in downstream revenue for key surgical specialties and a 26% reduction in cost-per-acquisition by streamlining digital and CRM activities.Collaborating with cross-functional teams and department heads, I produced thought leadership content aimed at both patients and physicians, enhancing the hospital’s reputation and rankings in U.S. News & World Report. My role also included leading video production efforts, podcast development, and overseeing the creation of patient and physician-facing digital content, all while ensuring compliance with strict healthcare privacy regulations.
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  • Wwe
    Vice President, Global Social Media
    Wwe Mar 2016 - Apr 2017
    Stamford, Ct, Us
    I was responsible for driving the company’s social media strategy, operations, and revenue generation. I led a global team of 21, managing content production, audience engagement, and sponsored partnerships across platforms like Facebook, Instagram, YouTube, and Snapchat. My work focused on growing WWE’s social media footprint while driving fan engagement, live event ticket sales, and streaming network subscriptions.During my tenure, I expanded WWE’s social media audience by 140 million followers and increased video views to 300 million per month through innovative content strategies and real-time engagement during live broadcasts and pay-per-view events. I also launched multi-million-dollar paid social media campaigns that contributed to a 600,000 increase in streaming network subscribers and boosted live event attendance to 2.5 million.In addition to audience growth, I was responsible for monetizing social media through platform partnerships, sponsored content, and talent management. I collaborated with high-profile WWE talent, including John Cena and Dwayne “The Rock” Johnson, to amplify the brand’s reach and engagement. I also spearheaded original content initiatives, such as the launch of non-wrestling YouTube channels like UpUpDownDown and The Bellas Channel, which further expanded WWE’s audience and drove new revenue streams.
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  • Al Jazeera Media Network
    Vice President Of Social Media
    Al Jazeera Media Network Jan 2014 - Mar 2016
    Doha, Qa
    I was responsible for developing and executing a comprehensive social media strategy that aligned with the network’s editorial goals and business objectives. I built and led a team of content creators, including writers, graphic designers, and video producers, to generate daily news content, show promotions, and social-first stories that drove engagement and viewership.Through data-driven decision-making and competitor analysis, I grew Al Jazeera America’s social media audience by 240% and increased engagement by 300%, successfully positioning the network as a key player in the digital news landscape. I also worked closely with influencers, celebrities, and activists to amplify the network’s coverage of underreported stories, resulting in notable social media support and enhanced brand visibility.Additionally, I managed paid social media campaigns that promoted major documentary features and programming launches. I collaborated across editorial teams to integrate social media trends into news coverage, ensuring that Al Jazeera America stayed relevant and responsive to real-time events. My efforts earned several social media awards, including a Shorty Award for Best News Twitter Account, further establishing the network’s presence in the digital space.
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  • Blue Man Group
    Vice President, Digital Marketing
    Blue Man Group Sep 2012 - Dec 2013
    New York, Ny, Us
    I led the company’s digital marketing efforts, driving audience growth and ticket sales across live performances worldwide. I managed multi-million-dollar digital marketing campaigns that included search engine marketing (SEM), display advertising, and social media strategy, all aimed at promoting live events and building the brand’s global digital presence.I was responsible for bringing Blue Man Group’s digital marketing operations in-house, restructuring the SEM and social media strategies to significantly improve return on ad spend (ROAS) by 700%. My efforts contributed to a 42% increase in ticket sales revenue by optimizing SEO, enhancing user experience on the website, and streamlining the digital ticket purchasing process.In addition to digital advertising, I spearheaded the relaunch of Blue Man Group’s Las Vegas show at Mandalay Bay Resort and Casino and led international marketing efforts for the launch of a new show in Brazil. I oversaw the creation of social media content and managed a team responsible for audience engagement before and after performances. My work helped establish Blue Man Group’s social media presence, growing their following by over a million within a few months and increasing audience interaction both online and in person.
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  • Associated Press
    Director Of Internet Products
    Associated Press Jun 2010 - Aug 2012
    New York, Ny, Us
    I was responsible for developing and executing the organization’s web strategy, driving the launch of new digital products that leveraged AP’s extensive news and sports content. I led cross-functional teams to define technology and design requirements, manage product development, and deliver high-traffic websites that integrated SEO best practices and cutting-edge content management systems.I oversaw the creation of white-label websites that allowed member organizations to rebrand AP content as their own, ensuring a scalable digital solution that drove significant revenue. My strategic oversight included managing the agile development process, collaborating with editorial, sales, and technology teams, and ensuring on-time and on-budget launches.By launching sports-specific websites, such as AP Top 25 and NASCAR, I helped grow AP’s digital audience and optimize search engine performance, resulting in millions of monthly page views. I also managed B2B marketing and sales efforts, licensing digital products to member organizations and building partnerships to increase overall reach and monetization. My work successfully positioned the AP for future digital expansion and growth.
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  • Sportsman Channel
    Director, Digital Content
    Sportsman Channel Aug 2007 - Jun 2010
    New Berlin, Wi, Us
    I spearheaded the digital transformation of 32 websites, modernizing the online presence of key outdoor enthusiast brands such as Guns & Ammo and Petersen’s Hunting. I led the redevelopment of the company’s content management system (CMS), which significantly improved user experience, editorial production efficiency, and advertising potential across all digital platforms.I managed the end-to-end redesign of these sites, enhancing their SEO performance and implementing web-exclusive content, including blogs and podcasts, that engaged niche audiences and attracted new advertisers. My efforts drove increased traffic and improved monetization for the company’s digital products.Additionally, I conceptualized and produced a 13-episode TV series focused on military weapons and tactics throughout modern history, expanding the brand’s reach beyond digital platforms. My work not only enhanced the digital landscape for Intermedia’s brands but also generated new revenue streams and positioned the company as a leader in outdoor media.
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  • Ehdd Architecture
    Art Director
    Ehdd Architecture Sep 2003 - Jun 2005
    San Francisco, California, Us
    Redeveloped website to allow for in-house updates, saving time, money, and developers fees while creating dynamic web presence. Managed cross-functional team of a writer, code developers, and photographers to launch site on time and under budget.
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  • Diller Scofidio + Renfro
    Designer
    Diller Scofidio + Renfro Jun 2000 - Feb 2003
    New York, Ny, Us
    Responsible for designing proposals to receive contracts for architectural work exceeding $1B. Projects include: The redevelopment of Lincoln Center, New York; the Institute for Contemporary Art in Boston; Eyebeam Contemporary Art Museum, New York; and Swiss Expo 2002, Yverdon-les-Bain Switzerland.
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David Robbins Skills

Digital Strategy Digital Marketing Marketing Social Media Marketing Digital Media Strategy Web Design Analytics Social Media Advertising Facebook User Experience Video Marketing Strategy Product Development Integrated Marketing Graphic Design Emerging Technologies Email Marketing Content Strategy Content Development Design Brand Development Television Online Marketing Search Engine Optimization Multimedia Leadership Online Advertising Management Customer Relationship Management Public Relations Strategic Planning Business Strategy Content Marketing E Commerce Art Direction Product Marketing Product Management Creative Strategy Display Advertising Video Production Editing Search Engine Marketing Project Management Business Development Start Ups Brand Management Photoshop Adobe Creative Suite Adobe Photoshop Communications

David Robbins Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    New Media
  • The University Of Texas At Austin
    The University Of Texas At Austin
    Architecture

Frequently Asked Questions about David Robbins

What company does David Robbins work for?

David Robbins works for Freelance (Self Employed)

What is David Robbins's role at the current company?

David Robbins's current role is Digital Marketing Consultant.

What is David Robbins's email address?

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What is David Robbins's direct phone number?

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What schools did David Robbins attend?

David Robbins attended Ucla Anderson School Of Management, The University Of Texas At Austin.

What are some of David Robbins's interests?

David Robbins has interest in Design, Digital Publishing, Web Development, Ux Professionals, Web Publishing, User Experience.

What skills is David Robbins known for?

David Robbins has skills like Digital Strategy, Digital Marketing, Marketing, Social Media Marketing, Digital Media, Strategy, Web Design, Analytics, Social Media, Advertising, Facebook, User Experience.

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