Built company from inception to a leading market position in the Canadian cannabis industry. Developed corporate values, purpose, and mission. Created company standard operating processes and reporting procedures.Corporate Strategy: Created and resourced the structure to maximize impact in the Canadian marketplace, growing business from a single licensed producer dedicated brokerage operation to an organization with multiple suppliers.P&L Management: Leveraged financial reporting to institute portfolio balancing and compensation structure, driving top line growth while maximizing OPEX to grow gross margin.Sales Leadership: Achieved aggressive annual targets by empowering regional leaders to drive sales, brand, and team priorities for all of Canada, while remaining focused on the critical markets of BC, AB, ONT, and QC.Business Development: Reviewed portfolio nationally, identified white space, and actively engaged in negotiations, securing additional suppliers and creating a more robust and commercially viable national portfolio.

Led, challenged, and motivated a regional salesforce to deliver against monthly and quarterly targets while achieving internal and supplier targets, KPIs, and executional standards. Developed and managed an annual plan delivering targeted results in consecutive years. Numerous supplier awards received for performance.Change Management: Drove cultural change initiatives to focus on growing leadership skillset of middle management; collaborated with HR to develop and prepare team for future senior leadership roles through introducing a robust training and education platform.Leadership: Delivered annual budget for 4 years while winning region of the year 3 times by improving people coaching and establishing a culture of success and recognition.

Facilitated alignment on national and regional market priorities and led 35+ member salesforce to deliver annual Volume, revenue and OPEX budgets. Partnership Management: Strengthened business relationship with BCLDB through developing a more comprehensive and frequent communication plan and seeking out more influential internal partners. New Product Launches: Utilized knowledge of BC sales channels to navigate product launches through stage gate model, leading to successful launch and sustained sales of numerous products, including Johnnie Walker Gold and Captain Morgan brand families.

Managing sales, marketing and customer relations in BC and the Yukon