David Purvis Email & Phone Number

Boston, Ma, Us

• Lead a team of UX professionals, fostering a culture of innovation and continuous improvement.• Collaborate with senior leadership to define the strategic direction for UX across the business unit.• Establish and maintain UX standards, ensuring consistency and quality across all products and services.• Drive the implementation of user-centered design methodologies, resulting in measurable improvements in customer satisfaction and engagement.

Armonk, New York, Ny, Us

• Directed a team of UX designers in defining the interaction and end-user experience of IBM Cloud products.• Leveraged machine learning and narrow AI to optimize user workflows and drive product adoption.• Collaborated with product designers and engineers to create intuitive and competitive user interfaces for web, rich client, and mobile applications.

Fort Lauderdale, Fl, Us

• Designed user flows, prototypes, and wireframes for a diverse range of Citrix products and audiences.• Conducted user research and rapid iterative testing (RITE) to validate design decisions and ensure user goals were met.• Worked in an agile environment, partnering with cross-functional teams to deliver high-quality user experiences on time and within budget.

Raleigh, North Carolina, Us

• Partnered with stakeholders to design and develop engaging web applications, mobile apps, and widgets.• Integrated usability testing into the development lifecycle, establishing an end-to-end UX process for the company.• Delivered innovative digital solutions that drove user engagement and business growth.

Raleigh, North Carolina, Us

• Applied interaction design best practices to create effective email campaigns, web applications, and other digital products.• Partnered with development and analytics teams to ensure seamless execution and measure the impact of design decisions.• Utilized qualitative and quantitative data to inform design decisions and optimize user experiences.

Durham, Nc, Us

• Designed and produced print ads, print collateral, direct mail, and commercials for various clients.• Collaborated with copywriters and creative directors to develop effective marketing campaigns.• Presented concepts to clients and managed relationships with outside vendors.

• Conceptualized and executed a wide range of design projects, including print campaigns, collateral, signage, websites, and microsites.• Developed a diverse skill set and established a strong network of industry contacts.