David Purvis Email & Phone Number

Boston, MA, US

• Lead a team of UX professionals, fostering a culture of innovation and continuous improvement.
• Collaborate with senior leadership to define the strategic direction for UX across the business unit.
• Establish and maintain UX standards, ensuring consistency and quality across all products and services.
• Drive the implementation of user-centered design methodologies, resulting in measurable improvements in customer satisfaction and engagement.

Armonk, New York, NY, US

• Directed a team of UX designers in defining the interaction and end-user experience of IBM Cloud products.
• Leveraged machine learning and narrow AI to optimize user workflows and drive product adoption.
• Collaborated with product designers and engineers to create intuitive and competitive user interfaces for web, rich client, and mobile applications.

Fort Lauderdale, FL, US

• Designed user flows, prototypes, and wireframes for a diverse range of Citrix products and audiences.
• Conducted user research and rapid iterative testing (RITE) to validate design decisions and ensure user goals were met.
• Worked in an agile environment, partnering with cross-functional teams to deliver high-quality user experiences on time and within budget.

Raleigh, North Carolina, US

• Partnered with stakeholders to design and develop engaging web applications, mobile apps, and widgets.
• Integrated usability testing into the development lifecycle, establishing an end-to-end UX process for the company.
• Delivered innovative digital solutions that drove user engagement and business growth.

Raleigh, North Carolina, US

• Applied interaction design best practices to create effective email campaigns, web applications, and other digital products.
• Partnered with development and analytics teams to ensure seamless execution and measure the impact of design decisions.
• Utilized qualitative and quantitative data to inform design decisions and optimize user experiences.

Durham, NC, US

• Designed and produced print ads, print collateral, direct mail, and commercials for various clients.
• Collaborated with copywriters and creative directors to develop effective marketing campaigns.
• Presented concepts to clients and managed relationships with outside vendors.

• Conceptualized and executed a wide range of design projects, including print campaigns, collateral, signage, websites, and microsites.
• Developed a diverse skill set and established a strong network of industry contacts.