David P. Warren, Mba Email & Phone Number

Texas, United States

Us

Heilind Electronics is one of the world's leading distributors of interconnect, electromechanical, and sensor products.Leads global marketing teams across the Americas, Europe (EMEA), Asia (APAC), and South America (Brazil). Marketing purview includes multiple companies/business units and customer bases including Heilind Electronics, Interstate Connecting Components (ICC), DB Roberts, Trek Connect, and Maverick Cables. Led the creation of a 2-year plan that innovates and modernizes marketing strategy and operations including the development of integrated global marketing strategy based upon industry verticals, customer buying journeys, segmentation and personas, customer engagement, demand and lead generation, brand evolution, content marketing, marketing automation, global digital asset sharing, and co-op marketing planning and execution.Plan execution has positioned business units as the top-performing companies in each of their distribution industries as recognized by supplier partners, customers, and sales teams.

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Wilmington, Massachusetts, Us

DB Roberts is a leading distributor of high-quality specialty fasteners and hardware. DB Roberts maintains significant inventory of the top fastener brands with locations strategically positioned throughout North America.

Lumberton, New Jersey, Us

Trek Connect manufactures cable assemblies, wire harnesses and specialized switching systems for defense contractors, concentrating on the shipbuilding and aerospace industries, commercial OEMs and research institutions.

Lumberton, New Jersey, Us

Interstate Connecting Components (ICC) is a world-class distributor of electronic connectors, fiber optic connectors, connector accessories, tools, cable marking systems, and interconnect contacts. ICC supplies leading defense contractors and commercial manufacturers worldwide, serving the aerospace, shipbuilding, avionics, telecommunications, and broadcast markets.

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Mckinney, Texas, Us

Led go-to-market strategies focusing on customer success, aiding market share growth from $3.5B to $6.5B in 18 months. Areas of responsibility include brand strategy, customer experience, trade shows, product marketing, and digital marketing — including websites, paid media, social media, customer engagement, customer buying journey nurturing, analytics, voice of customer research, sponsorships, marketing operations, and full marketing department budget oversight.Modernized marketing strategy, implementing marketing automation and customer performance analytics to become a data-driven marketing organization. Decreased time to first purchase by customers by 58%, while increasing purchase frequency by 19%.Key leader for customer acquisition and nurturing strategies and integrating a more aggressive customer engagement strategy into marketing and sales. Improved share of wallet by 13% in 2021.Architected key lead generation program delivering customer loyalty and share of wallet through developing a homeowners-to-contractor lead generation program that utilizes a custom lead funnel design, intelligent data integrations, and automated ordering. Creating loyalty and advantage with the customer base.Led cross-functional team to successfully execute highly visible brand launch around NCAA Bowl game including TV and radio media development, PR strategy, social media, paid media, and sales promotions qualifying 175 customers to attend in Las Vegas. Produced highest grossing sales quarter in the history of the company.Built marketing department to support three divisional business - recruiting and developing team while establishing key strategic partnerships with external marketing agencies, supporting paid search, video, and campaign buildout. Overseeing 21-person team.

Mckinney, Texas, Us

Developed creative strategy to rebrand company with contemporary image and brand position creating cross-generational appeal.Re-engineered trade show and events program to maximize customer engagement, drive brand positioning, and capitalize on industry partnerships for best-in-class customer experiences.Increased market share through effective high-exposure programs in media strategy, brand awareness, and redirection of SRS’ sponsorships and local marketing strategies toward a more aggressive posture.Drove requirements development and implementation of online material management platform, which accounts for 7% of total roofing revenue ($300M).

Ontario, Ca, Us

Led marketing modernization and digital transformation, focusing on the diversity and growth of online revenue generation, customer success, demand generation, performance marketing and analytics, while driving product information management. Responsible for the digital buying journey for online experiences, including merchandising, marketing, web & app development, and performance across owned e-commerce channels, as well as 3rd party e-retailers and marketplaces.Architected a transformative Digital revenue acceleration strategy growing e-Commerce business from 0% to 14% of total revenue in less than three years and introducing a omni-channel integrated marketing program driving market share growth.Transformed traditional contractor-focused catalog / call center business to drive 39% of trade revenue through e-Commerce channels in 2019. Improved gross margins by 150bps+ through price transparency and reduced labor of self-service, 24/7 ordering.Led customer-focused strategy that changed the organization’s approach to new customer acquisition through the refinement of customer segmentation and persona develop and targeting, increasing conversion rates by 27% in 2019.Developed annual “Voice of the Customer” program strategy using continuous research into operational satisfaction and behavioral drivers, and analyzed customer expectations and needs to drive innovation and customer experience. Increased NPS by 24% YOY through implementation of executive dashboards and cross-functional process improvement teams to address detractors. Built a digital organization from the ground up, recruiting and developing talent to support new functions for the organization such as digital merchandising, demand generation, digital marketing, and product management / enrichment. Lead team of 15 across marketing and e-commerce.

Mesquite, Texas, Us

Developed and led aggressive direct response marketing strategy to accelerate demand generation, brand awareness, and new customer acquisition in support of 3-year company growth goals. Responsible for all marketing activities, budgets and P&L ownership.Initiated program to overhaul of brand awareness customer touch points including corporate logo, vehicle wraps, website, print listings / ads, billboards and digital channels establishing brand management policies and brand strategy for future promotions.Developed a resource management platform — establishing strategic partnerships with external marketing agencies and partners in order to support accelerated growth strategy. Digital and Traditional agencies were engaged to support web development, social media SEO, SEM/PPC, content marketing and television and radio campaign buildout.Executed direct response campaign strategy using revitalized marketing foundation which generated over 4,000 services calls per month into the call center generating a 37% increase in revenue over the first 12 months.

Dallas, Texas, Us

Transformed the organization’s marketing around online and digital customer engagement through digital marketing & eCommerce innovation building the digital marketing department, as shared resources, in support of four distinct and competitive tile brands and ambitious customer engagement goals.Innovated and launched a global customer engagement program fulfilling the consumers need for inspiration and design ideas through web and mobile apps, as well as interactive touch screen kiosks in gallery showrooms and dealer stores nationwide.Launched four brand websites with over 150,000 SKUs and consumer design and visualization tools driving conversion in-store at tile, stone and gallery centers.Developed a commercial sample ordering portal for A&D customers, reducing operational loads on showrooms while increasing commercial job presentation of tile samples by 150% in first 6 months. Portal shipped 27k tile samples orders per month by month three. Architected online lead generation program, for channel marketing partners, driving consumer leads to dealers through digital marketing strategy implementation growing participating dealer business by 35% YOY.Designed and executed global digital product information distribution platform with the use of QR code platform for over thousands of tile sample boards. Allowed for the reduction in print materials and tracking of customer material engagements with lead generation capabilities.Recruited and developed a digital marketing team six, including of content writers, social media specialists, marketing manager, and product catalog specialists; employing external agency partners, as key resources for technical gaps in team structure.

Highlands Ranch, Colorado, Us

Created and led digital team in consulting and development of digital marketing strategies and programs for clients that drove brand standards, brand awareness and increased brand equity.Guided the digital strategy for over 150 client projects across North America, including the Healthcare, Financial, Distribution, and Technology sectors.Directed the design and development of over 100 websites, intranets, and online brand tools integrating brand and positioning strategy that drove distinctive competitive advantages of each organization.Developed digital brand launch strategies for clients including online advertising campaigns, social media penetration and email communication. Driving an average increase in brand awareness by 51% over previous tactics.Productized the development of an “Online Brand Resource Toolset” that was the foundation of internal client brand standards, education, communication, and template-based marketing materials that could be produced within a web-browser.

Bachelor Of Fine Arts (Bfa)

Master Of Business Administration (Mba), Management & Marketing Strategy