David Wilkins Email & Phone Number

Dun Laoghaire

Maynooth

Trócaire was set up in 1973 as a charity to express the concern of the Irish Catholic Church for the suffering of people living in the world’s poorest regions. Today Trócaire works in partnership with local and church organisations, supporting communities in over 20 developing countries across Africa, Asia, Latin America and the Middle East to bring about lasting change.

Dublin

I was responsible for leading a team of fundraisers, marketersand analysts in developing and delivering on the donor recruitment, engagement anddevelopment strategy.

North Campus Nui Maynooth

As Direct Marketing Manager my responsibilities include increased levels of new Donor acquisition in a number of key Donor Segments through existing and new demand generation programmes, as well as working with other segment managers to retain and grow Donor gifts, and increase awareness of Trócaire's values.

Dublin, Ireland.

Rep.of Ireland Enterprise / mid-markets April 2012 - July 2013. - Production execution of customer comms for this market: - DM EM Newsletters Events - ATL print broadcast and ambientCore propositions incl - Data centre services - Contact centre services - Network services and enhancements - BYODExcellent response rates with increased customer engagement, F2F meetings and pipeline opportunity.- Rebrand of all brochureware.- New brochureware for case studies and segment brochures.- Extensive agency management experience. Recent agencies include AVBrowne; Blue Cube; Fresh Eye Marketing, Javelin, Maxus and Mindshare.- Relaunch of btireland.com as focus in RoI shifted to high end business markets.- New content generation and rebranding of any extensive current content. Content extended to every aspect of the site including product, propositions, segmentation, case studies, datasheets and other brochureware, videos- Included extensive inclusion of appropriate SEO for every section of the site with keyword generation, page and title description as needed for every page.- News letter “BT Business Today” (recently renamed “Ingenious”) which featured key business and industry topics that were current and salient. - Results: - Dramatic increase in traffic to btireland.com >100% increase - Dramatic increase from 3rd, 4th and worse page placements to 1st page and 1st place placements for organic searches. - Significant shift in the appropriateness of traffic origination and site destinations, including a shift from virtually none to >50% of traffic originating from AdWords landing pages and Organic searches. - Increase in email and online queries from website estimated value >€1.5m in order value p.a.Campaigns included:- Marketing point for the launch of Class of Service (CoS) a major new innovative Network management product.- BT IP Connect - Network campaign- Data Centre Services campaigns

Dublin & Belfast

•Marketing Campaigns Manager Northern Ireland SME market - April 2011 to March 2012- Member of BT’s Campaign management team for the SME market in Northern Ireland. - Managed 7 to 10 campaigns per quarter depending on our segmentation model, for acquisition, retention and cross & upsell. - The campaigns team managed 15 - 18 campaigns per quarter to the NI SME market. - Excellent results working very closely with the BTNI Business inbound sales team. - Significant call volumes, hugely increased web traffic (>50%), and subsequent sales exceeded targets set.- Strong agency interaction with AV Browne and Blue Cube who exclusively manage the NI communications requirements for BT Ireland.- Responsible for the relaunched of the SME section of BT Ireland website for Northern Ireland btnorthernireland.com. Subsequent queries and online orders were linked through to the BT UK main customer site. Also responsible for the creation and launch of BT Biz, BT’s SME online Newsletter for the NI market.

Dublin, Ireland

Market analysis and understanding project.- Project team member to identify the core mid-market business acquisition targets from BTs addressability point of view. - My work specifically involved assessing, analysing and describing the number of mid-market customer targets there are in this non-customer group and what the estimated value of this opportunity was. - Worked with an analyst colleague and the two main commercial data vendors in Ireland to define the universal mid-market database which formed a core part of BT Ireland’s key strategic activity going forward. - Significantly increased focused on what the Enterprise / mid-market universe actually is for BT's strategic positioning to this market.

Dublin, Ireland

Project Manager - BT Business stand at the BT Young Scientist & Technology Exhibition in Dublin’s RDS. January 2010 and January 2011- The biggest event of its kind in the world responsible for working with key internal and external stakeholders for 4-5 months ahead of the event. Partners such as Cisco, Avaya, Microsoft and others.- Stands were a showcase of BT’s 21st century ICT solutions to our corporate and public sector customers. - Responsible for giving VIP tours of this exhibition space, including the Taoiseach, Tánaiste, Senior and Junior Ministers as well as dozens of TD’s, Senators and Northern Ireland MLA’s. Lauded by both my line manager and senior management including the CEO for executing excellent showcase platforms.- Aside from my BT Young Scientist events experience, I have extensive experience in events and hospitality organising, across the business markets and in both my BT and Eircom roles including The BT Small Business & Franchise Show at the RDS Dublin, and in Cork and Belfast in 2007 and 2008.

Dublin, Ireland

- Managed an ongoing series of positioning campaigns aimed at increasing market awareness of BT’s newly reformatted market propositions in the RoI market.- Developed a suite of new print advertising creative for the range of products and propositions. (Network services, IT services, Managed Services, Data Centre Services as well as additional Voice and Data, and general business propositions)- Developed a number of customer facing proposition collateral and animated presentations.- Working with our media buyers I ensured that we exploited the increasing value that was to be had in Ireland’s print media as the recession began in earnest. We developed a 12 month strategy where we negotiated equal space, sometimes more, than what we paid for in advertising. - Using this approach I generated a suite of thought leadership and industry leadership opinion pieces and articles establishing and enhancing BT Irelands market position at the higher end of the business market. - Significant value extracted from the media as we secured c. twice the number of column inches that we paid for.

Dublin, Ireland

- Responsible was for the planning, execution, management and evaluation of marketing activity on a quarterly and ad hoc basis, to the SME and mid-market markets in the Republic of Ireland. The activity delivered excellent return on investments with campaigns sales reaching up to 400 new customers per quarter with an ARPU of c. €3.5k.- Media mix typically included radio, press, outdoor, targeted DM, email, Ezine, and online SEO and Adwords.- Budget Management - 2004 - 2013 - For all of my BT roles I managed significant budget spend, ranging from over €1m euro when BT was active in the mass SME market to the campaign budget for the NI SME market of over £400k stg. The RoI Enterprise marketing at time of leaving was c.€300k. - I have always tried to insist that activity has a measurable return on investment, and that all activity is lined up with strategic positioning and branding for each particular market.

Eircom Business - Marketing Programme Manager SME & e-business. 1997-2004.Manage the marketing activity for business Internet and e-business solutions for eircom and eircom net business customers.

Dublin, Ireland

Sales Analysis, stock control, size trending, deployment of EPOS and EDI systems, budgeting.

Professional Certificate In Data Protection

Professional Certificate In Donor Care Management

Certificate In Digital Marketing

Accredited 'under the hood' intensive course for those already with a working knowledge of Digital Marketing and Social Media,

Mba - Marketing Management, Marketing, 3.7 Gpa

Activities and Societies: Full scholarship to complete a postgraduate degree - MBA Marketing. St Joseph's University, Philadelphia.

B.Sc., Business - Food Industry Speciality, 2.1

Activities and Societies: Owen Binchy Memorial Gold Medal in Economics 1989

Dip.Dy.Sc, Food Science And Technology