Dotdigital is one of the world’s leading multi-channel digital marketing automation platforms (CDXP). My role is to deliver technical, tactical, strategic consultancy and training to both clients and channel partners across the world. I work with businesses, marketing teams, web designers and ecommerce professionals through face to face, seminars and online sessions.My specialism is understanding the goals and needs of a businesses, helping them to devise an innovative yet robust strategy / plan and ensure they have the skills and resources to deliver these through the use of the Dotdigital platform.Key skill areas for this role include but are not limited to:• Client discovery• Strategic workshops• Planning and measurement• Analytics• Seminar / Webinar speaking • Client presentations (pre and post sale)• Course design / content maintenance• Course delivery• Training material design• Training video production• Learning Management System

Spinnaker7 is a specialist marketing agency for organisations operating in the Recruitment, Training and Human Resources sectors. My role at Spinnaker7 is to work with both start-up ventures and established businesses to develop and deliver measurable sales and marketing strategies.• Provided outsourced marketing services for 6 client businesses across 13 industries.• Researched, planned and launched 4 new recruitment businesses.• Planned, designed and built 6 new recruitment websites.• Devised and implemented integrated off and online marketing plans.• Prepared business plans / forecast and budgets for client businesses.• Provided client training on marketing skills and social media strategy.

Working with the internal recruitment marketing team I was brought in to help with the promotion of the universities business services and the recruitment of students for the 2014 /15 in-take. I was required to deliver a full mix marketing plan that added relevant digital channels to their existing traditional media mix. Managing multiple external agencies and suppliers I have delivered a number of projects:• Produced and delivered faculty marketing plan – print, digital (PPC, display, SEM), radio, outdoor, event• Created digital media plan (including content plans for all channels)• Produced five 90 second promotional films for viral and social marketing• Administered the UoG Linked In / Facebook / Twitter channels

Escalla is one of the UKs leading training companies. During this period in worked for them as a contract trainer on a multitude of training projects for clients such as - The Football League, Sapient Nitro, VOSA, NHS, Barclays, KPMG. My role covered the full training lifecycle: -Needs analysisPathway designCourse designCourseware / material creationTraining delivery (ILT)Online webinarsVideo productionLMS managementFeedback analysisTrainer / contributor managementProject managementTeam management

The Synergy Group was one of the UKs largest independent recruitment consultancies working across 11 business sectors. Responsible for the creation and delivery of the marketing strategy / plans for the group and vertical markets teams. • Managed marketing plan for 11 recruitment teams and a training business.• Consistently achieving strategic objectives within marketing budget of £350k.• Researched, planned and launched teams in to new markets / regions – generating £5million in sales. • Restructured, recruited and developed a new marketing team.• Undertook a brand redesign project. – Research, design, planning and launch.• Planned and delivered a new group website.• Implemented an online marketing and social media plan which: Increased website visitors by 310% through SEO, display, PPC and Email campaigns. Established the Synergy website as the leading source of candidates, providing 40% of all registrations. Synergy website being nominated in NORA awards. • Maintained a detailed media performance report to monitor ROI and better direct resources.• Reduced group advertising spend by 30% through analysis and the renegotiation of supplier contracts.

Lifemap is a Sales and Marketing consultancy working with both Public and Private sector organisations targeting the HR buying remit. My role within the business was to work with clients to deliver and implement marketing strategies targeted at both Business to Business and Consumer client groups. This included the design and production of marketing collateral and the sourcing and management of external experts and suppliers. The role gave me the opportunity to utilise my broad range of skills in candidate attraction revenue stream generation, online strategy and brand marketing. This included:•Research and production of marketing strategies and plans.•Creation of online and digital marketing plans.•Production of marketing materials.•Web site design and production.•Candidate and delegate generation both in the UK and abroad.•Organisation and management of numerous client events.•Client management.•Partnership generation.•Advertising campaign planning, concept and delivery.

Catalyst Group Services is a nation-wide organisation providing professional services in 3 areas, Training, Recruitment and HR Consultancy. With a broad client base the company has been providing a quality driven service to both the public and private sectors for over 15 years. I was head-hunted for this role to replicate the success I had enjoyed at Synergy. Catalyst required a complete review and then overhaul of their marketing strategy. Major issues were: candidate attraction, client retention, brand design, market positioning, Advertising and PR Planning, web strategy and internal marketing. During this role I delivered multiple projects including:•Undertook full review of business from a sales and marketing perspective.•Designed a delivered 3 year marketing plan.•Implemented Candidate retention programme•Re-designed web site.•Implemented digital marketing strategy.•Planned and managed over 15 events per year.•Implemented new bespoke CRM system.•Created relationships with many industry bodies and professional organisations.•Developed and launched 3 new services generating £100k+ in new revenue streams.

The Synergy Group is an established nation-wide organisation with a reputation for providing high quality recruitment and training solutions to specialist sectors across the U.K. and mainland Europe. I joined Synergy as Group sales and Marketing Manager, taking a key role in the development of Synergy from start-up to a £38 million turnover business in 4 years. My role was initially to develop a comprehensive marketing strategy, encompassing core areas such as product and service development, brand development and management, client relations, industry partnerships, advertising / PR, event management and web strategy. Secondly the role also encompassed key sales management functions such as senior account management, tender / proposal creation, management of 8 sales teams and managers. My role was very much hands-on as in the early days budget was a key issue. I therefore had to deliver exceptional value and return on investment, to achieve this I designed and delivered all of the marketing collateral myself. As the business grew I developed and managed a marketing team to service the various markets in which we operated. As pat of this role I:•Worked closely with the board of directors I designed and delivered a short, medium and long-term marketing strategy.•Delivered candidate attraction strategy for 8 industry sectors.•Undertook a total rebranding project delivering a well positioned and defined brand message.•Planned and delivered entry strategies to 3 new markets.•Managed the full marketing mix for 8 divisions and the corporate brand, becoming market leaders in a number of areas.•Launched new website.•Organised an average of 20 exhibitions, seminars and client events per year.•Provided coaching to Directors, Sales managers and recruitment consultants.•Liaised closely with board of directors and sales teams to ensure buy-in from all parties on all new initiatives.•Recruited and managed new Marketing team.