Conversion focused UX design. GROWTH HACKING: Specialist division using UX in collaboration with Data scientists and SEO analysts to increase conversion in specific User Journeys. Using dedicated Engineers to constantly measure, test and iterate for optimal results and GROWTH.

Easy digital reporting SaaS product for financial services. Leading UX team, Qualitative Research (interviewing existing Primary Users), Quantitative Research (Surveying 300 End-Users), facilitated frequent strategy workshops with product team. Atomic Research models Creation of UX artefacts (User needs statements, context scenarios, user journey mapping + Personas). Usability testing existing product + planning product roadmap including features. Wireframing and prototyping. Quality Assurance… Show more Easy digital reporting SaaS product for financial services. Leading UX team, Qualitative Research (interviewing existing Primary Users), Quantitative Research (Surveying 300 End-Users), facilitated frequent strategy workshops with product team. Atomic Research models Creation of UX artefacts (User needs statements, context scenarios, user journey mapping + Personas). Usability testing existing product + planning product roadmap including features. Wireframing and prototyping. Quality Assurance on features. Customer success. Product positioning, Product values, Rebranding the product and creation of new design system to support UI. Relooking marketing comms and payoff line.*Lean design thinking and truly agile processes. Show less

Over the 2 years i successfully personally trained and released 36 highly skilled UX Designers into the Norwegian Tech Industry. Roles included Lecturing, coaching, trends, best practice, guiding and mentoring students in the full (Nielsen Normans) Design Thinking Process: Research (Atomic Research + Empathise), Define (User needs + UX Artefacts / Strategy), Ideation (Solutions + workshops), Prototyping (User Interface, Interaction Design, Atomic Design, Design Systems + Figma), Test (Usability… Show more Over the 2 years i successfully personally trained and released 36 highly skilled UX Designers into the Norwegian Tech Industry. Roles included Lecturing, coaching, trends, best practice, guiding and mentoring students in the full (Nielsen Normans) Design Thinking Process: Research (Atomic Research + Empathise), Define (User needs + UX Artefacts / Strategy), Ideation (Solutions + workshops), Prototyping (User Interface, Interaction Design, Atomic Design, Design Systems + Figma), Test (Usability Testing + Accessibility) and Implement (Developer Protocols) Show less

Brand and Product development consultancy.Clients: Esurity, South Africa Media Innovation Program, Switchtel, Maluti Green Med, Virgin Active, Village Power, Medwaste, Mauritius Fintech Hub, Think Ergo, Henry Van Niekerk Surgery, Nexves, Zincodic, Credologos, MySpeks, Lalela Education, CVZ Attorneys, Switchtel, Silvanus Flooring, HZJ Tech, Natural Selection, 10x, Caminetto's, Purple Burger, Whizzy and The OrbitBrand consultancies and agencies (Permalance): World Wide… Show more Brand and Product development consultancy.Clients: Esurity, South Africa Media Innovation Program, Switchtel, Maluti Green Med, Virgin Active, Village Power, Medwaste, Mauritius Fintech Hub, Think Ergo, Henry Van Niekerk Surgery, Nexves, Zincodic, Credologos, MySpeks, Lalela Education, CVZ Attorneys, Switchtel, Silvanus Flooring, HZJ Tech, Natural Selection, 10x, Caminetto's, Purple Burger, Whizzy and The OrbitBrand consultancies and agencies (Permalance): World Wide Creative (Digital), TBWA (Openco), HKLM, Wunderbrand, JansenHarris, Rogue and VMLY&R. SA Clients: SABC, Eskom, WLH, Gibela, JD group, Hollard, PNP, SA Express, SASOL, Hyundai, Gold Coin Exchange, IOL, Nandos and American Swiss Jewellers. African Clients: Wema Bank, Wapic and Coronation Capital. Show less

[Accenture Song acquired King James Group in 2021. Marklives.com South Africa's most admired agency 2016/2017/2018. Loeries.com number 1 digital agency 2018. thebookmarks.co.za number 1 agency 2018/2019]Creative Director on the Pick n Pay account. Overseeing 8 Designer / Art Directors and 4 Copywriters on South Africa's second biggest supermarket account.

Regional Creative Director (Western Cape, Eastern Cape and Namibia) on the SPAR account. Directing / Overseeing 3 x Designer / Art Directors, 1 x Copywriter and 1 x FA. Personally outputting / working on national SPAR briefs on a brand level.

Design Director : sharing a team of 5 designers and FA with another Design Director reporting directly to an Executive Creative Director. Design Direction, Creative Management, Brand Design, Identity Design, User Experience, Experiential Design,Dynamic Brand Languages. Responsible for South African brands such as The University of Pretoria, The South African Post Office, DStv and Hospice. West African Brands : First Bank, Mansard Insurance, ARM Wealth, Oando, Forte Oil and Oil Libya.

Industry Lecturer in brand design module for final year comm. designLecturing, directing and facilitating a hypothetical brand design project to 30 final yearcommunication design students. Special awards prep workshops to the top 10.

TBWA (An Omnicom Company) acquired Openco. (Specialist Design, Digital and Advertising agency) in 2019 Design Lead promoted to Creative Director 2012 overseeing 2 Creative Teams and 2 FA. Creative Management, Brand Design, Identity Design, Art Direction, UX, UI, Packaging Design, Promotional & Direct Design, Integrated Campaigns, working on brands : Google, Hollard, Vodacom, Gold Coin Exchange, Kaizer Chiefs Products, NEF. African brands such as Africom, One Telecoms, Swazi Post &… Show more TBWA (An Omnicom Company) acquired Openco. (Specialist Design, Digital and Advertising agency) in 2019 Design Lead promoted to Creative Director 2012 overseeing 2 Creative Teams and 2 FA. Creative Management, Brand Design, Identity Design, Art Direction, UX, UI, Packaging Design, Promotional & Direct Design, Integrated Campaigns, working on brands : Google, Hollard, Vodacom, Gold Coin Exchange, Kaizer Chiefs Products, NEF. African brands such as Africom, One Telecoms, Swazi Post & Telecoms. UAE brand Channel 4 radio stations. Show less

Fundraising initiative for charities encouraging public involvement, artistic development and inner city rejuvenation. www.1000drawings.co.za• The organization has grown from a single event in Johannesburg (South Africa) in 2006 to 4 additional events in Cape Town (South Africa), Bloemfontein (South Africa), Dubai (United Arab Emirates), Amsterdam (The Netherlands) and London (England). • Supports 2 charities in South Africa that are dependent on the funds.• Over 4000 people… Show more Fundraising initiative for charities encouraging public involvement, artistic development and inner city rejuvenation. www.1000drawings.co.za• The organization has grown from a single event in Johannesburg (South Africa) in 2006 to 4 additional events in Cape Town (South Africa), Bloemfontein (South Africa), Dubai (United Arab Emirates), Amsterdam (The Netherlands) and London (England). • Supports 2 charities in South Africa that are dependent on the funds.• Over 4000 people attended the events in Johannesburg and Cape Town in 2009. • Event has received much acclaim in South Africa and was nominated for the Business Arts South Africa Award in 2008 and 2012. Show less

Xfacta. Founders of KSDP Pentagraph, which later became Design Bridge (WPP), South Africa.Senior Designer : Brand Design, Identity Design, Wayfinding, Financial Documentsworking on brands such as Hollard, Sun International, South Point Accommodation,Vox Telecom and Metier.

HKLM. A breakaway company from Design Bridge (WPP)Senior Designer responsible for the West African Regional Clients : Design, Brand Design,Identity Design, Annual Report Design, Art Direction in Nigeria and Ghana on accountssuch as AEG, Kumba Iron Ore, Glo Cellular Networks, Conoil, Intercontinental Hotel Group.

(Accenture Song acquired King James Group in 2021) Designer: Design, Promo and Retail design, Concept Design and Art Direction on accounts such as Mini Cooper, Steers, The Star Newspapers, House of Coffees, The Brazilian Coffee,Jacaranda FM, Tile Africa and Wetherlys.

Breakaway from the Design Bridge (WPP)Designer : Support and learn from the Senior Designers on accounts such as Clover, Steers,Coca-cola, Investec and the SABC.