As the Director of Acquisition Marketing, I lead the definition and execution of the short and long-term user acquisition strategy through paid media. I set up, launch, and optimize campaigns, overseeing budget management, bidding strategies, and the performance of ongoing initiatives.I'm responsible for analyzing the account performance, supervising and optimizing activities, particularly on search engines and social networks like Google Ads, Meta Ads, and TikTok Ads. I make data and information-based recommendations and also manage the retargeting strategy on these channels.In coordination with the marketing team, we focus on creating creative assets for campaigns. I'm committed to continually optimizing spending efficiency and effectiveness, which includes identifying and testing opportunities that improve the return on investment and profits.Part of my responsibilities also includes understanding the market. I identify trends in the search for online language training in our markets and analyze the competition in terms of user acquisition strategies on paid channels. I segment campaigns based on our buyer persona and the customer journey.In terms of data analysis, I set performance ad goals and KPIs. I handle attribution, measuring, and valuing customer touchpoints to adjust investment based on their presence in the conversion path. I draw meaningful conclusions from campaign data and identify possible improvement opportunities. Finally, I provide daily, weekly, and/or monthly reports on the performance of advertising campaigns.

As the head of growth at Improving Metrics, I have led the acquisition of new customers, the expansion of our current portfolio, and the formation of strategic partnerships. Through my efforts, I have significantly increased year-over-year revenue.Some of my standout milestones include achieving 40% YoY revenue growth in fiscal year 2021, as well as a 30% increase in YoY revenue during fiscal year 2022.My focus is on identifying and capitalizing on opportunities for profitable and sustainable growth, while building and maintaining strong relationships with existing and future customers. In addition, I work closely with other departments within the company to ensure a cohesive strategy and approach aligned with long-term business objectives.

As a Digital Marketing Manager at Ximobi, I led a team dedicated to designing, planning, and executing digital marketing strategies focused on mobile. I worked directly with clients to understand their needs and goals and ensured that our team delivered results aligned with their expectations.My main focus was on achieving downloads, usage, and retention of clients' mobile applications through a combination of online advertising strategies, content marketing, email marketing, and search engine optimization.In addition to overseeing the execution of marketing strategies, I also led the collection and analysis of data to measure campaign performance and make adjustments as necessary. I was responsible for presenting detailed reports on campaign performance to clients and ensuring their satisfaction.Some of our key clients included Vodafone, HAVAS, Repsol, Mutua Madrileña, Fiat, MyTaxi, and KIMCO...

- Defining the digital strategy for launching companies into the online world.- Optimizing website traffic and conversion rates.- Analyzing and defining Social Media and Content strategies to build a community around the brand.- Analyzing, defining, and implementing key online metrics to achieve business objectives.- Analyzing, defining, and implementing e-commerce websites.- Analyzing, defining, and implementing search engine positioning strategies (SEO).- Defining and executing advertising campaigns on Google Adwords (SEM).- Defining and executing advertising campaigns on Social Media (Facebook Ads, Instagram, Twitter Ads).- Collaborating as a professor at Internet Academy (ISDI Online).- Collaborating as a professor at CESMA Business School.

Helping Planta 18 customers to define their online strategies.

As an Associate in the Digital Marketing area at the strategy consulting firm CG&A m-commerce, I led strategic consulting projects for large Spanish companies in their digitalization process and achieving results in the online world.I worked closely with clients such as Vodafone, Aldeas Infantiles, and Correos to understand their digital needs and goals, and developed personalized strategies to help them achieve their objectives.

- Digital Marketing strategy- Digital Marketing tools

I was the first employee at 50x once its founder and I decided to start the adventure. As in any startup's birth, my responsibilities were various as the company and team grew: creating the first e-commerce sites in Magento, planning and launching the first advertising campaigns, assisting with client acquisition, managing client accounts, and understanding their needs to lead the project to success.

Responsible within Customer Care area of Vodafone products and services commercial launch in Spain. Single point of contact contact with the Business Units, Products Unit, IT and Sales areas to be coordinate for commercial launch. Coordinator within Customer Care internal work team to achieve the best customer experience. Strong knowledge of voice and data tariff, ADSL/ICTV and Smartphone products.

July 2008 - October 2008Collaborated in the preparation of offers within the telecommunications operator market. Analyzed requirements, evaluated various solutions, planned project timelines, identified necessary resources, and documented proposals.October 2007 - July 2008Migrated corporate clients and services from Ono No Cable systems to Ono Cable systems. Analyzed information from commercial origin systems (Vantive, OMC, COMIT), billing (Arbor), provisioning (SPS), and Network inventory (SPADER). Traced data between origin systems, transformed information into abstract entities similar to those of Clarify, and delivered them to an intermediate database.