Helping to transform the Safety & Security / Smart City industry by enabling our partner ecosystem to create highly performant and cost-effective Computer Vision, Video, and Edge to Cloud solutions.

Supported Smart City, Safety & Security, and Transportation partner ecosystems across North America and LATAM, with a focus on Edge solutions including AI / computer vision, video, digital twin, Private 5G, MEC, and other Edge compute / networking.

ONVIF® is the leading global standardization initiative for IP-based physical security products.

Serving B2B technology, industrial, & services firms:- Business Development (new market entry, partnerships, strategic growth opportunities)- Product Management + Product Marketing- Fractional CMO (brand strategy, demand generation, customer experience)

Bastion Security was a leading West Coast provider of Active Security Monitoring, a turnkey, managed service that helps commercial and industrial firms cost-effectively protect outdoor assets, reduce risk, and improve "quality of life" at their properties. Their SaaS (Security as a Service) offerings combined the best in professional security expertise with cutting edge IP video surveillance, AI / ML video analytics, and cloud computing / storage technologies to create a real-time deterrent and stop crime before it happens. Bastion Security was acquired by ECAMSECURE, a GuardaWorld company in 2021.Led Marketing (demand generation, brand management, CRM, CX), Product (product marketing, pricing, segmentation / positioning), Sales Enablement, Business Development (partnerships + go-to-market strategy & execution), and other Strategic Growth initiatives.Developed & launched a suite of subscription services to new target segments, the largest of which has performed with CAGR in excess of 70% over 4 years.

VideoSurveillance.com was an international IP Network Camera / Video Surveillance system reseller and security integrator. I launched the company as an AlphaCard affiliate in 2008, and in 2011 shifted focus to exclusively work on the video security business. In 2015 the company was purchased by private equity firm Riverlake Partners, and merged with security services company Camguard as part of the same transaction.I led marketing, product management, and strategic technology projects. My team managed a wide scope of digital marketing initiatives, including lead generation, eCommerce, prospecting, analytics, merchandising, web development, PR, content marketing, and other digital programs (SEO, SEM / PPC / paid search, email promotion, lead nurturing, social media).During this time I also led and executed a private label camera strategy for VideoSurveillance.com. This included selecting & managing OEM partnerships in Taiwan and China for our new security camera brands ("Optica" and "Verix") and product management of the portfolio over a 4 year period.

Developed go to market and growth strategies in the Mobile Payments Security space for one of the largest cyber security firms in the world during as part of the Wharton Consulting Practicum.

Built and led an in-house 10 person digital marketing team of copywriters, analysts, designers, and developers to support the company's multiple security brands in the Photo ID, Visitor Management, and Access Control space.Created new digital marketing programs to drive marketing qualified leads, sales, and customer retention. Some of these included email marketing, lead nurturing, paid search marketing, and SEO / content marketing initiatives. Directed creative for all storefront brands, including logo / identity, UI / UX, and style guide. Managed various technical projects, including Netsuite ERP implementation, mobile-friendly website redesigns, multivariate & A/B optimization testing, and eCommerce backend port to the Magento platform.

While living in Buenos Aires I founded a web software consultancy specializing in custom CRM solutions for clients in the USA. I ran all functions of the business, including sales, marketing, project management, web design, and software development. I expanded my team by leveraging local design contractors in Argentina and remote developers in India.Coded in languages & systems including: LAMP stack ( Linux, Apache, MySQL & SQL, PHP / Perl ) , HTML, Javascript

Led a 4 person team of IT and marketing professionals, supporting office, gameday/arena, and coaching staff for this NBA team. Wrote custom basketball analytics software, headed Ticketmaster digital ticketing implementation, and managed team apparel eCommerce business.Coded in languages & systems including: PHP, SQL, MySql DB, HTML, Javascript

Developed software for Cisco's "Global Accounts Program" within the Sales IT group. Designed and coded dynamic intranet portal for international account teams.Developed in languages & systems including: Perl, Java, SQL, PL/SQL, Oracle DB, HTML, Javascript