David Baxter

David Baxter Email and Phone Number

Vice President, Marketing and Product Management @ MEC Aerial Work Platforms
Sarasota, FL, US
David Baxter's Location
Sarasota, Florida, United States, United States
David Baxter's Contact Details

David Baxter personal email

n/a
About David Baxter

Experienced marketing executive of construction, industrial and durable medical equipment produced and sold globally. Industries include lift equipment, mobility equipment, home accessibility solutions, and rail maintenance of way equipment. Have led and worked in all aspects of equipment/product marketing from market research to new product development, marketing communications, analytics and marketing IT systems. Additional experience focused on marketing aftermarket parts and services.Specialties: Strategic Planning,New Product Development, Product Management,Market Research & Analytics,CRM/ERP and Business Intelligence Systems,Aftermarket,Branding and Identity,Strategy Deployment,Quality Function DeploymentTraining

David Baxter's Current Company Details
MEC Aerial Work Platforms

Mec Aerial Work Platforms

View
Vice President, Marketing and Product Management
Sarasota, FL, US
Website:
mecawp.com
Employees:
441
David Baxter Work Experience Details
  • Mec Aerial Work Platforms
    Vice President, Marketing And Product Management
    Mec Aerial Work Platforms
    Sarasota, Fl, Us
  • Mec Aerial Work Platforms
    Director, Business Process
    Mec Aerial Work Platforms Oct 2024 - Present
    Sarasota, Florida, United States
    Develop and refine company processes related to new products, growth and efficiency.
  • Harmar
    Vice President, Product Strategy
    Harmar Oct 2017 - Aug 2024
    Sarasota, Florida Area
    Lead the product management, new product development, market research and technical services efforts for a leading manufacturer of wheelchair lifts for vehicles and home accessibility lifting solutions for people with limited physical mobility including seniors, Veterans and the disabled. Products include lifts for cars, trucks and vans as well as stair lifts, ramps and vertical platform lifts for homes and commercial applications.
  • Harmar
    Vice President, Marketing
    Harmar Jan 2014 - Oct 2017
    Sarasota, Florida
    Lead the global marketing efforts for a leading manufacturer of wheelchair lifts and mobility solutions. Products include lifts for cars, trucks and vans as well as stair-lifts, ramps and vertical platform lifts for homes and commercial applications.
  • Harsco Rail
    Director, Global Commercial Operations
    Harsco Rail Sep 2012 - Jan 2014
    Columbia, Sc
    Lead the global marketing, product management, research, marketing communications and inside sales and quoting efforts for a global manufacturer and service provider of railroad track maintenance, repair and construction equipment. Products include rail grinders, tampers, track construction equipment, tie equipment, Hy-Rail products, ballast regulators, track utility vehicles and rail contract services.
  • Quantalytix
    Marketing And Strategy Consultant
    Quantalytix Jan 2012 - Sep 2012
    Hagerstown, Md
    Consulting services focused on strategic planning, marketing research and analysis, and project management to drive and support growth initiatives. Focused on helping corporate leaders identify, analyze and understand market opportunities and develop initiatives to pursue them. QuantAlytix is focused on using a quantitative, fact-based approach to help companies cut through natural bias and established paradigms by providing a third-party perspective.http://davidbaxter.webs.com/
  • Jlg Industries
    Director, Strategic Business Planning
    Jlg Industries Mar 2009 - Oct 2011
    I facilitated the development of JLG's Strategic Plan including the competitive and market analysis and internal capabilities assessment. I managed our Strategic Deployment Priorities that are focused process improvements related to our key strategic initiatives and annual improvement priorities. My responsibilities also included the development of potential alliances, joint ventures and acquisitions.
  • Jlg Industries
    Director Of Global Marketing, Aftermarket Products And Services
    Jlg Industries Mar 2007 - Mar 2009
    Mcconnellsburg, Pa
    Market the offerings of JLG's aftermarket portfolio including parts and supplies, training, used equipment and reconditioning, call center support, warranty, field service centers and finance. Marketed as JLG Ground Support, this group maximizes the value of JLG aerial work platform and telehandler equipment throughout its life.
  • Jlg Industries
    Director Of Marketing & Market Development
    Jlg Industries Mar 2001 - Apr 2007
    Hagerstown, Md
    Led the company's North America marketing efforts in market research and analysis, branding and communications, and global/corporate product management. Actively involved in the acquisition justification and integration of OmniQuip.
  • Upright, Inc.
    Director Of Marketing
    Upright, Inc. Sep 1994 - Dec 2000
    Selma, Ca
    Market Research Analyst - 9/94 - 2/96Global Product Manager, AWP - 3/96 - 2/99Director of Marketing, 3/99 - 12/00
  • Theta Chi Fraternity International Headquarters
    Leadership And Education Consultant
    Theta Chi Fraternity International Headquarters Jun 1990 - May 1992
    Travelled throughout United States and Canada providing leadership training, counseling, public relations and general support to undergraduate chapters.

David Baxter Skills

Strategic Planning Marketing Strategy Strategy Product Management Product Development Competitive Analysis Marketing New Business Development Market Research Marketing Communications Sales Management Cross Functional Team Leadership Business Development B2b Pricing Process Improvement Product Marketing Business Strategy Market Analysis Operations Management Six Sigma Forecasting Training Business Planning Budgets Mergers And Acquisitions Business Process Improvement Lead Generation Trade Shows Budgeting International Marketing Acquisition Integration Corporate Branding Business Services Branding And Identity Automotive Aftermarket Strategy Deployment New Product Development Quality Function Deployment Aftermarket Parts And Service Crm/erp/bi Implementations

David Baxter Education Details

Frequently Asked Questions about David Baxter

What company does David Baxter work for?

David Baxter works for Mec Aerial Work Platforms

What is David Baxter's role at the current company?

David Baxter's current role is Vice President, Marketing and Product Management.

What is David Baxter's email address?

David Baxter's email address is dr****@****zon.net

What is David Baxter's direct phone number?

David Baxter's direct phone number is +130199*****

What schools did David Baxter attend?

David Baxter attended University Of Georgia - Terry College Of Business, The University Of Chicago Booth School Of Business, California State University, Fresno, Hoover High School.

What are some of David Baxter's interests?

David Baxter has interest in University Of Georgia, Oakland Raiders, Liverpool And Orlando City, Sports, Children, Connor 21, Sons, Environment, Education, Science And Technology.

What skills is David Baxter known for?

David Baxter has skills like Strategic Planning, Marketing Strategy, Strategy, Product Management, Product Development, Competitive Analysis, Marketing, New Business Development, Market Research, Marketing Communications, Sales Management, Cross Functional Team Leadership.

Who are David Baxter's colleagues?

David Baxter's colleagues are Mohammed Gamal, Joe Kendrick, Rosineide Cerqueira, Mazhar Alam, Arturo Polanco, Josh King, Shakib Alipoor.

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